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BEVERAGE
Submitted By : Ajesh Dubey Akash Bali Akshay Wazir Amandeep Kaur
HISTORY
Pepsi was first introduced as "Brad's Drink" in New
Bern, North Carolina,United States, in 1893 by Caleb
Bradham, who made it at his drugstore where the drink
was sold.
It was later labeled Pepsi Cola, named after the
digestive enzyme pepsin and kola nuts used in the recipe.
The original recipe also included sugar and vanilla.
Bradham sought to create a drink that was appealing
and would aid in digestion and boost energy.
PEPSI ADVERTISING HISTORY
1919 newspaper ad for PepsiCola
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INDIAN BEVERAGES MARKET The soft drink market such as carbonated beverages and
juices constitutes around USD 1 billion producing 284
million crates per year.
In the peak season, the consumption capacity reaches 25
million creates per month and during off season the same
goes down to 15 million crates in a month.
Pepsi and Coca cola are the two leading brands in the
Indian market.
PepsiCo entered India in 1989 and in a short period, has grown into one of the largest food and beverage businesses in the country.
One of the largest US multinational investors in the country
supported by 38 beverage plants and 3 food plants.
PepsiCo and its partners recently announced an additional targeted investment of Rs. 33,000 Crore in India by 2020
PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana, Gatorade and Quaker. In two decades, the company has been able to organically grow eight brands that generate Rs. 1000 crores or more in estimated annual retails sales
Foods
Cheetos
Kurkure
Lay’s
Lehar Namkeen
Quaker Oats
Uncle Chipps
BEVERAGES
7UP
Aquafina
Duke'
Gatorade
Mirinda
Mountain Dew
Nimbooz
Pepsi
Slice
Tropicana
PEPSI DISTRIBUTORS IN JAMMU UMA DRINKS,CHATTHA
CHANDER DISTRIBUTORS,GANGYAL
SANJAY TRADERS,NARWAL
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GENERAL MARKETING STRATEGY BOTTLE OPENERS
UMBRELLAS
DECORATIVE LIGHTS OUTSIDE RETAIL OUTLETS OF MAJOR RETAILES
GLOW SIGN BOARDS
PEPSI JAMMU MARKET SHARE IN 2009 & 2014
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Diwali ,a period for brands to come up with innovative campaigns
that stand out and capture the attention of consumers.
Over the years, many brands have tried to touch the emotional
corner of their audience but very few have succeeded.
In this context, Pepsi & Kurkure’s latest GharWaliDiwali is a
great example for other brands onhow to strike an emotional
chord with the audience
PepsiCo’s new digital film brings back the joy of GharWaliDiwali
In an always connected world, Director Vikramditya Motwane captures the significance of a Diwali at home
PepsiCo’s new film brings families closer with a reminder of the joy of a GharWaliDiwali
Kurkure added a festive twist with Limited Edition Diwali Gift
Packs designed by Manish Arora.
For the first time ever, the limited edition gift packs online could
also be purchased.
OFFER’S
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Youth mein confidence hai boss! Pepsi’s campaign reflects young India’s
confidence in the face of pressure
OFFER’S
Attractively priced at Rs. 100/-, the pack comprises of 5 bottles of Nimbooz (350 ml each) and 3 beautifully decorated diyas to light up the festive season of Diwali
OFFER’S
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Range of attractively designed gift packs. With innovative gifting options for popular brands such as Pepsi, Slice, Tropicana, Tropicana 100%, Mirinda and Mountain Dew
Jai Beverages Pvt Ltd,Jammu,Pepsi Plant, the largest PEPSI plant in PEPSI system, in Jammu(franchise bottling operations of Pepsico) at EPIP or Kala Gate - Bari Brahmana,Jammu .
This is one of the plants of JAIPURIA Group and owned by Mr. Anurag Jaipuria
MARKETING STRATEGY DURING FESTIVE SEASON IN
JAMMU DISPLAY OF BILLBOARDS AT RETAILERS
SUPPLY OF SPECIAL GIFT PACKS
AWARENESS OF RETAILERS ABOUT
SCHEMES LAUNCHED AT NATIONAL
LEVEL
TARGETING YOUTH HANGOUTS LIKE
COLLEGE CANTEENS,MOVIE
THEATERS,MALLS, ETC.
