Download - Unlock the Potential of Email Marketing
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Unlock the Potential of
Email Marketing
Lauren Duffy | Digital Marketer
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What we’ll cover today.
1. Why email marketing works
2. How to grow your business and get more customers with email
3. How to boost sales and conversions with email marketing
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Part 1.Why Email Marketing?
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Did you know that email marketing has the highest ROI of any digital marketing platform?
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44%“For every $1 spent on email, the average ROI is $44.25”
Experian 2014
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Number of Active Users Worldwide
450m
4.4b
1.6b
1.0b
380m 320m100m
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Visibility
2% 90%Of Facebook
fans see your posts
Of Email gets
delivered
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Part 2.How to Grow Your Business and Get More Customers
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15 easy ways to grow your email list Like. A. Pro.
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Make the most of sign up forms
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1. Add a sign up form
to your website
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2. Add a tick box to other
forms on your site
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Offer something of value
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3. Offer an educational
resource
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4. Offer a discount code…
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… or free shipping
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5. Run a competition
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Offline Opportunities
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Collect email addresses…
7. At point of sale
8. During customer calls
9. At trade shows & events
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Leverage your social media channels
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9. Place a sign up form
on your Facebook
page
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10. Repurpose content
from your newsletters
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Create Shareable Content
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12. Add social sharing
buttons to your emails
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13. Explicitly ask your
readers to share
your content
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During the Purchasing Process
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14. Checkout process
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15. Transactional
emails
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Part 3.How to Boost Sales and Conversions
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1. Build trust with customers
2. Create emails that convert
3. Have a Clear Call to Action
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How to build trust with
customers
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Make sure your emails
are optimized for
mobile
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Use consistent branding
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Use a recognisable
‘from’ name
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Include full sender
details in your footer
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How to create emails that
convert
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Use testimonials and
case studies to build
trust
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Solve a problem for
your customer
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Add a sense of
urgency to your emails
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A picture is worth a
thousand words
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Use key messaging
in your emails
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Create a persuasive
Call to Action
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Stick with the most
important Call to Action
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Use your imagination
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Keep it clean & simple
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Tell them what to do