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Presentation by Sue Burzynski Bullard
University of Nebraska - Lincoln
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What is it?
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Micro-blogging site Twitter is a rapidly expanding micro-blogging site that people
everywhere are using to give readers up-to-date information – 140 characters at a time
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Rapid growth Edison Research: 87% of Americans aware of Twitter in
2010, up from 5% in 2008. 175 million users, up from 503,000 just 3 years ago Adding 370,000 users a day
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Twitter use More than 17 million users in U.S. Largest age group 35-49
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What’s happening? That’s the question Twitter asks, but people use it in a variety
of ways.
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Why use it ? Bring traffic to your website Market yourself, your newspaper Enhance your reputation Share ideas, tips Stay on top of news Hear what others are saying Stay connected
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Twitter won’t replace journalism
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How journalists use it Engage audiences Connect with people Develop personal brands
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Ways editors find it helpful Find focus of stories Practice headline writing Learn value of linking Connect with other editors Follow industry trends
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Enhance reporting Find sources @derushaj, Minneapolis TV reporter
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Success story DeRusha said in 2007 he was doing a story on December
sniffles caused by allergies. He used Twitter to find someone allergic to Christmas trees.
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Breaking news
Examples: 2007 Mexico earthquake 1st reported on Twitter Hudson River plane crash Fort Hood shooting
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More ways to use Twitter Interviews – “Man on street” Newspapers – Use Twitter to link to stories NYTimes on Twitter
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Editors on Twitter Tips on grammar, usage Examples of good, bad headlines
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Grammar Grammar Monkeys Grammar Girl Meperl
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Style @APstylebook @FakeAPStyle
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Texas Editor Twitter as headline practice
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Writing Twitter headlines Keep them short Focus on keywords Avoid puns Use links Use one idea/one story per Tweet
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Does this headline work?
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What about this one?
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Headline tips that work on Twitter Lose the conjunctions Use commas for “and” Forget prepositional phrases Use active voice
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Writing Tweets Have a goal in mind. Provide information. One point at a time. Think subjects, verbs (like headlines) Drop articles Punctuate for clarity Be professional Use URL shorteners – tinyurl or bit.ly
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Jennifer Peebles Learning to write concisely
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See what journalists are doing Muck Rack is compiled of real-time Twitter activity by
journalists. See what journalists are reading, following and talking about. The site is searchable by news organization, tweets, links and photos.
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Media on Twitter is a sortable database of journalists.
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Verifying Tweets
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Ethics still apply Verify before you Tweet Admit what you don’t know Credit what you’re using Remember it’s public
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How to start Get a Twitter account (it’s free) at http: www.twitter.com Use a name that will make it easy for people to find you. Complete the bio.
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Next steps Follow other twitters. Follow me @suebb. Follow people with similar interests. Check WeFollow Check Twellow
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Twitter terms DM – Direct Message (Private message sent to a specific
person) RT – Retweet (Repost someone else’s message) @ - Reply to someone (followed by their Twitter name) # - Hashtag Precedes a keyword and makes it easier to search
for particular topics
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Twitter lists Organize people you follow Find new people Mashable’s How to use Twitter lists Listorious
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Easy to use Lots of applications for various uses On Iphone, try Twitteriffic On you desktop, try TweetDeck Twhirl
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My TweetDeck
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Search for hot topics
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Use hashtags A hashtag – short character string preceded by # inserted
anywhere in a tweet. Makes it easy to track topics by searching Twitter for the hashtag string.
#LNK #Journalism
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Twitter guides Mashable’s guide
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Twitter etiquette 10 commandments
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Twitter Feeds to Follow Good feeds for students More good feeds for student journalists