CONTENTS
1) Introduction
2) Company Profile
3) Parle Agro Main Distributors in Jammu
4) Marketing Offers During Festive Seasons
5) Hoardings, Billboards and Posters
INTRODUCTION
Parle Agro is an Indian private limited company that owns
several popular brands including Frooti, Appy, LMN, Hippo and
Bailey.
Several Parle soda brands including Citra, Thums Up, Limca,
Gold Spot and Maaza were sold to Coca Cola in 1993 for a
reported $40 million.
At the time of sale, the Parle brands together had a 60%
market share in the industry.
COMPANY PROFILE
It is owned by the Chauhan family of Vile Parle, Mumbai.
Parle Agro, led by Prakash Chauhan and his daughters Schauna,
Alisha and Nadia (owner of the brands such as Frooti, Appy,
Bailey and Bisleri)
Frooti, the first product rolled out of Parle Agro in 1985,
became the largest selling mango drink in India.
Parle Agro Main Distributors in Jammu
1. A.G. Enterprises, Plot No. 31, Yard no. 6, Transport Nagar,
Narwal, Jammu-180001
2. A.M. Enterprises, Rampura, Navi Basti, Last Morh,
Gandhinagar, Jammu-180004
3. Anjali Traders, Near Subash Stadium, Housing Colony,
Udhampur-182101
4. Durga Enterprises, Jakhaini, Railway Station Road,
Udhampur-182101
Marketing Offers During Festive Seasons
Frooti gift packs FROOTI FESTIVITIES
This year Parle Agro is giving its consumers a variety of options within the Frooti gift pack range. The Frooti Festivities gift packs are available in the 200ml Tetra Pak and for the North Indian Markets in 400ml, 500ml & 1.2L Pet bottles in a price range of Rs 75/- to Rs 150/-.
Frooti gift packs FROOTI FESTIVITIES
Pack for Rest of India:
Frooti Festivities- 200 ml Tetra - Rs 75
Packs specially for J&K, HP, Punjab, Haryana & Rajasthan
Frooti Festivities- 200 ml Rs 150
Frooti Festivities- 500 ml - Rs 100
Frooti Festivities- 1200 ml - Rs 105
Gift Pack Frooti & Appy 400 MLRs 75
Appy Fizz gift packs THE FESTIVE-ALL BOX
The Appy-Grappo Fizz
Festive-all Box pack comes
in 2 pack sizes:
300ml (2 Appy Fizz + 2
Grappo Fizz) at Rs. 75
500ml (2 Appy Fizz + 2
Grappo Fizz) at Rs. 100
Appy Fizz Classic 'Classic Compliments'
Appy Fizz Classic celebrated Diwali this year with the elegant
'Classic Compliments' pack. Classic Compliments comes in two
elegant packs:
Classic Compliments - 6 packs of 200ml Tetra, priced at Rs. 65
Classic Compliments - 12 packs of 200ml Tetra, priced at Rs. 125
Appy Fizz & Grappo Fizz 'Gift a Party'
The 'Gift a Party' pack comes in the following units:
Appy-Grappo 300ml pack - 3 bottles each of Appy Fizz & Grappo Fizz, priced at Rs. 125
Appy-Grappo 500mlpack - 3 bottles each of Appy Fizz & Grappo Fizz, priced at Rs. 165
Hoardings, Billboards and Posters
Hoardings, Billboards and Posters
Hoardings, Billboards and Posters
HISTORY OF AMULHISTORY OF AMUL
Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement in India.
It is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF).
AMUL is based in Anand, Gujarat and has been a sterling example of a co-operative organization's success in the long term. The Amul Pattern has established itself as a uniquely appropriate model for rural development.
Amul has spurred the White Revolution of India. It is also the world's biggest vegetarian cheese brand.
REASONS FOR SUCCESSREASONS FOR SUCCESS
Robust Supply ChainThe vast and complex supply chain Hierarchical network of cooperatives Stretches from small suppliers to large fragmented markets
Low Cost StrategyAmul adopted a low-cost price strategy to make its productsaffordable and attractive to consumers by guaranteeing them value for money
Diverse Product MixAmul Butter, Milk Powder, Ghee, Amulspray, Cheese, Chocolates, Shrikhand, Ice cream, Nutramul, Milk and Amulya
Strong Distribution NetworkAmul products are available in over 500,000 retail outlets across India through its network of over 3,500 distributors. 47 depots with dry and cold warehouses to buffer inventory of the entire range of products.
