Download - Unparalleled Video Experience
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VideoEnterprise Backbone Business Unit
Cisco Confidential 2© 2011 Cisco and/or its affiliates. All rights reserved.
INDUSTRY TRENDS
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Video Dominating Over Applications
Gopher, FTP
WWW
P2P
VideoContent
VideoCommunication
DominantTraffic Type
1993-19951995-2000
2000-20132013-2025
2025+
1995: Web overtakes Gopher, FTP
2000: Peer-to-Peer overtakes Web
2013: Video Content overtakes Peer-to-Peer
2025: Video Communication overtakes Video Content
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
How Voice and Video Traffic Is Different
Data Video Voice
Smooth/Bursty IMIX average:300 bytes Drop Insensitive Delay Insensitive TCP Retransmits
Bursty Large avg. size packets: 800-
1500 bytes Mostly Variable Bit Rate Drop Sensitive Delay Sensitive UDP Priority
Smooth Small avg. size packets: 480
bytes or less Drop Sensitive Delay Sensitive UDP Priority
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
Video Application Landscape
BYOD/Web-conferencing Desktop ConferencingStreaming Video
• Single Business Policy
Wired, Wireless, and VPN
Managed & BYOD assets
*MDM integration
• Context-based Control
Who, what, when, where
Application visibility/control
Advanced segmentation
• User-Specific Services
Self-service on-boarding
Lifecycle Guest handling
Location-based services
• Comprehensive Visibility
Single Pane of Glass
Users, devices, location, posture
User/device centric
• Operational Efficiency
Virtual switching
Auto provisioning
Programmable network
• Lower TCO
Intuitive troubleshooting
Service assurance
Energy management
• Uncompromised Experience
*Wired/wireless convergence
Best in class RF
Always on VPN
• Resiliency and Scale
Services at scale
Reduced downtime
Secure infrastructure
• Deployment Flexibility
Campus/branch/home
Architectural options
Virtualization
Telepresence
• Uncompromised Experience
*Wired/wireless convergence
Best in class RF
Always on VPN
• Resiliency and Scale
Services at scale
Reduced downtime
Secure infrastructure
• Deployment Flexibility
Campus/branch/home
Architectural options
Virtualization
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DEPLOYMENT CHALLENGES
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ChallengesDeploying Video and Voice Services
Ap
plic
ati
on
s/E
nd
po
ints
of
Ye
ste
rda
y
Ap
plic
atio
ns
/En
dp
oin
ts o
f Tod
ay
Endpoint Explosion
Application Diversity
Security
Challenges
Is my network Ready for Video ?
I have limited resources, How would I scale ?
Is my network Secure ?
10 Gigabit Ethernet to Core
1 Gigabit Ethernet to Distribution
10/100 Mb Ethernet to Endpoints
Limited Real Time applications
Limited Wireless devices
Voice & Data Network
Public Internet
NETWORK
10/40 Gigabit Ethernet to Core
1/10 Gigabit Ethernet to Distribution
100/1000 Mb to Endpoints
Large number of Real Time applications
Large number of Wireless Devices
Video, Voice & Data Network
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
Challenges Network visibility and Troubleshooting capabilities
CO
RE
+D
IST
RIB
UT
ION
……..
Challenges
Growth of Video Endpoints means more Complexity & Scale
Timely detection and recovery of quality issues
Number of flows in my network
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
Challenges Application Profiles and Requirements
BYOD/Web-conferencing
Desktop ConferencingStreaming Video
• Comprehensive Visibility
Single Pane of Glass
Users, devices, location, posture
User/device centric
• Operational Efficiency
Virtual switching
Auto provisioning
Programmable network
• Lower TCO
Intuitive troubleshooting
Service assurance
Energy management
Tele-presence
2-4 Mbps ( SD TV )
6-10 Mbps ( HD TV ) 2.5-10 Mbps at 1080p
256Kb – 2Mbps video conferencing
15 Mbps at 1080p Spatial wideband audio
Traffic Profile
Bandwidth
Requirement
Average packet Size 700-1350 bytes <1260 bytes 256-512 bytes 700 – 1350 bytes
Delay/Drop Sensitive Medium/Medium High/Medium Low/Low High/High
Transport UDP/Multicast ( TCP/Unicast)
Unicast (UDP/Multicast) TCP/Unicast
(UDP/Multicast) TCP/UnicastChallenges
Can ONE Network recognize these applications ?
Can ONE Network prioritize these applications ?
Can ONE Network deliver uncompromised user experience ?
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SOLUTIONS
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Cisco Video StrategyCustomer Benefits
Any-to-AnyAny contentAny timeAny where
End-to-EndDevicesNetwork of networksSoftware
Platform, Systems and ServicesEnable Medianet via new tech, prodCollaboration, Broadcast/StreamingRobust services offerings
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
Cisco MedianetWhat is Medianet?
Personal
Social Interactive
MediaAware
NetworkAware
End PointAware
Evolution of Convergence
Network of Networks
Technologies and new devices
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
SolutionVideo Deployments
Green Security Single Pane of Glass
Cisco Prime
Application Visibility Flexible Netflow
Reduced Touch Points Smart Install*
Virtual Switching System
Plug n Play Media Service Proxy Auto Smart Ports Auto QoS
Application Visibility Flexible Netflow
Location Awareness Location ID Civic Location Support
Integrated Cisco TrustSec Security Group Tag
Security Group ACL
MACSEC ( 802.1ae )
Control Plane Protection
Device Authentication Network Access Control ( 802.1x )
MAC based Authentication
Unified Access Policies Wired/Wireless Integration
Identity Services Engine
High Quality Experience Manageability Security Non Stop Communication
SSO/NSF
Scale & Performance 10G/40G ports
Jitter & Latency Management Performance Monitoring Mediatrace
Multicast Multicast Service Reflection
Quality Of Service Flow Metadata* Priority Queues
Jitter & Latency Management Performance Monitoring Mediatrace
Quality Of Service Priority Queuing Device identification & Trust policy Flow Metadata ( App-Id )
AC
CE
SS
CO
RE
+D
IST
RIB
UT
ION
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Video Deployments with Catalyst 6500
Thank you.