Download - Twitter Practices You Should Ditch Right Now
Twitter can be a fun place for brands. Why? Think of it is marriage between a chat room and instant messaging – it is quick, it is happening, and it is a place where all the cool people hang
out.
This micro-blogging site offers fantastic avenues for patient engagement. Medical practices can also use Twitter power to
give their practice brand greater visibility, and for establishing reputation as a “thought leader.”
Twitter is massive and home to a large and highlyactive audience. What you post will be viewed by potential patients, your competitors, and also by
other industry experts. It adds to your digital footprint so even a simple error can be your
undoing in the social realm.
If you want to get embroiled in controversial topics, it is best you keep away from social media! So you have polarized opinions,
well pretty much everyone does – just don’t stand on social soap-boxes to do it.
Favoring Polarizing Topics
Remember - Your potential target audience, competitors, and other industry peers/leaders are
watching you on Twitter. And the last thing you want is for them to judge your entire practice brand based on one polarized or politically in-correct post
or opinion.
Twitter is a public place and there is every chance you will meet disgruntled or unhappy patients. The thing is, regardless of whether or
not you’re on the receiving end, taking your negative feelings to a public platform is a big fat absolute NO!
Getting Involved in Negative Exchanges
If you are in the habit of tweeting mindlessly, you need to stop right now. Apart from the fact
that it can dilute your influence, keep in mind your audience wants quality and credible
information source. So keep it tight and keep it highly relevant.
Twitter audience is global.
While some users are more
accepting of conflicting
opinions, others can take
offense easily. So predicting
how your posts will be
viewed can be difficult.
Humor, political ideas and
affiliations, religious
sentiments, cultural
differences - just stop to
think before you Tweet!
Stop and Think
Tweeting Excessively
Don’t you find it annoying anytime you come across someone who tweets just about anything and
everything 24/7? Whatever happened to life outside social media!
So yes, if excessive Tweeting is your thing, you may want to think rethink that.
What Matters?
Think relevant…think useful….think trending…think expertise in your area of specialization. Twitter is hot and there is every reason why you need to be making your mark in this space. Just be careful
about the battles you pick and choose.
One Doctor, One Area, One Goal ~ Results!
Have something to say? We would love to hear from you if you have ideas and suggestions of your own. Feel free to visit us at www.ekwa.com