UK Baby Food Market
Product Code: BF0087MR
Published Date: March 2015
Report Price: US$ 3,275 (Single Copy)
Synopsis “Baby Food in the UK” report is a qualitative report providing extensive and highly detailed consumption data
on the Baby Food industry in the UK.
This report is the result of ERC’s extensive market research covering Baby Food in the UK. The report
provides consumption data based upon a unique combination of industry research, field work, market
sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data
about the trends and dynamics affecting the Baby Food industry in the UK.
This report is aimed at companies operating in the Baby Food industry and for new companies
considering entry into the UK Baby Food industry.
This report provides detailed data for the various companies operating in the Baby Food industry in
the UK along with their key focus product sectors.
Market profile of the various product sectors of the Baby Food industry has also been provided in this
report with the key features & developments, segmentation, per capita trends and the various
manufacturers & brands.
This report also provides an overview of Food Retailing in the UK, with a mention of the major Food
retailers in the country, along with the Food distribution in the UK.
This report also provides future projections of the Baby Food industry in the UK considering various
trends which are likely to affect the industry.
Summary “Baby Food in the UK” is a new report by ERC that analyzes the Baby Food industry demand prospects in the
UK, key segments, features & developments, future projections based on various trends. This report also
examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the
Baby Food industry in the UK along with the foreign trade involving the Baby Food industry.
Scope
This report provides a comprehensive analysis of Baby Food industry in the UK
It provides current and constant values for Baby Food for 2014 and forecast figures for 2020
It provides value and volume break-up of the Baby Food market at category level.
Reasons to Buy Baby Food companies require a detailed understanding of Baby Food consumption by individual product
categories in order to align their sales and marketing efforts with the latest trends in the market. This report
clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable
effective marketing plan
As consumers’ product demands evolve, the dynamics between different Baby Food types also change –
favouring some product categories and leaving others increasingly out of line with demand patterns. As a
result, understanding the shifting market dynamics is key to ensuring maximum sales in the future
The differing growth rates in overall product category sales drive fundamental shifts in the market. This report
provides detailed, authoritative data on these changes for marketers
The report provides the latest data on market dynamics in the Baby Food industry in the UK market, providing
marketers with essential data in order to understand their own position in the market and to identify where to
compete in the future
1 Overview
Overall, ERC estimates that the total value of the market grew by 38% at current prices between 2008 and 2013, but in 2014 sales fell back by 0.7%, 37.3% higher than in 2008, registering a CAGR of 5.4% during 2008-2014. At constant 2008 prices, the value of the sector has grown by 16% over the same period.
Baby Food: Market Value, Current Prices, 2008-2014
£ Million
2008 2009 2010 2011 2012 2013 2014
Milks
Cereals
Meals & Others
- Meals
- Drinks
- Finger Foods
TOTAL
%
Milks
Cereals
Meals & Others
- Meals
- Drinks
- Finger Foods
TOTAL 100.0 100.0 100.0 100.0 100.0 100.0 100.0
Index, 2008 = 100.0
Milks
Cereals
Meals & Others
- Meals
- Drinks
- Finger Foods
TOTAL
% Annual Change
Milks
Cereals
Meals & Others
- Meals
- Drinks
- Finger Foods
TOTAL
Baby Food: Market Value, Constant Prices, 2008-2014
£ Million
2008 2009 2010 2011 2012 2013 2014
Milks
Cereals
Meals & Others
- Meals
- Drinks
- Finger Foods
TOTAL
Index, 2008 = 100.0
Milks
Cereals
Meals & Others
- Meals
- Drinks