Technology and e-initiatives New products Process technologyComplementary assets to enhance milk productionE-commerce.
Success!!
FACTSFACTS
Members: 17 district cooperative milk producers' Union
No. of Producer Members: 3.23 million
No. of Village Societies: 17,025
Total Milk handling capacity: 23.2 million liters per day
Milk collection (Total - 2013-14):
4.79billion liters
Milk collection (Daily Average 2013-14):
13.18 million liters
Cattlefeed manufacturing capacity:
6190 Mts. per day
Sales Turnover(2013-14): Rs.18143crore (US $ 3.0 Billion)
SWOT ANALYSISSWOT ANALYSIS
Weaknesses•Risks of highly complex supply chain system•Strong dependency on weak infrastructure•Alliance with third parties who do not belong to the organized sector
Weaknesses•Risks of highly complex supply chain system•Strong dependency on weak infrastructure•Alliance with third parties who do not belong to the organized sector
Opportunities•Penetrate international markets•Diversify product portfolio to enter new product categories and expand existing categories like processed foods, chocolates etc
Opportunities•Penetrate international markets•Diversify product portfolio to enter new product categories and expand existing categories like processed foods, chocolates etc
Threats•Competitors - Hindustan Lever, Nestle and Britannia•Still competition from MNCs in butter•Growing price of milk and milk products•Ban on export of milk powder
Threats•Competitors - Hindustan Lever, Nestle and Britannia•Still competition from MNCs in butter•Growing price of milk and milk products•Ban on export of milk powder
Strengths•Largest food brand in India •High Quality, Low Price•World's Largest Pouched Milk Brand•Annual turnover of US $1504 million •Highly Diverse Product Mix•Robust Distribution Network
Strengths•Largest food brand in India •High Quality, Low Price•World's Largest Pouched Milk Brand•Annual turnover of US $1504 million •Highly Diverse Product Mix•Robust Distribution Network
LOCATION Head Office:
Gujarat Cooperative Milk Marketing Federation,PO Box 10, Amul Dairy Road, Anand 388 001, Gujarat, IndiaPhone No: (+91) (2692) 258506, 258507, 258508, 258509Fax No: (+91) (2692) 240208, 240185Email: [email protected]
Amul Store Location:
No.335,sector 5,panchkula
Chandigarh-134115
Shop No.3,Shiv Shakti Complex Baner Pune
AMUL IN J&K: Dairy Plant Location In Jammu And Kashmir: GCMMF LTD,Jammu Rakhraj Pura Purmandal Road P.B.Birpur,B.D.Bari Jammu 181133 Phone:(0191)2481534/2481535 Fax:(0191)2481535 Email:[email protected]
GCMMF LTD Srinagar M/S Bhat & Co. Near Railway Bridge, Wanabal Nowgam Bye Pass,Srinagar J&K-190015 Phone:0990662282 E-mail:[email protected]
AUTHORISED DISTRIBUTOR: R.S.Enterier Old Head Post Office Building, Jammu HO, Pacca Danga,Jammu – 180001 Phone: 9419123825, 9906164642
AUTHORISED DEALER:
J.B.B.N.Co. Gole Market Gandhi Nagar , Jammu. Phone:9017732134
ADVERTISEMENTSADVERTISEMENTS AMUL is well known for its innovative hoardings. Find below a
few:
OFFERS AND DISCOUNTOFFERED
BY AMUL ON FESTIVAL SEASON
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ADVERTISEMENTSADVERTISEMENTS
MIX… PRODUCT FOR MIX… PRODUCT FOR EVERY ONEEVERY ONE
Amul never forgot its “primary customer” - Amul collects 447,000 ltrs of milk from 2.12 million farmers (many illiterate)
