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TrendWatchTrendWatch
Trends that will transform the corporate environment in 2011 and beyond
The Thought Net, LLCwww.thethoughtnet.com
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What We Do...
We help organizations engage with their target audience and become market leaders via integrated 360° thought leadership programs
that leverage new trends
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Key trend drivers over the next decade and beyond
Transformation of our global energy and transportation infrastructure
Migration of economic power, wealth and innovation to Asia and Latin America
Convergence of online and offline worlds
Portability of technology and devices
Transparency forced upon corporations
Collaboration will transform communications
Sensors will capture data about virtually every aspect of our lives
Data intelligence tools will harness the power unleashed by the data tsunami
Security will become of paramount concern - both online and offline
Privacy will be lost and safeguarded at the same time
Personalization and customization of services, including education and healthcare
Uncertainty will increase, in every facet of life
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We live in a world that is going through a period of profound transformation...
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Facing complex environmental challenges...
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...whose solutions will require unprecedented global cooperation
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Despite efforts to turn the tide, we are facing a period of substantial environmental upheaval
Source: Globalwarming.org
Source: Columbia University
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...and upheavals are not limited to the environment:
Economic power is shifting from West to East...with Asian and Latin American economies showing increasing economic drive,
entrepreneurial spirit and innovation
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...while debt-ridden developed nations struggle
with anemic economic growth or stagnation
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The USA will lose its position of dominance in technology and innovationto be eclipsed by countries such as China, Korea and Taiwan
Source: National Science Board, 2010
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Asia is taking the lead in the global green technology racesupported by effective collaboration between enterprise and government
2.3
2.6
3.3
4.3
7.4
10.4
10.8
11.2
18.6
34.6
0 5 10 15 20 25 30 35
India
Italy
Canada
Germany
Brazil
Spain
EU-27
UK
USA
China
Clean Energy Investment - in $Billion2009
(Source: Pew Charitable Trusts)
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In our personal and business lives, online and offline worlds will increasingly converge...
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As smart systems begin to disrupt industries with multitudes of sensorswhich will turn into ‘smart dust’ in the not too distant future...
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But humans are in many ways the best sensors of all...
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All of it and more generating zettabytes of data...(a zettabyte is 1 trillion gigabytes)
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...to be stored in the ‘cloud’ and to optimize all types of systems and processes
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...such as the smart grid...
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...smart cities...
Masdar, Abu Dhabi Songdo City, South KoreaMasdar, Abu Dhabi
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Smart phones and their apps might be the biggest drivers of the convergence of the offline and online worlds...
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...augmenting reality...
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...turning into multi-purpose tools, touching many aspects of our lives...
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...including mobile commerce...
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And, oh yeah, forgot about this use...
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We will increasingly access the Cloud via our mobile devices But then, we have been using the Cloud for years without being aware of it...
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Corporate reputations will be defined by external stakeholderswho will demand authenticity and transparency
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Businesses will therefore become social...
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..with customers driving innovation and becoming evangelists...- if there is the corporate ability to listen and engage -
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All of this creating the need for collaboration and listening tools which will leave Intranets in the dust…
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Some of these collaboration tools are based on game technologyoptimized to engage audiences
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Powerful tools will be required to make sense of the data explosion...
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...but the data tsunami will also increasingly bring up privacy issues and security concerns...
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Cyberwars will become common, and be fought in the shadowsThe Stuxnet worm is a harbinger of things to come
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Time will finally be ripe for a paradigm shift in education shifting course from being standardized to personalized
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Healthcare will also be transformed by technology advances moving towards personalized, patient-centered care
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What are some of the implications for business?
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Forget about controlling the messagefocus on transparency in your communications instead
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Make ‘social’ part of the corporate DNAhaving a Twitter or Facebook account is just the very beginning…
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Explore new marketing tactics around mobile technologymobile will be one of the ‘waves of the future’ you cannot afford to miss out on
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Push customization to the limittechnology can make this a reality now
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Enable collaborationefficient communication will become one of the critical keys to corporate success
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Invest in data management and strategic listening tools they are now more important than ever
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Consider game technology to engage your audience…and we’re not necessarily talking about Zynga or Second Life here…
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Re-think your security strategystandard procedures will no longer be sufficient
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Capitalize on the knowledge and intelligence of the organization by transforming it into a thought leadership position for your firm
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Thank You
The Thought Net helps build corporate brand via comprehensive 360 thought leadership programs that leverage new industry trends.
Our Services include:
Content Development: Research – Interactive Pulse Reports & White Papers, Global B2B & B2C Executive Survey Panel in different Industries, Content Portals and Business Simulation Games
Audience Engagement Model: Using Social Media Distribution Channels and Traditional Marketing to Engage Target Audiences and Distribute Content
Program Success Indicators: Various ROI Measurement on Thought Leadership Programs, e.g. Social Media KPI Dashboards Related to Target Audience Engagement with Content and Lead Management Tracking
Thought Leadership Forums and Events: Private and Multi-Sponsored Thought Leadership Topic Meetings and Events.
For more information on how The Thought Net can help you develop a global thought leadership marketing position, please contact us at:
The Thought Net, LLCPhone: 415.425.7124
Web: www.thethoughtnet.com
Contact:Natalie L. Wood – President, email: [email protected]
Stephen Debruyn – Managing Partner, email: [email protected]