- Finger Foods
TOTAL
% Annual Change
Milks
Cereals
Meals & Others
- Meals
- Drinks
- Finger Foods
TOTAL
Baby Food: Market Value, US Dollars, 2008-2014
US$ Million
2008 2009 2010 2011 2012 2013 2014
Milks
Cereals
Meals & Others
- Meals
- Drinks
- Finger Foods
TOTAL
Index, 2008 = 100.0
Milks
Cereals
Meals & Others
- Meals
- Drinks
- Finger Foods
TOTAL
% Annual Change
Milks
Cereals
Meals & Others
- Meals
- Drinks
- Finger Foods
TOTAL
Baby Food: Market Volume, 2008-2014
Tonnes
2008 2009 2010 2011 2012 2013 2014
Milks*
Cereals*
Meals & Others
- Meals
- Drinks
- Finger Foods
TOTAL
%
Milks
Cereals
Meals & Others
- Meals
- Drinks
- Finger Foods
TOTAL 100.0 100.0 100.0 100.0 100.0 100.0 100.0
Index, 2008 = 100.0
Milks
Cereals
Meals & Others
- Meals
- Drinks
- Finger Foods
TOTAL
% Annual Change
Milks
Cereals
Meals & Others
- Meals
- Drinks
- Finger Foods
TOTAL
2 Baby Milk
Despite the well-publicised health benefits of breastfeeding, sales of formula milks are on the rise as convenience continues to be an important factor for many mothers. Although there has been a clear increase in initial breastfeeding, there has been less change in the percentage of mothers opting for exclusive breastfeeding after six weeks.
Baby Milks: Sector Trends, 2008-2014
Current Prices(£ Million)
% Value Share Constant Prices(£
Million) Tonnes* % Volume Share
2008
2009
2010
2011
2012
2013
2014
Index, 2008 = 100.0
2008
2009
2010
2011
2012
2013
2014
2.1 Per Capita Trends
Though per capita consumption remained fairly stable between 2008 and 2012, there was an increase of 8.9% in 2013. This was in part the result of a slight drop in breastfeeding initiation, but is also influenced by the relatively high number of births the previous year
Baby Milks: Per Capita Expenditure & Consumption, 2008-2014
2008 2009 2010 2011 2012 2013 2014
Current Prices (£)
Index, 2008 = 100.0
% Annual Change
Constant Prices (£)
Index, 2008 = 100.0
% Annual Change
Consumption (Grams)(1)
Index, 2008 = 100.0
% Annual Change
2.2 Sector Segmentation
ERC estimates that the infant formula segment (0-6 months) takes 55% of value sales and 50.4% of volume, and saw its share of sales grow for much of the review period as the number of births rose, although recent drops in live birth numbers have slowed its expansion. Follow-on milks (6-12 months) form the second largest segment, accounting for 27.5% of value in 2014 and 31% of volume.
Baby Milks: Market Segmentation by Stage, Volume, 2008-2014
Tonnes
2008 2009 2010 2011 2012 2013 2014
Infant Formula
Follow-on Milk
Growing-up Milk
Special Dietary
TOTAL
%
2008 2009 2010 2011 2012 2013 2014
Infant Formula
Follow-on Milk
Growing-up Milk
Special Dietary
TOTAL
Methodology
ERC’s research methodology includes the following steps in order to ensure a robust research programme to
deliver the highest quality market insights:
Information Scanning
Thorough investigation of all published sources worldwide to highlight gaps and decide means of obtaining
information requirements.
Economic Intelligence
Gathering all relevant:
• Statistical data
• Financial information
• Industrial data
• Economic information
Collection of Published Research
A thorough search to identify and obtain relevant published material using:
• Media sources
• Corporate literature
• Trade journals
• On-line services
• ERC databank
• National press
• Research institutes.
In-Country Research
Field research conducted in each country designed to:
• collect informed and up-to-date information from interviews to gauge attitudes, expectations and current
market developments.
• monitor product and brand availability, prices and facings allocation through specially commissioned retail
store-checks.
In-House Research & Analysis
Based on a solid knowledge of the current market scenario and years of experience in the area of global baby
nutrition market research, further telephone interviews are carried out with leading manufacturers and
industrial competitors. The result is first-hand knowledge of new product developments, user ship patterns,
new investments and inherent market trends.
