Download - Twitter: Mastering the basics
twitter: MASTERING THE BASICS
What is Twitter? Why use it? How do you do it?
What is Twitter?
a new form of online communication
one to one
one to many
side by side communication
...a new way of listening
140 characters * Desktop or Mobile * Followers
leaders
connectors
lurkers jokers
Twitter = big house party
Why use Twitter?
more than tweeting what your cat had for breakfast to the world…
Maybe you like rap?
astronauts?
technology?
…or just a few jokes
From 47 responses: the top three reasons for using Twitter…
1. learning
2. connections
3. crowd-sourcing
How do I use Twitter?
Signing up for an account takes just a few minutes
Dress code: To help people recognize and trust your account,
fill out your profile completely and
include a picture
Sign up
Now that you’re all dressed up with somewhere to go. Say hi.
Hey all…
You probably already know one or two people at the house party…
@jacquelinepage
@bryonycole
@darrenwhitelaw
@Oprah
@aplusk
@CocaCola
To find people talking about interesting topics:
search.twitter.com
Look at lists
Who are other people following and talking to?
Want to know who to follow? Ask the people around you.
Hi _________ I like rappers/Italian food/travel.
Who should I follow on Twitter?
cc @bryonycole
tips / links / thoughts / experiences / respond to questions say hi / respond to comments / praise / complaints / jokes
What should I tweet?
A tweet can be more than words…
Don’t forget to reply when people start talking to you.
@mentions
Retweets
I just heard that Apple is releasing a new Internet in November!
RT @smugexpert I just heard that Apple is releasing a new Internet in November!
You ‘retweet’
Type ‘RT’ or hit the retweet button
Hashtags
FYI, anyone attending/following tonight’s
Melbourne event, the hashtag is #melbevent
#followfriday people I think are worth following on Twitter
key take-aways
1.Listen for comments about you 2.Respond to comments and queries 3.Ask questions
• To follow somebody is to subscribe to their messages
• A tweet is an individual message
• A DM or direct message is a private message on Twitter
• RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit
• Trending topics are the most-discussed terms on Twitter at any given moment
Glossary of terms Post links to things
people would find
interesting
• @username is a public message to or about an individual on Twitter
• A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic
• Shortened URLs. To fit links into the short messages, use bit.ly or other link-shorterners to shrinks URLs down
Retweet messages you would like to share
Use a friendly, casual tone
Don’t spam people
@bryonycole
Thanks!