Download - Trends in healthcare, pharma and agency
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Long term care (still) breaking system
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Treatment decision making is proliferating
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Continuing need for personalised experience
Differentiate beyond the drug
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Health system value shift
PRODUCT EFFICACY
Treatment outcome
REAL WORLD IMPACT
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differentiation challenge
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Product mix transition
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Commercial focus shifting
Company Product Brand (functional /emotional benefit to physician)
Patient need
Patient experience
Community of health
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Commercial model’s merging Product companies are becoming service companies
are becoming product companies are becoming
service companies are becoming product companies
are becoming service companies are becoming
product companies are becoming service companies
are becoming product companies are becoming
service companies are becoming product companies
are becoming service companies are becoming
product companies are becoming service companies
are becoming product companies are becoming
service companies are becoming product companies
are becoming service companies are becoming
product companies are becoming service companies
are becoming product companies are becoming
service companies are becoming product companies
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Continued efficiency drive
• MARGIN PROTECTION • DECREASED COMMERCIAL INVESTMENT • PROCESS PRIORITISATION• CENTRALISATION• COMMAND AND CONTROL
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Outsourcing increasing
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conceptual shift continues (slowly)
Share of mind Share of burden
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Growth is in non-traditional services
Process component HG Department Competitive sector Insight gathering Planning, UX, Medical Market research
Ethnography
Issue identification Account management, Planning, UX Strategic Consultancy Strategic planning consultanciesInnovation consultancies
Innovation UX, Technology, Art direction, Design, Account management, planning Product designInnovation consultancies Digital agencies
Ideation Creative, UX, Design, Account management Product designInnovation consultancies
Interrogation Planning, Prototype testing teams (Argentina, Brazil, UK, Germany, Spain), Account management
Market research companiesProduct designInnovation consultancies
Iteration Planning, Prototype testing teams (Argentina, Brazil, UK, Germany, Spain), Account management, Creative, UX, Design, Account management
Market research companiesProduct designInnovation consultancies
Implementation Art directors, Project management, Copywriters, channel planners, medical writers, Technologists, Front/back end developers, print team.
Healthcare communications agenciesDigital agencies Off shore design teams
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Network agencies are homogenizing
We’re a creative
agency who do strategy
We’re a strategic agency who do creative
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The disconnection between our audiences will drive innovation
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Digital continues to grow up
• Getting strategic • Drive for investment before decision• Seeing a shift to Social CRM shift• mobile is driving channel planning• Wearable driving product and SAS tech development• Growth of natural user interfaces• Clients becoming Increasingly platform agnostic• Small pharma nimble adopters of new tech
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Agencies will share risk with service R&D
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Clients are increasingly long tale consumers
CLIENT A CLIENT B
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Change is inevitable