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Backbone MediaUnderstanding the Mobile
Landscape
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UNDERSTANDING THE MOBILE LANDSCAPE
1. Understanding mobile search
2. Effect on Business/Commerce
3. Mobile Penetration and Growth
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UNDERSTANDING MOBILE
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UNDERSTANDING MOBILE
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UNDERSTANDING MOBILE
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UNDERSTANDING MOBILE
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EFFECT ON BUSINESS/COMMERCE
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EFFECT ON BUSINESS/COMMERCE
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EFFECT ON BUSINESS/COMMERCE
• Through 2016, e-commerce will grow at twice the rate of overall retail, and m-commerce’s share of online commerce will more than double, from 11 to 24 percent1,2
• Nearly one in four site visits originates from a mobile or tablet device3
• 1/5 of all search traffic is driven by queries received from mobile users4
1 The Dawn of Mobile Influence: Discovering the value of mobile in retail, Deloitte Digital, 20132 “Mobile Traffic Has Quadrupled in Last Two Years” Heather Leonard, Business Insider, January 10, 20133 RKG Digital Marketing Report: Q4 2012, Rimm-Kaufman Group, January 20134 “Americans Now Spend More Time on Facebook Mobile Than Its Website” Josh Conatine, TechCrunch, May 11, 2012
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MOBILE PENETRATION & GROWTH
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MOBILE PENETRATION & GROWTH
• Smartphones and tablets are reshaping the way that consumers connect and experience media
• The tablet market is almost a vertical line since entering the market in 2010• Tablets hit 40 million users in 4x less time as it took mobile
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MOBILE PENETRATION & GROWTH
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MOBILE PENETRATION & GROWTH
• As of December 2012, the majority (53.8%) if phones in the US are now smartphones, capable of web browsing and rich media experiences
• 72% of all new phones being bought are smart phones• 90% of US smartphone users are on either iOs or Android platforms
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MOBILE PENETRATION & GROWTH
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MOBILE PENETRATION & GROWTH
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MOBILE PENETRATION & GROWTH
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CONCLUSION
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CONCLUSION