REWARDING CONSUMERS EVERYWHERE FOR REUSABLES!
TRAX ACTIONS
TRAX, LLC | Founder: Jared Brick | [email protected] | 415-845-7632
Prepared for:
1
Challenges
S INGLE USE -D ISPOSABLES (SUDs)
RETA IL CONSUMER WASTE
FAIL
2
Rewards for Reusables
25B Single-Use Disposable (SUD) cups + bags saved by paying users 25¢ per utilization
of reusables, during their retail experience!
25¢=25 Billion
Calculation: 500 SUDs cups + bags used per person, per year (US) x 25 million members
3
Users + TraX = Revenues
Eco-Conscious LOHAS Shoppers
Reward Deal Seekers
Quantified-Self Social Trackers
ECO-IMPACT + DONATIONS
ACTION TRACKING
INCENTIVES + GAMING
Small Retail$30-100 monthly
LARGE RETAIL$5-10K monthly
Eco-Product Ads$1k per run
+
+
User Demographics Business RevenuesMobile functions
4
Mobile SolutionRESUSABLES GEO-TRACKING
TAPS = BEHAVIOR CHANGE
iOS DESIGN, THEN ANDROID
FOURSQUARE RETAIL API DATA
The first mobile platform experience to self-track your reusable actions, 4SQ location reminders, with 25¢ rewards + donation options.
iOS
4SQ
APIs
Social
Gaming
Data
5
Marketing + Touch Points
Grocery
Cafes
Pharmacy
Convenience
Retail
Use TraX everywhere during the retail experience... yes, even there!
TraX Guerilla Marketing
Social Impact Data + CSR
Retail Partnerships
Eco-Product Sponsors
Dev + User Aqst + Staff = Costs
6
Collaboration > Competition
ECOAPP
REWARDS
IN-STORERETAIL
REWARDS
RETAIL SOCIAL
CHECK-INs
EcoBonusRecyclebank
Daily Feats
StarbucksWhole Foods
Target
ShopKickFacebookFoursquare
In-Store Actions Uniformity Eco-Impacts
7
Team ComponentsECO-
ENTREPRENEUR+ MOBILEADVISORS
REUSABLESPRODUCT
PARTNERSHIPS+ SPONSORS
Jared Brick, MBAFounder + Director
B2C Client
Services
MBA inSustainable
Mngt.
ProductMngt.
Integration
Digital + TechnicalEducator
BEHAVIORCHANGEEXPERT
ADVISOR Seed Investors +Talent Recruitment
Mobile DevelopmentFirm Contracted
Current Rewards Partnership API
8
Growth Strategy
App Users
20k
300k
5M
20M
42M
5
20
50
100
200
2013 2014 2015 2016 2017
Large Retail Clients
Beta AppLaunch Android
Partner+ Ad
Growth
RetailStore
Impacts
MarketLeader
toEXIT$50
k
$14M
9
Sustainability Benefits
Behavior Change
Eco-Impact Tracking
Acknowledgement
Operational Savings
Social Engagement
User Data Metrics EPR CSR GRI
-SUD -Inventory
4SQTWFB
Cloud Host Mobile Carbon Reduction Offsets B. Corp
SUDs = Single Use Disposables EPR = Extended Producer Resposibility B. Corp = Benefit Corporation
10
REWARDING CONSUMERS EVERYWHERE FOR REUSABLES
www.traxactions.com | @TraXactions
[email protected] | 415-845-7632 | TRAX, LLC
$50kto createbeta app
$50kinvestedto date!
TRAXACTIONS
Thank you:
11
