Needs identification» Long-term plan for regional economic development» Different approach» Target industries:
» aviation/aerospace » health care» professional services/regional headquarters» energy» advanced manufacturing» transportation/logistics
» Emerging targets: » tourism» information security
Overview
Overview
Objectives» Proactive approach» Advocate» Engage leaders
Methodology» Staff» Volunteer involvement & recruitment» Outreach» Data collection and reporting – Executive Pulse
Impact
Metrics of Success» visits» volunteers» community partners» publicity» economic impact » growth
Progress» Launched volunteer BRE program in Aug. 2009» Over 115 volunteers involved» Completed 288 visits during the first half of 2010» Best Program in Communities w 100,000 + Population – BREI 2010
Community
More partners = more buy in» City of Tulsa» Oklahoma Department of Commerce» Oklahoma Manufacturers Alliance» Workforce Tulsa» Tulsa Economic Development Corporation» Higher education
»Tulsa Community College» Tulsa Tech
» Tulsa’s Young Professionals» Surrounding communities (Regionalism)» Utility companies
» Public Service Company of Oklahoma (AEP)» Oklahoma Natural Gas
» Over 100 companies represented
Success
Key outcomes» Positive Publicity» Expansions/Saved or Retained Jobs and Investment» Advocacy
Sample of Earned Media» RX for business 'help' plans: Struggling firms can get advice Tulsa World, 1/17/10
» Is Tulsa’s Economy Improving? News Channel 8, 5/3/10
» Tulsa companies join state Quality Jobs Program Tulsa World, 5/11/10
“Talk about a valuable resource! Thanks for including us in your busy itinerary. We’re always happy to participate, promote, and pitch-in wherever you might need us! Thanks for the leads, the links, and the referrals.”
Brent Blackmon, Business Development, United Warehouse
Moving forward
2010 Goals
» 450 visits completed
» 150 active volunteers
Looking forward» Proactive volunteers making a larger impact» Proactive companies looking for resources» Regional data sharing» More companies enrolled in state incentive programs» Better understanding of industry drivers» Pro-business atmosphere» No company goes unnoticed
» Enhances Business Attraction Program
Jim Fram, CEcD, CCESenior Vice President of Economic
DevelopmentOffice 918.560.0231
Cell [email protected]