Related Reports
Baby Food in Turkey
Baby Food in Tunisia
Baby Food in Thailand
Baby Food in Taiwan
Baby Food in South Korea
Baby Food in Israel
Baby Food in Indonesia
Baby Food in India
Baby Food in Egypt
Table of Contents
Executive Summary 1-4
Major Developments 1
Baby Food: Market Size, 2008-2014 1 Baby Food: % Growth, 2008-2014 1
Market Structure 2 Baby Food: Market Segmentation, 2014 2
Per Capita 2-3 Baby Food: Per Capita Consumption & Expenditure, 2013 & 2014 3
Distribution 3 The Suppliers 3-4
Manufacturer Shares, 2014 4 The Future 4
Projected Market Size, 2020 & Growth Rates, 2014-2020 4
Background to the Market 5-24
Births 5-8
Live Birth Rates 5-6 Birth & Population Trends, 2004-2014 6
Live Births by Region 6-7 Live Births by Country, 2004-2014 6 Live Births & Crude Birth Rates by Region, 2013 7
The Baby Population 7-8 The Baby Population, 2004-2014 8
The Consumer 8-10 Living Standards 8-9 Eating Habits 9-10
Socio-Demographic Trends 10-13 Family Structure 10-12
Trends in Marriage & Divorces, 2008-2012 11 Trends in Births Outside Marriage, 2008-2012 11
Number of Women of Childbearing Age 12 Number of Women of Childbearing Age by Age Group, 2011 & 2013 12
Births by Age of Mother 12-13 Live Births by Age of Mother, 2008-2013 13
Working Women 13-14 Female Employment 13
Women in the Workforce, 2008-2014 13 Maternity Legislation 14
Breastfeeding 14-21 Breastfeeding Promotion 14-17 Breastfeeding Prevalence 17-21
Incidence of Initial Breastfeeding by Country, 1990-2010 17 Initial Breastfeeding, England, 2006/07-2013/14 18 Prevalence of Breastfeeding by Age of Baby by Country, 2005 & 2010 18 Prevalence of Exclusive Breastfeeding by Age of Baby by Country, 2010 19 Duration of Exclusive Breastfeeding among Mothers who Breastfed
Exclusively at Birth by Country, 2010 19 Scotland: Breastfeeding Trends, 2007-2014 20 Incidence of Breastfeeding Initiation by Social Class, 2005 & 2010 20 Prevalence of Initial Breastfeeding by Age Mother Completed Full-Time
Education, 2005 & 2010 21 Incidence of Initiation of Breastfeeding by Age of Mother, 2005 & 2010 21
Regulations 22-23 Marketing Legislation 22 Food Safety 23
Market Profile 25-82
Overview 25-38
Definitions 25 Key Features & Developments 25-34
Baby Food: Market Value, Current Prices, 2008-2014 27 Baby Food: Market Value, Constant Prices, 2008-2014 28 Baby Food: Market Value, US Dollars, 2008-2014 29 Baby Food: Market Volume, 2008-2014 30 Baby Food: Per Capita Expenditure, Current Prices, 2008-2014 31 Baby Food: Per Capita Expenditure, Constant Prices, 2008-2014 32 Baby Food: Per Capita Expenditure, US Dollars, 2008-2014 33 Baby Food: Per Capita Consumption, 2008-2014 34
The Organic Phenomenon 35-36 Organic Baby Food: Market Trends, Value, 2008-2014 35
Manufacturers & Brands 36-38 Baby Food: Manufacturer Market Share Trends, Value, 2008-2014 37 Baby Food: Manufacturer Market Share Trends, Volume, 2008-2014 37 Baby Food: Manufacturer Shares by Sector, Value, 2014 38 Baby Food: Manufacturer Shares by Sector, Volume, 2014 38
Baby Milks 39-50
Key Features & Developments 39-40
Baby Milks: Sector Trends, 2008-2014 40 Per Capita Trends 40-41
