Download - Ubiquisys at Femtocells Americas 11
Enterprise femtocells: Using SON to open new market segments and transform customer satisfaction
Monty JohnsonGeneral Manager Americas
Introduction to Ubiquisys• A recognised leader in 3G/LTE small cells and femtocells
– Femtocell and small cell operating software and support systems– Femtocell and Small Cell reference designs
• A company of firsts– First real‐time interference mitigation system– First self‐organising network of femtocells– First femto‐powered small cell hotspots
• 50 operators launched, contracted or under commercial trial
• Established supply chain ecosystem– Operator solution providers:– CE manufacturers: SerComm, Gemtek, Tecom– Silicon providers:
2
| small cell intelligence
Powering the full range of femtocells and small cells
Residential Rural coldspotPublic space hotspotEnterprise
SMALL CELLFEMTOCELL
Stand-alone femtocellG3 micro-mini83 x 62 x 15mm
Integrated Home gatewayADSL-3G-WiFi-Router withOSGi apps platform
USB accessory toADSL-WiFi-RouterSFR 3G-Home
| small cell intelligence
FemtoEngine™ small cell systems portfolio
Autonomous coordination to form seamless gridof capacity and coverage complementary to macro layer
ActiveSON ™ automatic grid system
Small cell devices3G/LTE/WiFi
Continuous adaptive behaviourActiveRadio™dynamic self‐organisation
Build | Activate | Download | Augment | Recover | Re‐assignCloudBase™lifecycle managementsystem
EdgeCloud™computing apps platform
Local contentcaching
Uplink spooling & app proxy
Presence apps& advertising
What do we mean by Enterprise Femtocells?
6CONFIDENTIAL © Ubiquisys 2011
Case study: Network Norway Full Coverage
Target Customers
• Small and Medium sized Enterprises (SME), especially in “mixed‐use” buildings
• Businesses prepared to/or looking to exchange their fixed line PABX with mobile Centrex– Their customers want to communicate with a
person, not a company– Saving PABX costs and expensive PABX service
agreement fees
• Those who would consider Mobile Centrex if mobile coverage could be guaranteed– Every dropped call might be a
missed business opportunity
• Taking care of the whole company,also employees with badcoverage at home
The building challenge• Large buildings• Steel or concrete walls + metal layer windows
• Large storage or workshop areas• Administration areas with partitioned offices
• Economically viable solution
Event drivers:• Customer relocating to new offices• Customers expanding their offices• Swapping to 3G phones changes customer perception of their indoor coverage
• Coverage at home for key personnel
Our femtocell product: ”Full Dekning”
PricingContract
Start fee €0,-Monthly fee per box €12,50
Period 24 months
• A unique product – at a low price compared to alternative coverage solutions
• Enterprise SON system:automatic grid of 2‐20+ femtocells with no radio planning and no central controller
• Aimed at SME fixed line replacement• Over 350 companies deployed,
all by IT dealer channel Access to new customer groups for dealers
– Femtocells is a unique anti‐churn tool– Installation and support can be
offered from dealers• Bundle option with smartphone
mobile centrex service
What is SON? The Self‐Organising Network in Action
Feature Network Norway requirement
Self‐configuration:Connectivity establishment, and download of configuration parameters and software
✔
Self‐optimisation:Adjustment of output power and neighbour lists based on base station output
✔
Self‐healing:Adjusting parameters and algorithms in adjacent cells so that other nodes can support the users that were supported by the failing node (or a femtocell that was moved)
✔
Mobile centrex bundle
Main Functions Attendance Colleague availability
Sales, Delivery and Support:Dealer channel owns customer interaction
13
Sales Delivery SupportDealer orders Dealer installsDealer withoperator support
• Femtocell certified dealer• Dealer or Customer Service orders
in Online order and logistics system
1st line: Dealer/ Customer Service2nd line: Technical Support3rd line: Engineer/ Product
• Centralized storage• Dealer present at installation• Dealer tests solution and the
coverage throughout customer premises
Simple installation process
Good Ec/No
Handover zone
Offices Storage area
StaircaseOutdoor coverage
2
Minimum preparation• Get floor plans and establish
coverage needs• Establish capacity needs per floor• Verify fixed broadband connection
throughput (downlink/uplink)• Run automatic network checker to
establish if ports open in FW
Simple installation• Choose inter‐femtocell distance
according to attenuation in building
• Challenging spots:• Doors• Closed staircases• Sharp corners
Small Cell Services and the EdgeCloud™ initiative
| small cell intelligence
Location‐aware services
• Battery friendly: presence triggers without GPS or polling
• Automatic: invisible sign‐on anywhere in the world
• Universal – all customers, all phones
Retail geofence• Automatic push offers
• Local social networking
Metro• Social Location (SoLo) auto check‐in and tags
• Location advertising
Residential• Home media integration• Security and automation• Remote control
Cell intelligence provides easy presence and media integrationfor mass market apps
Enterprise• Seamless P2P• Mobile centrex• Enterprise apps integration
| small cell intelligence
Intel‐Ubiquisys initiative:EdgeCloud™ devices and applications
EdgeCloud™ Small Cell hot‐spot• Ubiquisys cell intelligence• Intel® compute platformWith small cells, backhaul is the
limiting factorLimited capacity, heavily loaded with 3G/4G/WiFi traffic, highly variable performance
High quality mobile signal Small cells provide high‐speed, short‐range signal with low contention
Web Services• Local server• Downlink cache• Uplink proxy
Network Services• DPI/analytics• Anti‐virus /URL blocks• Voice/ video rate adaptation• Video transcoding
EdgeCloud™ ApplicationsHarnessing a powerful compute platform toreduce backhaul traffic, improve user experienceand open new app opportunities: