Download - txtWeb
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peopledelight
Imagine the Internet and more on SMS
txtWeb
Visit us at www.txtWeb.com
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Agenda
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Session 1 40 minutesSession 1 40 minutes
• Why txtWeb & txtWeb Vision
• How txtWeb works for an end user?
• What is the txtWeb App2Fame Challenge?
• Q&A
• txtWeb architecture overview
• Types of apps to build on txtWeb
• How to build and publish apps on txtWeb – High level overview
• Q&A
Session 2 50 minutesSession 2 50 minutes
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Most of the connected people of the world have only a mobile phone without a data plan
Highly connected
5-10%
Area of focus
Not connected
40-55%
Connected40-50%
Short Message Service (SMS) is the most widely used service by the connected populationof the world, with 2.4B active users, or 74% of all mobile phone subscribers
Note: Rough approximations to explain the concept. Information is directionally correctSource: Internet & Mobile Association of India, 2009; Wikipedia
Global approximationsGlobal approximations
Broad-band users ~8M
Inter-net users ~45M
Internet+ mobile data plan users ~50M
Mobile phone users ~500M Total
population ~1,150M
India ExampleIndia Example
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txtWeb VisionEnable anyone to consume contents and/or services even with a low-end mobile phone with no internet connectivity
through a single standardized global SMS platform
Users Business/DeveloperstxtWeb
• Convenience– Convenient means
faster &/or requiring less conscious effort by user
• One-Stop Shop– Several services
accessed through a single number
• Standardization
• Provide Core Platform• Support
Providers• Acquire &
Support Users
• Innovate• Seamless
integration • Opportunity to
impact millions• Own what you
build
txtWeb’s vision is to address a large unsolved pain of consuming services on a mobile phone
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txtWeb is currently being used all over India
• 700,000 unique users from over 400 towns across India
• 800,000 requests a day
• 200+ organizations & developers with apps on txtWeb
• 800+ apps currently live
Usage by location
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txtWeb – How does it work?
• It is simple! – SMS “HELP” to 92433 42000• It is FREE• You will receive a welcome message from txtWeb with tips to
help you get startedOR
• You can SMS any of the sample keywords to try one of our already developed apps–@wikipedia SMS– to get the Wikipedia entry on SMS–@cricbuzz – to cricket live scores–@hman – to play hangman–@face - to update facebook status–@weather – To get info on weather in your city
Try over 800 apps on www.txtweb.com
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What is the App2Fame Challenge 2011?
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• Exciting prizes to be won• Categories
− Judges Choice− Popular
Social Networking Gaming Entertainment
• Special Category: Social Impact
• Student developers− Eligibility for internships with Intuit
• Start ups− Eligible to present plan to an expert
panel
• Important: Your app must be published on txtweb.com to be entered into the Contest
• Contest Closes on June 30, 2011
www.App2Fame.com
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Questions
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txtWeb platform – How it works
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Phone Carrier SMS
txtWebPlatform
InternetHTTPSMS HTTP
Developer APP
High level architecture
txtWeb platform enables creation and consumption of interlinked information through SMS
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txtWebPlatform
txtWeb platform – Example
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Step1: SMS to 92433 42000Message: dictionary happyMobile number : 9991211212
Step 3: HTTP Request: GETURL:/dictionary? Message=happy & Mobile number: <hash>
Step 5: HTTP RESPONSE: 80<html> Happy is the same as joy </html>
Step 6: SMS to9991211212 Happy is the same as joy
DeveloperApp
Externally Hosted
Environment
Phone Carrier SMS InternetHTTPSMS HTT
P
Step 2: Accepts keyword and invokes the App URL
Step 4. AppSpecific logic
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Why build on txtWeb?
1. Grow your business, connect with your customers in new ways– Connect and share content with current constituency via SMS– Expand user base - now reach even those without internet
2. Minimal time investment− Get an SMS interface for your product or app in a jiffy− No coding work to “integrate” with txtWeb platform
3. Zero infrastructure investment− We manage the whole back-end to SMS enable your app
Bonus: 900 characters to the user
− Normal SMS-based solutions send back 160 characters− txtWeb’s unique solution allows for almost 6x more content to
be sent back to the user. Simply amazing!12
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Platform advantages
• Simple, easy, open API• Platform is programming language agnostic (use what you
fancy – Java, PHP, Perl, Python)
• Platform provides SMS ⇌ HTTP transformation – Makes developer’s life simple for delivering web app over SMS – Developer focuses on building an HTTP based app– No coding work to “integrate” with txtWeb platform
• Rapid development – Build, test and go live in no time!
• Emulator provides easy/instant testing
• Nothing to download for an end-user to use your app – SMS and go!
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What type of apps can I build on txtWeb?
• txtSite: Get your own site on SMS in less than 5 minutes!– Static and structured content– Published as information on SMS– Zero Code– Examples: Restaurant menu/timings, list of holidays
• txtApp: Can have an app up running in as little as 5 hours – Dynamic content– Personalized and user session based– Implemented as a standard web-based application– Programming language independent– Examples: PNR status, games , status update Twitter/Facebook
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How to build a txtApp
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• Login to http://txtweb.com
• Click on Build & List my Apps
• Create a new keyword
• Map your keyword against an external facing Web URL
• Click publish
• Test your app by sending an SMS. Its that simple!!
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We are here to help
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Resources available on txtWeb.com:
1.Getting Started
– Tutorials
– Videos
– FAQs
2.Support Discussions on the Forum
– Community self-help
– Questions will also be monitored and answered by the Intuit team actively
3.Feedback
– An additional channel to provide txtWeb platform related feedback
www.txtweb.com
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Questions
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Appendix
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How to build a txtSite
• Login to http://txtweb.com
• Click on “Create a txtSit”
• Create a new keyword
• Enter in your response text for the keyword created
• Click publish
• Test your txtSite by sending an SMS. Its that simple!!
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Snapshot of “Build and List” apps page
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