Trends in m-commerce and its applications
“Will mobile television be a success?”
Dwain Chang & Mandy Chin
Content
• Introduction
• Conducted research
• Trends and applications
• Mobile television
• Conclusion
Introduction
• What are the trends and new applications in mobile-commerce?
• Will mobile television be a success?
Conducted Research
• Literature study
• Company visits
• Analyze results
• Documentation
M-Commerce
• “Mobile commerce is a form of e-commerce that specifically focuses on commerce by the use of mobile devices.” (simple definition)
• “The use of transaction services over a mobile connection which ultimately leads to value exchange “(Electronic Commerce Platform Nederland)
• “The ability to conduct commerce, using a mobile device e.g. a mobile phone ( or cell phone), a PDA, a smartphone while on the move, and other emerging mobile equipment, like dashtop mobile devices.” (Wikipedia)
M-Commerce
• “Mobile commerce is a form of e-commerce that specifically focuses on commerce by the use of mobile devices.” (simple definition)
• “The use of transaction services over a mobile connection which ultimately leads to value exchange “(Electronic Commerce Platform Nederland)
• “The ability to conduct commerce, using a mobile device e.g. a mobile phone ( or cell phone), a PDA, a smartphone while on the move, and other emerging mobile equipment, like dashtop mobile devices.” (Wikipedia)
M-Commerce
• “Mobile commerce is a form of e-commerce that specifically focuses on commerce by the use of mobile devices.” (simple definition)
• “The use of transaction services over a mobile connection which ultimately leads to value exchange “(Electronic Commerce Platform Nederland)
• “The ability to conduct commerce, using a mobile device e.g. a mobile phone (or cell phone), a PDA, a smartphone while on the move, and other emerging mobile equipment, like dashtop mobile devices.” (Wikipedia)
Trends and Applications
• HTML recoding
• 3G broadband
• 3D barcodes
• Mobile payments
• Location based services
• Mobile television
Trends and Applications
• HTML recoding
• 3G broadband
• 3D barcodes
• Mobile payments
• Location based services
• Mobile television
(source: presentation Vodafone Ireland)
Trends and Applications
• HTML recoding
• 3G broadband
• 3D barcodes
• Mobile payments
• Location based services
• Mobile television
(source: presentation Vodafone Ireland)
Trends and Applications
• HTML recoding
• 3G broadband
• 3D barcodes
• Mobile payments
• Location based services
• Mobile television
(source: presentation http://microsoft.blognewschannel.com/archives/2006/10/)
Trends and Applications
• HTML recoding
• 3G broadband
• 3D barcodes
• Mobile payments
• Location based services
• Mobile television
(source: presentation www.mobeen.nl
Trends and Applications
• HTML recoding
• 3G broadband
• 3D barcodes
• Mobile payments
• Location based services
• Mobile television
Trends and Applications
• HTML recoding
• 3G broadband
• 3D barcodes
• Mobile payments
• Location based services
• Mobile television
Mobile television
• Now: Watching downloaded clips on mobile phone
• Desired: “real television like environment”
Challenges: • Technological constraints• Small screens• License/ subscription fee• Distraction from environment
Acceptance:• If no other alternative• Innovation seekers
Conclusion
Our expectations:
The way mobile internet is developing now, all applications will be internet based.
Findings: this is not the case!
Examples:
3D barcodes/ location-based services
Mobile television: We have our doubts.
Mobile phone companies have to innovate in order to make mobile television attractive to the consumer.
VRiSBI International Research Project
Innovation and ICT - Comparing Ireland with The Netherlands
Please visit http://studiereis2007.vrisbi.nl for the complete paper of this presentation.
Other papers and presentations are also available.