Milks: Per Capita Expenditure & Consumption, 2008-2014 41 Market Segmentation 41-46
Product Stage 41-42 Baby Milks: Market Segmentation by Stage, Volume, 2008-2014 41-42 Baby Milks, Market Segmentation by Stage, Value, 2008-2014 42
Product Type 42-44 Baby Milks: Market Segmentation, Powdered & Liquid, Value, 2008-2013 44
Pricing 44-45 Powdered Baby Milks: Brand Price Positioning Analysis, 2014 45 Liquid Baby Milks: Brand Price Positioning Analysis, 2014 45
Packaging 46 Manufacturers & Brands 46-50
Manufacturers 46-47 Baby Milks: Manufacturer Market Share Trends, Value, 2008-2014 46 Baby Milks: Manufacturer Market Share Trends, Volume, 2008-2014 47
Brands 47-50 Baby Milks: Share of Leading Brands, 2008-2014 48 Baby Milks: Brands by Segment, 2014 50
Baby Cereals 51-56 Key Features & Developments 51
Baby Cereals: Sector Trends, 2008-2014 51 Per Capita Trends 52
Baby Cereals: Per Capita Expenditure & Consumption, 2008-2014 52 Market Segmentation 52-53
Product Type 52 Pricing 53
Cereals & Dry Foods: Price Positioning, 2015 53 Packaging 53
Manufacturers & Brands 54-56 Manufacturers 54-56
Baby Cereals: Manufacturer Market Share Trends, Value, 2008-2014 54
Baby Cereals: Manufacturer Market Share Trends, Volume, 2008-2014 55 Brands 55
Baby Meals 57-68
Key Features & Developments 57 Baby Meals: Sector Trends, 2008-2014 57
Per Capita Trends 57-58 Baby Meals: Per Capita Expenditure & Consumption, 2008-2014 58
Market Segmentation 58-63 Product Type 58-61
Manufacturer Involvement, by Type of Meal, 2014 60 Pricing 60-62
Baby Meals: Price Positioning, 2015 61-62 Packaging 62-63
Baby Meals: Sales by Pack Type, 2011-2014 63 Manufacturers & Brands 63-68
Manufacturers 63-66 Baby Meals: Manufacturer Market Share Trends, Value, 2008-2014 65 Baby Meals: Manufacturer Market Share Trends, Volume, 2008-2014 66
Brands 66-68 Baby Meals: Brand Shares, 2010-2014 68
Baby Drinks 69-74 Key Features & Developments 69
Baby Drinks: Sector Trends, 2008-2014 69 Per Capita Trends 70
Baby Drinks: Per Capita Expenditure & Consumption, 2008-2014 70 Market Segmentation 70-71
Product Type 70-71 Baby Drinks: Market Segmentation, 2008-2014 70
Pricing 71 Drinks: Price Positioning, 2015 71
Packaging 71 Manufacturers & Brands 71-73
Manufacturers 71-73 Baby Drinks: Manufacturer Market Share Trends, Value, 2008-2014 72 Baby Drinks: Manufacturer Market Share Trends, Volume, 2008-2014 73
Brands 73
Finger Food 75-82
Key Features & Developments 75-76 Finger Food: Sector Trends, 2008-2014 75-76
Per Capita Trends 76 Finger Food: Per Capita Expenditure & Consumption, 2008-2014 76
Market Segmentation 76-79 Product Type 77
Finger Food: Market Segmentation, 2008-2014 77 Pricing 77-79
Finger Foods: Price Positioning, 2015 78-79 Packaging 79
Manufacturers & Brands 79-82 Manufacturers 79-81
Finger Food: Manufacturer Market Share Trends, Value, 2008-2014 81 Finger Food: Manufacturer Market Share Trends, Volume, 2008-2014 81
Brands 81-82
Distribution 83-88
Retailing 83-86
Retail Structure 83-86
Number of Food Outlets by Type, 1980-2014 83 Food Stores by Type, 2008-2014 84 UK Food Outlets: Market Share by Turnover, 2008-2014 85 Major Grocery Retailers Store Numbers, 2004-2014 86