Product for youth - Amul launched Chocolate milk under brand name of ‘Amul Kool Koko’ targeting the youth
Product for diabetic people - India’s First Pro-Biotic Wellness Ice cream & Sugar Free Delights For Diabetics
MIX… PRODUCT FOR MIX… PRODUCT FOR EVERY ONEEVERY ONE
Product for the health conscious - Amul Launched “low fat, low cholesterol bread spreads”
Product for the price sensitive India - Low Priced Amul Ice Creams and affordable ‘sagar’ whitener
Product for the urban class - Amul launched emmental, gouda and pizza mozzarella cheese
Amul – Product PortfolioAmul – Product Portfolio
Category Market Share Market Position
Butter, Ghee 85% 1
Milk Powder 40% 1
Cheese 50% 1
Ice-cream 24.75% 2
Sweets 50% 1
Chocolate Drink 90% 1
Chocolate 10% 3
CONTENT
INTRODUCTION
LOCATION
DISTRIBUTORS IN JAMMU
OFFERS AND DISCOUNT OFFERED
BY COCA COLA ON FESTIVAL SEASON
COCA-COLA LAUNCHES SUGAR-FREE
SOFT DRINK 'COCA-COLA ZERO‘
FACTORS EFFECTING SALES
SWOT ANALYSIS
ADVERTISEMENT
INTRODUCTION
An American multinational beverage corporation and
manufacturer, retailer and marketer of non-alcoholic beverage
concentrates and syrups
Headquartered at Atlanta, Georgia-USA
The company manufactures and markets leading beverage
brands like
LOCATION
Head Office In INDIA
Enkay Tower, Industrial Area,
Udyog Vihar Phase 5,
Gurgaon 122001.
Phone Number - (0124) 2348041
Fax Number - 2348654, 2348655
Email id - www.coca-colaindia.com
Coca_Cola Jammu Plant
IFCA Bottling Company Ltd,
47-50 A Indstrial Extension
Area, Gangyal
Jammu - J&K
DISTRIBUTORS IN JAMMU
Sai Enterprise --- Rehari
Mahajan Soft Drink ---
Jewel
R . K Enterprise ----
Shastri Nagar
AYAN Cold Drink ----
Narwal
RETAILER’S SHOP
RETAILER’S SHOP
OFFERS AND DISCOUNT OFFERED BY COCA COLA ON FESTIVAL
SEASON FOR CUSTOMERS :
OFFER’S
Coca cola introduced online order on minimum
amount Rs 99 ... For a limited period 5 th Oct To
5th Nov 2014
OFFER’S
Free Recharge Card ON Purchase of :-
2 litre coke (3) ... Rs 20 1.2 litre coke (4) ... Rs
25
ON purchase of coca cola product ... They give free prizes like money etc
Can ( 300ml ) Coke bottles (200 ml)
OFFER’S
FOR RETAILERS
On purchase of :-9 bottle of 2 lt get one
kinley bottle free12 bottle of 1.2 lt get one
bottle of 1.2 lt free20 packs of gift of 300ml
Can (having 6 pic’s ) get extra 3 % OFF
OFFER’S
CONCEPT : WHAT COLD THEY SOLD
Coca cola provided their freezers in the market free of cost
Condition : On purchase of a product of Coca cola of amount Rs 5000.
OFFER’S
FOR DISTRIBUTORS
Profit Margin : - 2-3% Extra Bonus to maximum target achievers :-
Bonus like money , t.v , refrigetor , trip etc
COCA-COLA LAUNCHES SUGAR-FREE SOFT DRINK 'COCA-COLA ZERO'
Its strategy to make India
its fifth largest market by
2020.
Available in 300 ml slim
cans(Rs 30), 400 ml PET
bottles and 600 ml PET (Rs
35).
FACTORS EFFECTING SALES
Per capita income Competitors Pepsi Co.-Pepsi, Slice,
Dew, Mirinda , Tropicana Juice, Lipton Tea Nestlé-Nestea and other Milk Related Products , Dabur-Real Fruit juice
Weather
In India, Coca Cola and Pepsi hold a market share of 95% of which coca cola has 60.8% the rest belongs to Pepsi
SWOT ANALYSIS
ADVERTISEMENT
"Chhoti ho ya badi, har khushi mein Coca-Cola!"
HOARDINGS & POSTERS
HOARDINGS & POSTERS