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Understanding TATA Group´s Vision and Strategy:
The Road Ahead
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Provocation
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From VISION to ACTION
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Structure
Who´s TATA?
NANO
INDIA´s Automotive Sector
Challenges
Strategy
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Jamsetji Nusserwanji Tata
Who‘s TATA?
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History
Founded by Jamsetji Nusserwanji Tata in 1868
Philosophy: Not only to achieve profit, but to create an industrially independent and modern India
Deliver value for money for its customers
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Company structureToday Tata Group comprises 98 operating companies in seven business sectors
1. Information systems and communications2. Engineering 3. Materials 4. Services 5. Energy 6. Consumer products 7. Chemicals
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Facts
Headquarters: Mumbai, Maharastra, India
Employees: 400.000 (aprox.)
Revenue: $US 30 Billion (aprox.)
Chairman: Ratan Tata
Website www.tata.com
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Ratan Tata
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Tata NANO - The People´s Car
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Facts
Price: US $ 2500
Engine: 624cc, 33bhp
Fuel efficiency: 5 lt per 100km
Fuel tank: 30 litres
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Facts
Emission: Euro 4 compliant
Gear box: 4-speed, manual
Safety: meets international norms
Four-seater and four-doors
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INDIA´s Automotive Sector
Fast paced GDP growth will lead to higher demand, and growth in automotive sales
Passenger vehicles sales are expected to triple by 2015
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INDIA´s Automotive Sector
7 million 1st time buyers who want an affordable car
Major improvements in manufacturing capabilities
Growing market with great potential
Very positive industry/government vision for the industry´s future
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Indian vehicle sales
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Challenges
Infrastructure
Research & Development
Environment
European safety and quality standards
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Challenges
Oil supply
Dealer Network
Recruitment
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Strategy
Understanding foreign markets
Entering foreign markets
Strong brand presence
Improve R&D infrastructure
Government and TATA Group has to go hand in hand
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StrategyCreate dealer network
Manage global supply chain logistics
Increase manufacturing scale to global levels
Wide product range equipped with latest technology
TATA NANO is a step in this direction
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JAI-HIND!Truely a people`s car
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Namaste
Jai-Hind
Presenters: Franziska Lochner, Benjamin Rasehorn, Oliver Hoffmann, Anne Paulmann
Computerwork: Sabine Seitz, Nicolai Niebuhr
Lecturer: Vijay Nagpaul