Download - Uncomfortable Talk #5: THE AGE OF TRANSITION
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Uncomfortable Talk #5: The Age of TransitionVienna August 11, 2011.
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Servas, my name isMatthias Weber.
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I‘m here tonight with my two partners:
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Matthias Abel & Marc Schäfer.
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We were invited to give an Uncomfortable Talk thanks to the folks from
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What do we do?
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We are a Sweet Spot Company at heart.
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We are a Sweet Spot Company at heart.
Insights
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We are a Sweet Spot Company at heart.
Strategy
Insights
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We are a Sweet Spot Company at heart.
Strategy Innovation
Insights
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We are currently a Company without a Name and Identity.
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We are about to launch our business.
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I always wanted to use the launching rocket in a presentation.
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Anyway: we are working on it.
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We might even turn to Crowdsourcing for our name...
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...although I really don‘t hope we have to.
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Well, we are Germans.
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Everything has to be in order!
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It must be perfect!
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Sorry about that!
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If this attitude should become too annoying, please do hit us hard at any time during our #Untalk.
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Unfortunately, these days being a good German puts you into trouble.
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Since the demand for perfect stuff is declining.
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Today companies hiding away in ivory towers designing the perfect whatever will lose.
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Today companies hiding away in ivory towers designing the perfect whatever will lose.
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They will die from long time to market and irrelevancy.
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Today companies living on the street and in the web sharing and anticipating new ideas win.
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Unfortunately, today only few of these companies are German companies. We need to change this fact.
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Intro (done)
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Intro (done)
Quick Recap of previous Untalks in context to our Untalk #6
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Intro (done)
Quick Recap of previous Untalks in context to our Untalk #6
The Age of Transition
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Intro (done)
Quick Recap of previous Untalks in context to our Untalk #6
The Age of Transition
Q&A
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Intro (done)
Quick Recap of previous Untalks in context to our Untalk #6
The Age of Transition
Q&A
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So what is our #Untalk about?
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In short: we would like to bounce some ideas with you on transitions.
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Let‘s start with an example.
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Transition #1: Who thought, we would trade competition in favour of collaboration?
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A transition in the way we think about business.
„This is not how I grew up in business but I’m so glad its changed.“– Joanna Bakas
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Btw: This is not how we grew up either.
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Transition #2: Who thought Americans would fall in love with bikes?
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Bike Lanes around Times Square?
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From Car-Centric Gotham to Bike-Friendly Big Apple?
Before After
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From Traffic Jam to Piazza (well almost)?
Before After
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If cars are continuously being banned from our cities, how does this change the concept of designing living space and enabling mobility?
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Especially if you‘re a car brand?
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Side note: Congrats to BMW for breaking all your records.
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By the way: how are your cars shaping the future of mobility?
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Side note 2: Kudos to DB (Call a Bike, DB Car Sharing, Flinkster) and Daimler (Car2Go). Thanks for anticipating that our world is changing.
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@BMW: success breeds #failure.Ask Nokia.
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Most of the previous #Untalks already dealt with change and transitions.
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Steffen Stäuber
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Steffen Stäuber Third Wave
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Steffen Stäuber Third Wave
Marcus Brown
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Steffen Stäuber
Neil Perkin
Third Wave
Marcus Brown
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Steffen Stäuber
Neil Perkin
Third Wave
• Transitions in the way we market, advertise and communicate.
Marcus Brown
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Steffen Stäuber
Neil Perkin
Third Wave
• Transitions in the way we market, advertise and communicate.
• Transitions in the way we work, live and interact with media through new technologies.
Marcus Brown
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Steffen Stäuber
Neil Perkin
Third Wave
• Transitions in the way we market, advertise and communicate.
• Transitions in the way we work, live and interact with media through new technologies.
Marcus Brown
• Transitions in the way we perceive and use the web.
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Steffen Stäuber
Neil Perkin
Third Wave
• Transitions in the way we market, advertise and communicate.
• Transitions in the way we plan and build business strategies.
• Transitions in the way we work, live and interact with media through new technologies.
