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Unit 7 – Community Risk Reduction Program Management
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Unit 7 Seminar Topics Risk reduction program management
Information distribution
Stimulating change
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Program Management Effective program management is one of
the most crucial factors for effective community risk reduction.
The ability to build and manage a community risk reduction program will hinge on the many factors.
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Program Management Advisory Group Long Range Planning Funding Budgeting Prioritizing Ethics Program Growth Monitoring Success
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Advisory Group
Who should be included? Community Leaders Community Members Individuals who have first hand
knowledge of the issue (have been directly impacted)
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Advisory Group
How many members? Too big- Harder to reach consensus
(think group dynamics)
Increased costs
Size has to match the task at hand.
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Sustainability of Group
Maintain morale
1. Share the power and leadership!
2. Recruit new blood!
3. Strive to prevent frustration!
4. Share Successes!
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Potential Road Blocks Lack of Funding Personnel in wrong positions (not qualified or
properly trained) Lack of Legal Guidance Culture, Race, Ethical Issues not accounted for Lack of personnel, facilities or necessary
equipment Personnel Changes/Reassignment Lack of Administrative Support Lack of Group Commitment (Length of program)
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Program Management
Lead Agency Project Manager Finance Manager Resource Manager
Sound familiar?
Assign accountability!
Has to be run professionally, just like a business or unit of government!
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Information Distribution It is essential that officers possess the ability
to disseminate information related to injury prevention to the community, other professionals, and key policy makers and leader through diverse communication networks.
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Information Distribution Designing and delivering effective messages
Written information
Public information resource
Media interviews
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Effective Messages
Be sure the messages meets the program objectives
Use multiple delivery methods (visual, auditory)
Keep concepts simple Target the culture, values and beliefs of
the audience Know the audience (deliver at their
comprehensive level)
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Pre- Test
Critical aspect Will show we are headed in the
right direction! Be prepared to sell your program!
Practice being a spokesperson-Get ready for interviews!
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Stimulating Change Stimulating change is the primary focus of
any community risk reduction program and is achieved through policy, enforcement, advocacy, and education. Risk reduction efforts advocate a positive
change. This change is achieved through policies,
enforcement, advocacy, and education. (Our program)
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Stimulating Change Marketing:
Social marketing aims to influence voluntary behavior of a target population.
Change in community through:Policy (Identify bad policy or gaps)EducationLobbyingAdvocacy
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Stimulating Change Risk reduction through:
Policies, laws, and regulationsIdentifying partners and opponentsWorking with advocacy groups
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Summary
Risk reduction program management
Information distribution
Stimulating change
FS304: Unit 7 - Community Risk Reduction Program Management