Download - Traditional Penang Biscuits
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ANALYSES OF BUSINESSES ON TWO DIFFERENT SETTINGS
Group Members: Kimberley Ee Sze Ann, Chia Sue Yi, Cheong Siew Ying, Yap Kar Juen, Cheah Teck Wei Chua Chang Yeong.
Research topic: Traditional Penang Biscuits
Module: Effective Public Communication (FCOM0102)
Session: September 2013
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CHOSEN BUSINESSES AND THEIR SETTINGSTong Hoe Seng Wah Thai
Shop type: Small stall Large shop
Location: Lebuh Kimberley, Georgetown, PenangJalan Gottlieb, Georgetown, Penang
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Tong Hoe Seng Wah Thai
Background
• 60 year old business.• Started in 1954.• Has existed since before
World War II.• Family-owned, passed down
from father to daughter.• Current owner has run the
business for 30 years now.
• 40 year old business.• Started in 1977.• 32 years of established
experience and reputation.• Employs dozens of workers .
Limwahthai.com, 2014
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Tong Hoe Seng
Competitors
• Other stalls selling similar products.
• Many of such stalls exist e.g. Soon Seng.
• These similar stalls are all located very close together.
Pin Kuan Enterprise
Tong Hoe Seng
Soon Seng
Lebuh Kimberley
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Wah Thai
Competitors
• Other stalls selling similar products.
• Small stalls e.g. Tong Hoe Seng and Soon Seng which may sell for cheaper prices and are more easily accessible (located at tourist areas).
• Other large companies selling similar products in Georgetown.
Ggmu.blogspot.com, 2009
Ghee Hiang
Him Heang
1926heritagehotel.com, 2014
Wah Thai
Limwahthai.com, 2014
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Price Comparison
Wah Thai Tong Hoe Seng
PriceQuality
RM4.6 per box of 16 pcs
RM7.60 per box of 16 pcs
Pay for Quality
Pay for Quantity
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Tong Hoe Seng Wah Thai
Obstacles/Challenges
• Many competitors exist in the form of other stalls selling similar products.
• Different stalls may be able to offer cheaper prices.
• Different stalls sell larger ranges of products and therefore can attract more customers.
• Many competitors exist in the form of other stalls selling similar products.
• Smaller stalls offer cheaper prices due to cheaper packaging.
• Smaller stalls know their customers on a personal level therefore having the advantage of customer loyalty.
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Tong Hoe Seng Wah Thai
Nature of Business
• Small local business.• Main products are home
made traditional biscuits.• Family-owned business.
• Large business.• Main products are traditional
biscuits but also offers a large range of other local food products.
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Tong Hoe Seng Wah Thai
Strategies Used
• Produce original homemade traditional biscuits.
• Maintain customer loyalty.• Sell near tourist areas.
• Large business.• Main products are traditional
biscuits but also offers a large range of other local food products.
Popular food street located close to many hotels
Packeted Bah Kut Teh is another popular Wah Thai Product
Kevin & Profile, 2009Gourmet Garden, 2014
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POPULARITY
• Ordinary biscuit shop• Attract customers among
neighborhood with enthusiasm
Tong Hoe Seng Wah Thai
• High popularity• Advertising through
newspaper and magazine • Winner of FOODSION's
Magazine Award• Famous Tourist Place
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SERVICES
• Owner runs the business by self
• Enthusiasm and grateful• Customers feel warm while
interact with the owner
Tong Hoe Seng Wah Thai
• Business executed by dozens of employees
• High efficiency and systematic
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THE END!!!
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REFERENCES 1926heritagehotel.com. (2014). Him heang – famous for their tambun biscuits | 1926 heritage hotel penang
malaysia. [online] Retrieved from: http://www.1926heritagehotel.com/him-heang-famous-for-their-tambun-biscuits/ [Accessed: 11 Jan 2014].
Dodol-mochi.blogspot.com. (2009). Dodol & mochi | where east meets west ...: "my sweet malaysia": tambun biscuits or tau sar beng 淡汶豆沙餅. [online] Retrieved from: http://dodol-mochi.blogspot.com/2009/08/my-sweet-malaysia-tambun-biscuits-or.html [Accessed: 11 Jan 2014].
Facebook. (2014). Lim wah thai local food products. [online] Retrieved from: https://www.facebook.com/pages/Lim-Wah-Thai-Local-Food-Products/296988758761 [Accessed: 11 Jan 2014].
Ggmu.blogspot.com. (2009). Get a life!: ghee hiang,penang. [online] Retrieved from: http://ggmu.blogspot.com/2009/03/ghee-hiangpenang.html [Accessed: 11 Jan 2014].
Gourmet Garden. (2014). Gourmet garden. [online] Retrieved from: http://www.gourmetgarden.com.my [Accessed: 11 Jan 2014].
II, A. (2014). Going to penang? bring back some tambun biscuits!. [online] Retrieved from: http://www.visitpenang.gov.my/portal3/where-to-eat/where-to-eat/1511-going-to-penang-bring-back-some-tambun-biscuits.html [Accessed: 11 Jan 2014].
Kevin, C. & Profile, V. (2009). The podanys | welcome to our world: bak kut teh night!. [online] Retrieved from: http://thepodanys.blogspot.com/2009/02/bak-kut-teh-night.html [Accessed: 11 Jan 2014].
Limwahthai.com. (2014). Welcome to lim wah thai local food marketing sdn bhd. [online] Retrieved from: http://www.limwahthai.com/aboutus.asp [Accessed: 11 Jan 2014].
Penangstreetfood.com. (2014). Battle of the biscuit: ghee hiang v him heang | penang street food | penang delicacies. [online] Retrieved from: http://penangstreetfood.com/2010/12/battle-of-the-biscuit/ [Accessed: 11 Jan 2014].
Penang-traveltips.com. (2014). Kimberley street (lebuh kimberley), george town, pulau pinang. [online] Retrieved from: http://www.penang-traveltips.com/kimberley-street.htm [Accessed: 11 Jan 2014].