Download - TouchSpin Gaming Investor Deck
WHAT WE DO
We Create Category-Defining Social Casino Games
Innovative Multiplayer Game Mechanics
Competition/Tournament Driven Engagement
Data Driven Validation, Testing and Development
Ongoing features releases based on audience testing
TOUCHSPIN GAMING AG• Fully registered Swiss AG, founded Q1 2014
• Corporate office located in canton Zurich
• Relatively low corporate taxes, 20% pre-tax
• Pro-business regime, same year write off on major expenses, etc.
• No capital gains taxes, ideal for exits
• Great place to live and work, quiet, mountains, lakes, chocolate!
BUSINESS MODELGame Revenues derived mainly from F2P IAP
F2P provide more than 60% of mobile rev and 90% of app downloads
In-Game Economy Optimized to Monetize
Coin and Premium Purchases to stay in the game
PowerUps and Premiums add fun and burn coins
Ongoing Features and Levels releases extend engagement
RECENT KPIsThe fine tuning to date has been without any CRM activity
Avg. targeted Facebook installation - $2.30
40% of downloads are - Organic
More than 25% of players - Invite Friends
One Day Retention – 38%
Seven Day Retention – 22.5%
Fourteen Day Retention – 11.5%
Thirty Day Retention – 6.5%
Player to Payer Conversion – 1%
TARGET KPIs Avg. targeted Facebook mobile installation - $2.00
50% of downloads - Organic
More than 33% of players - Invite Friends
One Day Retention – 50%
Seven Day Retention – 30 %
Fourteen Day Retention – 20 %
Thirty Day Retention – 12 %
Player to Payer Conversion – 2-3%
ACHIEVING THE TARGETSWHAT WE ARE DOING NOW TO ACHIEVE OUR TARGETS:
Completely re-engineered in game economy to increase risk/loss and maximize monetization – launch 25/09
Created new on demand levels and purchase mechanism
Hired full time CRM/Player Marketing Manager
Developed and fully integrated CRM tools and calculators
Upgraded Store items and Store shopping experience
Fine tuning the player flow top to bottom
Final stage planning advanced features and new games
HOW TO GROW Launch Facebook web app, acquire players at $0.25
instead of $2
Launch Tournaments and Private Tables features to enhance retention and payer conversion
Build new games, 3 already designed
Build full casino platform with new game launch schedule
Localize and market in LATAM and Asia
Enhance BI and analytics
Introducing Texas Reels
THE NEW WAY TO PLAY SLOTS
MUTIPLAYER EXCITEMENT
UNIQUE MULTIPLAYER IP, PLAY ON THE SAME REELS!
AVAILABLE TO PLAY NOW/
TEXASREELS.COM
THE TOUCHSPIN TECHFundamental IP• Patent Pending “Multiplayer Slot Machine
Gaming”
• Extendable multiplayer platform
• New games can be rapidly developed and deployed
Extensive Team Experience
Creative DevelopmentGame Design
Data Mgmnt EconomicsAnalytics
Acquisition Optimization Marketing
THE PEOPLETHE FOUNDERS AND ADVISORS
Sherman Sall, CEO and FounderOnline gaming entrepreneur since 1998Spiral Solutions, online casino operator and Spin3, mobile casino games developer
Naftali Merari, FounderSerial game inventor, created TouchSpin mechanic
Alex Ousach, investor and advisorSerial game developer, offshore “slot factory” provider to Playtika, Caesars, Bwin, 888
Gigi Levy, investor and advisorFormer CEO 888 Gaming Founding investor Playtika, Pacific Interactive and more
THE PEOPLE
Supported by a team of experts!
Ziv Baram, Data Science & Business Intelligence8 years, Spiral Solutions marketing and BI
Mark Sinosich, Game Design & Economics10 years slot game math and design Aristocrat
Gheorghe Mates, R&D/DevelopmentBetfair and Vodafone
Alex Albul, Development and Process ManagementPlaytika, Win.com, Caesars social
SOCIAL CASINO OPPORUNITY Earned over $590M in Q1 and $650M in Q2
Projected to generate more than $3B 2015
Growth coming from mobile, which is still underpenetrated by social casino
Get it right on mobile to grow new players and new markets
Provide the social mobile “glue” to engage players on mobile devices
TouchSpin IP will perform in many gaming environments
SOCIAL CASINO MATURING
Social Casino looking more like “The Casino” business = large and profitable
Major brands have moved to retention to grow profits
New game content drives player lifetime value
Acquisitions fuel growth for market leaders
GROWING OUR BASE Distribute thru App Store, Google Play, Amazon,
1-3% of players are payers
Non Paying players provide liquidity and virality = organic growth
Targeted customer acquisition and optimization by demo and affinity
Acquisition and optimization by channel
Globalization – language versions and per country marketing
Promoting Prize-based Tournaments, a major attraction
GROWING OUR BASE
Around the clock optimization
Every two week new release optimizes apps stores, increases app ratings, pushes organic
User experience, conversion and monetization optimization per device, per release
All monetization elements server-based
Analytics and Release Schedules
Predictive Analytics to minimize churn
Event-driven Player Targeting and Messaging
CRM system and support website
Iterative development process enhances LTV
Player promotions and in game messaging
New Game Releases for cross sell
New Levels, Quests, Tournaments
Robust data analytics and old fashioned retention
KEEPING OUR BASE
Q3 2012 Original IP Conceived
Q1 2013 Multiplayer Proof Of Concept
Q2 2013 $250K Angel Investment
Q3 2013 MVP Texas Reels in Development
Q1 2014 Raised $400K in small seed round, $3M Valuation
Q2 2014 Release Version Into Production
Q3 2014 Texas Reels Pilot Release – data driven testing program
Q3 2014 Slot Development team in Ukraine activated
COMPANY MILESTONES
Q3 2014 Texas Reels Android to be added to pilot testing
Q4 2014 Complete Seed Round, additional $1M of which $350K is raised
Q4 2014 Pilot Release Testing New Slot Game and Tournaments
Q4 2014 Soft Launch Texas Reels
Q1 2015 Soft Launch New Slot
Q2 2015 Complete A Round Investment
Q2 2015 Full scale marketing/Continue features and news levels
PRODUCT ROADMAP
LONG TERM PLANSOur unique IP provides growth and exit potential
• Rapid development and deployment of additional games
• Diversify portfolio of TouchSpin Casino social games
• License and develop slot machine system for casino floor
$1,000,000 Seed Round:
Build Up Staff (acquisition and player marketing, CRM, game producer, analyst)
Pilot Marketing + User Acquisition + Soft Launch Games Research & Development
Product (new slot games, tournament engine, jackpots) Revenue (reach monetization targets) Analytics (further develop platform and team)
Expand to other platforms, such as Facebook/web, Amazon
FINANCING STRATEGY
FINANCIAL PROJECTIONS
Key Drivers: New games releases Avg spend per MAU $2 User plays 3 months
across platform
(Shown in Millions)
BE A PART OF THE GAME
CONTACT INFORMATION
Sherman SallFounder/CEO
TouchSpin Gaming [email protected]
+41 (0)78 810 07 90 Zurich, CH