Pharmacy & Drugstore Retailing 86 Baby Food Retailing 86-88
Baby Product Sales by Retailer, 2008-2014 87 Baby Food Sales by Type of Outlet, 2008-2014 88
The Suppliers 89-118
Company Profiles 89-110
Introduction 89-90
Baby Food: Manufacturer Representation, Value, 2014 90 Baby Food: Manufacturer Representation, Volume, 2014 90
Danone/Nutricia Ltd 91-93 Danone: Market Shares, 2014 91
Leading Brands 91 Introduction 91-92
Nutricia Ltd: Financial Highlights, 2008-2013 92 Activity in the Baby Food Market 92-93
Nestlé/SMA Nutrition 94-95 SMA: Market Shares, 2014 94
Leading Brands 94 Introduction 94
John Wyeth & Brother Ltd: Financial Highlights, 2007-2012 94 Activity in the Baby Food Market 95
HJ Heinz Company Ltd 96-97 Heinz: Market Shares, 2014 96
Leading Brands 96 Introduction 96-97 Activity in the Baby Food Market 97-98
Hipp (UK) Ltd 99-101 Hipp: Market Shares, 2014 99
Leading Brands 99 Introduction 99-100
Hipp UK Ltd: Financial Highlights, 2008-2013 100 Activity in the Baby Food Market 100-101
Ella's Kitchen Group Ltd 102-103 Ella's Kitchen: Market Shares, 2014 102
Introduction 102-103 Ella's Kitchen: Turnover, 2008-2012 103
Activity in the Baby Food Market 103 Hero/Organix Brands Plc 104-106
Organix: Market Shares, 2014 104 Leading Brands 104 Introduction 104-105
Organix Brands: Financial Highlights, 2008-2013 105 Activity in the Baby Food Market 105-106
Other Companies 107-109 Plum Baby 107 The Kids Food Co 107-108 Little Dish 108 Annabel Karmel Group Holdings Ltd 108 Peter Rabbit Organics 109
Baby Zilli 109
Foreign Trade 111-118
Production 111 Imports 111-113
Imports of Baby Food by Type, Volume, 2007-2013 111 Imports of Baby Food by Type, Value, 2007-2013 112 Imports of Baby Food by Country of Origin, Volume, 2010-2013 112-113 Imports of Baby Food by Country of Origin, Value, 2010-2013 112-113
Exports 114-117 Exports of Baby Food by Type, Volume, 2007-2013 114 Exports of Baby Food by Type, Value, 2007-2013 114 Exports of Baby Food by Country of Destination, Volume, 2010-2013 115-116 Exports of Baby Food by Country of Destination, Value, 2010-2013 116-117
The Future 119-130
Future Determinants 119-121
Live Birth Rates 119-120 Birth & Population Projections, 2014-2020 119 The Baby Population, 2014-2020 119-120 Number of Women of Childbearing Age by Age Group, 2013 & 2018 120
Consumer Attitudes 120-121 Breastfeeding 121
Future Trends 121-130 Baby Food: Market Value Forecasts, Current Prices, 2014-2020 123 Baby Food: Market Value Forecasts, Constant Prices, 2014-2020 124 Baby Food: Market Value Forecasts, US Dollars, 2014-2020 125 Baby Food: Market Volume Forecasts, 2014-2020 126 Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2014-2020 127 Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2014-2020 128 Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2014-2020 129 Baby Food: Per Capita Consumption Forecasts, 2014-2020 130
Economic & Demographic Background 131-134
Political & Economic Summary 131-132 Economic Background 133
Economic Indicators, 2008-2015 133 RPI Trends, 2008-2020 133
Demographic Data 134 Population Trends, 2008-2020 134