Download - Travel2.0
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Travel 2.0
What your business must know about the internet
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This is not
An emarketing presentation
Geek or 1337
A Cooking class
You will learn
Emergent trends online
Applied to the travel industry
Where to focus your energy
Easy ways to kick-start your online
strategy.
NB Concepts
The Long Tail
User Generated Content
Wisdom of crowds
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Learning from spaghetti sauce
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The Long Tail
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How is this important?
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What is Web2.0?
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What is Web2.0?
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Please… Less…
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Web 2.0 – Travel 2.0
• The Long Tail• Wisdom of crowds• Wiki’s• Mashups• Blogging (And podcasting)• Tagging and folksonomies• User Generated Content
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Why should you listen?
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$114Billion
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53%
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73%
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65%
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57%
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Emergent trends
• Online research• Tailored markets• Custom trips• Information Brokers
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Do they find you?
If they don’t find you, they find your competitor
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How does this happen?
• Online conversation• Social Media
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Oh So Web 1.0
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Let’s go Web 2.0
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Remember
• It’s about the conversation• You must be there• You must participate
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Web 2.0 – Travel 2.0
• The Long Tail• Wisdom of crowds• Wiki’s• Mashups• Blogging (And podcasting)• Tagging and folksonomies• User Generated Content
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Web 2.0 – Travel 2.0
• The Long Tail• Wisdom of crowds• Wiki’s• Mashups• Blogging (And podcasting)• Tagging and folksonomies• User Generated Content
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Web 2.0 – Travel 2.0
• The Long Tail• Wisdom of crowds• Wiki’s• Mashups• Blogging (And podcasting)• Tagging and folksonomies• User Generated Content
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Web 2.0 – Travel 2.0
• The Long Tail• Wisdom of crowds• Wiki’s• Mashups• Blogging (And podcasting)• Tagging and folksonomies• User Generated Content
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Blogging
Blogs• Diary/Editorial Style• Trackbacks/
Comments• Syndication• Dynamic
Websites• Corporate/PR writing• Discussion Forums• Linking/SEO• Static
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Web 2.0 – Travel 2.0
• The Long Tail• Wisdom of crowds• Wiki’s• Mashups• Blogging (And podcasting)• Tagging and folksonomies• User Generated Content
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Mashups
Moving from:Web1.0 -> Web2.0
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Where does all this fit in?
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Implications
• You don’t control your brand.• Interactions online• Opinions matter more• Getting lost in the long tail• What is your online strategy?
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What you can do now
• Spend more time on the internet• Join the conversation• Use social media• Do some SEO (where do you rank?)• Analytics with your clients• Don’t build your own Myspace – yet• Build your community
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Web2.0 Travel Tools
• Wikitravel.org• Gadling.com• Geekytraveller.com• Virtualtourist.com• Go2sa.co.za
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Keep in touch!Uno de Waal
This presentation available:www.unodewaal.com