TOP SOCIAL MEDIA MARKETING SITES FOR SMALL
BUSINESS OWNERS
WHAT IS TRENDING AS WE ENTER THE HALF WAY POINT OF 2015 AND HELP TO FIND WHO TO USE.
WHO TO USE?WITH SOCIAL MEDIA THERE ARE SO MANY OPTIONS. HOW DOES A COMPANY KNOW WHICH ONES TO GO WITH. HERE IS AN EXAMPLE OF HOW WE LOOKED AT A CLIENT:
WE WORK WITH A PEDIATRIC DENTIST IN SALT LAKE CITY. SO THERE ARE KIDS, YOU CAN’T MARKET TO THEM BUT THEIR PARENTS. WHICH PARENT WE THOUGHT? WE LOOKED AT THE CULTURE IN UTAH, WHO BRINGS THE MAJORITY OF KIDS TO DR APPOINTMENTS? MOM DO. THE PERCENTAGE OF STAY AT HOME MOMS IN UTAH IS STAGGERING. SO THEN WE LOOKED AT WHAT HOBBIES FOR UTAH MOMS ARE POPULAR. SCRAPBOOKING DEFINITELY TOPS THE LIST. WE THEN ASKED WHICH SITES HELP WITH THAT. IT WAS A NO BRAINER FACEBOOK AND PINTEREST. WE HAVE BEEN RIGHT. FACEBOOK AND PINTEREST TRAFFIC AND REFERRALS ARE A COMPANY HIGH UTILIZING THESE 2 SOCIAL SITES.
FACEBOOKNOT JUST FOR PAGES AND UPDATES:
MAJOR PLAYER FOR VIDEOS AND SURPASSING YOUTUBE IN VIDEO
PLAYS
TWITTERNOW WITH ADVERTISING:
A MICRO-BLOGGING SOCIAL MEDIA SITE THAT HAS BEEN AROUND SINCE 2004, TWITTER HAS AN
ESTIMATED 300 MILLION USERS WORLD-WIDE. IT HAS BEEN DESCRIBED AS SMS OF THE INTERNET,
BECAUSE POSTS ARE SHORT, SWEET AND TO-THE-POINT.
TWITTER IS A TIDAL WAVE OF INFORMATION. POSTS COME IN AT 140 CHARACTERS OR LESS AND CAN BE
ORGANIZED VIA HASHTAGS (#).
TWITTER DIFFERS FROM FACEBOOK IN THAT USERS ‘FOLLOW’ EACH OTHER. IF SOMEONE FOLLOWS YOU,
YOU CAN FOLLOW THEM BACK. THEREFORE IT IS EASIER TO GAIN A FOLLOWING, BUT THE FOLLOWERS ARE NOT AS TARGETED AS THEY ARE ON FACEBOOK.
YOUTUBEYOUTUBE IS A VIDEO SHARING
SOCIAL MEDIA SITE THAT IS OWNED BY GOOGLE. THERE ARE MORE
THAN 48 HOURS OF NEW VIDEO UPLOADED TO THE SITE EVERY
MINUTE. WOW! AS A SMALL BUSINESS OWNER, USING VIDEO IN
YOUR ONLINE MARKETING STRATEGY – AND THE BACK-END KEY WORDS
OF YOUR YOUTUBE VIDEO - IS JUST AS IMPORTANT AS YOUR OTHER
ONLINE STRATEGIES.
GOOGLE+
GOOGLE IS A POWER HOUSE, OVER 1 BILLION UNIQUE VISITORS PER MONTH.
GOOGLE PLUS WAS INTRODUCED IN JUNE 2011 FOR PERSONAL USE
AND IN NOVEMBER 2011 TO COMPANIES. SOME OF THE FEATURES OF GOOGLE+
INCLUDE: CIRCLES, HANGOUTS, MESSENGER, INSTANT UPLOAD, HASHTAGS AND MORE. THESE
PRODUCTS ARE DEFINITELY DESIGNED WITH THE USER IN
MIND.
PINTERESTIF YOUR PRODUCTS ARE VISUALLY
APPEALING, THEN THIS SOCIAL MEDIA SITE IS FOR YOU THE MISSION IS TO CONNECT
EVERYONE IN THE WORLD THROUGH SHARED TASTE AND THE THINGS THEY
FIND INTERESTING.
USERS FIND AND CREATE THEME-BASED BOARDS, POPULATING THESE ‘BOARDS’ WITH A “PIN IT” BUTTON. PINS MAY BE
DIVIDED INTO PICTURES, VIDEOS, DISCUSSIONS, AND GIFTS.
USERS MAY FOLLOW ANYONE OR ANY BRAND, USERS CAN ALSO ‘RE-PIN’ YOUR
PINNED ITEMS.
LINKEDINFOUNDED IN 2002 AND LAUNCHED IN 2003,
LINKEDIN IS THE PREMIER B2B SOCIAL NETWORKING SITE. LI GETS 2 NEW MEMBERS EVERY SECOND, PUTTING IT AT 135 MILLION
ACTIVE USERS IN MORE THAN 200 COUNTRIES.
TRADITIONALLY VIEWED AS THE SPOT TO PUT YOUR RESUME AND SEARCH FOR A JOB, LINKEDIN HAS GROWN INTO A ROBUST
NETWORKING SITE. FROM JOB LISTINGS TO INTEREST GROUPS (THERE ARE MORE THAN 900K GROUPS) THERE ARE GREAT BENEFITS
TO KEEPING YOUR PROFILE UP-TO-DATE. LOOK AT IT LIKE A BUSINESS AFTER HOURS
EVENT…. LINKEDIN IS NOW A MAJOR PLAYER IN BUSINESS MARKETING
MAKE SURE YOUR WEBSITE HAS THE FOLLOW SOCIAL MEDIA LINKS
• HERE IS A WEBSITE UTILIZING BOTH SOCIAL MEDIA LINKS AND POSTING LINKS.
WHITE RAPIDS MARKETING, SEO, WEB DESIGN, AND SOCIAL MEDIA
SALT LAKE CITY UTAH MAIN OFFICE
IDAHO OFFICES : CALDWELL, BOISE, AND
GARDEN CITY
CONTACT INFORMATION
877-314-0004
801-438-9335
WWW.WHITERAPIDSSEO.COM