Marcus Brown
• Transitions in the way we perceive and use the web.
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Our #Untalk thesis:Today, most innovation is held back.
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Why?
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Because:As long as business is running smoothly, innovation is only seen as one thing:
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A Source of Irritation.
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It is more convenient not to change.
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When it comes to innovation we have been thinking about two archetypes.
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Two archetypes
Visionaries Copycats
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Two archetypes
Visionaries Copycats
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Two archetypes
Visionaries Copycats
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Fueled by different sentiments.
Visionaries Copycats
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Fueled by different sentiments.
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Fueled by different sentiments.
Courage
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Fueled by different sentiments.
Courage Fear
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Both create innovation, but for different reasons.
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Motivations
Impact Pressure
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Motivations
Impact Pressure
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Motivations
Impact Pressure
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Most organizations only change when being under pressure.
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Most organizations only change when being under pressure.
„I guess it‘s about time to change this uncomfortable situation.“
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Our assumption:this applies to all forms of social entities.
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Personal Relationships.
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Personal Relationships.Communitites.
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Personal Relationships.Communitites.Cultures.
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Personal Relationships.Communitites.Cultures.Businesses.
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Personal Relationships.Communitites.Cultures.Businesses.Governments.
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How can we understand this behaviour better?
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Intro (done)
Quick Recap of previous Untalks in context to our Untalk #6
The Age of Transition
Q&A
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The Age of Transition.
A few assumptions to explain what we are thinking and discussing about.
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We live in a time where changes in almost all fields of life are occuring much quicker than in the past.
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We believe that these changes will even speed up in the future.
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The Age of Transition is a metaphor used to explore and understand these changes.
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#TAOT will be a snapshot during one moment in time that needs to be revisited in the future.
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#TAOT will be a collaborative project growing with your participation.
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Let‘s take a look at three select fields in which transitions are taking place.
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Governments: From Nuclear Necessity to Renewable Energies.
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Governments: From Representative to Participatory Democracy.
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Governments:Power Shifts from Top-Bottom to Bottom-Top Societies.
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Governments:Power Shifts– London Riots.
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Business:From ivory towers to openness and collaboration.
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Cultures:From Privacy to Sharing.
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Governments
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Governments Businesses
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Governments Businesses Cultures
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Governments Businesses Cultures
• Nuclear Phase Out in DE
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Governments Businesses Cultures
• Nuclear Phase Out in DE• Participatory Democracy
(e.g. Stuttgart 21)
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Governments Businesses Cultures
• Nuclear Phase Out in DE• Participatory Democracy
(e.g. Stuttgart 21)• Power-Shifts both in
western democracies and Arab countries
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Governments Businesses Cultures
• Nuclear Phase Out in DE• Participatory Democracy
(e.g. Stuttgart 21)• Power-Shifts both in
western democracies and Arab countries
• from ivory towers and gated business thinking to openness and collaboration
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Governments Businesses Cultures
• Nuclear Phase Out in DE• Participatory Democracy
(e.g. Stuttgart 21)• Power-Shifts both in
western democracies and Arab countries
• from ivory towers and gated business thinking to openness and collaboration
• From privacy to sharing culture both in the web and everyday life
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How can we support individuals, communities, businesses and governments to foster these insights?
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1. Find a Purpose.
And stick with it.
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2. Build your organization/brand around this purpose.And invite people in. Eypecially those you wish to have around you.
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2. Be broad.
Explore the boundaries of your business.
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2. Open up!
To complimentary cultures and embrace them for being different.
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Get involved.
In conversations about where your category or market is going to.
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Create Experiences.
For you will be measured by what you do (not what you say).
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Know your Category.
And know when to leave it.
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Do not stick to what made you succesful in the past.For it might not in the future.
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Rely on capabilities (soft factors) not on solutions.Because somebody is already building something better or cheaper.
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Take Risks and Fail if you must.If you do not fail, maybe you were not brave enough!
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Embrace Change.
The age we live in is the most interesting. Ever.
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Do not feel too comfortable.Wherever you are: places and surroundings change quickly.
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Thank You!