Comparison of Top 5 South
African Banks
on Facebook April
2016
Top 5 Local SA Airlines
• We looked at the top 5 Banks on Facebook in South Africa for April 2016.
• Read on to find out how brands like ABSA and Capitec Bank performed.
Highlights
• With a growth rate of 4.05%, Capitec Bank enjoyed the highest Fan Growth Rate amongst the 5 brands analysed
• ABSA had the highest PTA score at 4.81%, marginally beating Nedbank with a score of 4.68%
• Among the brands analysed, Nedbank came out on top with the highest average engagement score.
• ABSA made the most posts in April achieving 4 of the top 6 recorded but only managed the third best overall engagement score.
• FNB's Facebook Page saw the highest number of Fan posts (989) and FNB also received the highest percentage of Positive Sentiment (29.00%) as well as the swiftest response time throughout April
Generate Your Own Social Media Report
This report was generated entirely by the Unmetric Reporting Engine.It took minutes to create.
Create Your Free Social Media Report
Now
FNB had the largest fan base of 780,422 while Capitec showed the highest fan growth of 4.05%.
200,000K 250,000K 300,000K 350,000K 400,000K 450,000K 500,000K0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
1.2%
1.4%
1.6% FNB Nedbank Standard Bank - South Africa Capitec Absa
Number of Fans
Gro
wth
%Fans
Nedbank Absa Capitec Standard Bank - South Africa
FNB0%
10%20%30%40%50%60%70%80%90%
100%
Countries < 2% Other Countries South Africa Countries < 2% Other CountriesSouth Africa Countries < 2% Other Countries South Africa Countries < 2%
Fans - Geography
Absa had the highest PTAT of 4.81% as a percentage of its average number of Fans during this time period.
200,000K 250,000K 300,000K 350,000K 400,000K 450,000K 500,000K0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%FNB Nedbank Standard Bank - South Africa Capitec Absa
Average Number of Fans
Peop
le t
alki
ng a
bout
(as
% o
f Fa
ns)
Conversations
Absa published the greatest number of posts (65). Nedbank had the highest average engagement, with a score of 555.
FNB
Nedbank
Standard Bank - South Africa
Capitec
Absa
0 100 200 300 400 500 600
0 10 20 30 40 50 60 70
posts dummy eng dummy
Engagement Score
Number of Posts
Engagement - Posts
Absa received the most number of Likes (45,643), Capitec got the most number of Comments (2,145) and Capitec had the most number of Shares (784).
FNB
Nedbank
Standard Bank - South Africa
Capitec
Absa
0K 5,000K 10,000K 15,000K 20,000K 25,000K 30,000K 35,000K 40,000K 45,000K 50,000K
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand PostsAbsa
20-APR-16, WED 7:14AM
The #ClaimYourCash crew is setting off on a road trip around South Africa. Which are the best towns ..
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARES
SENTIMENT
1,000 14,251 127 45 Positive
Nedbank
12-APR-16, TUE 3:39AM
Travel, invest and make secure payments happen globally with Nedbank Forex solutions. Speak to us to ..
NO IMAGE
Absa
15-APR-16, FRI 5:00AM
What’s yours is yours. And we’d like to keep it that way. Scammers are out to get your money, and th ..
NO IMAGE
ENGMT.
LIKES COMMENTS SHARES
SENTIMENT
1,000 9,562 228 132 Uncategorized
ENGMT.
LIKES COMMENTS
SHARES
SENTIMENT
998 5,912 595 298 Uncategorized
Most Engaging Brand PostsAbsa
29-APR-16, FRI 5:00AM
What’s yours is yours. Phishing tries to steal that. Those weird SMS’es you get claiming you’re the ..
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARES
SENTIMENT
982 5,785 133 132 Negative
Absa
21-APR-16, THU 11:56AM
MegaU Youth Account. No monthly fee. #LiveFree. T&Cs Apply
NO IMAGE
Nedbank
05-APR-16, TUE 8:46AM
Nedbank’s Foreign Currency account allows you to diversify your portfolio and protect your investmen ..
NO IMAGE
ENGMT.
LIKES COMMENTS SHARES
SENTIMENT
981 7,312 48 8 Uncategorized
ENGMT.
LIKES COMMENTS
SHARES
SENTIMENT
979 4,337 101 41 Neutral
FNB's Facebook Page saw the highest number of Fan posts (989).
FNB
Nedbank
Standard Bank - South Africa
Capitec
Absa
0 200 400 600 800 1000 1200Number of Fan Posts
Fan Posts
FNB received the highest percentage of Positive Sentiment (29.00%).
FNB
Nedbank
Standard Bank - South Africa
Capitec
Absa
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Negative Neutral Positive
Sentiment Analysis
Nedbank responded to the highest percentage of Fan posts (86.70%).
400 500 600 700 800 900 10000.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%FNB Nedbank Standard Bank - South Africa Capitec Absa
Average Response Time (mins)
% o
f Fa
n Po
sts
Bran
d Re
spon
ded
toBrand Responses
Standard Bank - South Africa published the most with 60 posts, among the brands being analysed.
29%
32%
9%
11%
19%
Absa Standard Bank - South Africa FNB Capitec Nedbank
Share Of Voice – Volume of Posts
Absa received the largest volume of Likes (45,643), among the brands being analysed.
50%
1%
10%
8%
31%
Absa Standard Bank - South Africa FNB Capitec Nedbank
Share Of Voice – Likes
Capitec received the largest volume of Comments (2,145), among the brands being analysed.
24%
10%
12%34%
20%
Absa Standard Bank - South Africa FNB Capitec Nedbank
Share Of Voice – Comments
Capitec received the largest volume of Shares (784), among the brands being analysed.
31%
3%14%
32%
21%
Absa Standard Bank - South Africa FNB Capitec Nedbank
Share Of Voice – Shares
Thanks For Reading!
To Generate your own free report like this for your own brands, head over to Unmetric now
Create Your Free Social Media Report
Now
Thanks!
For a detailed analysis on any of the brands included in this report
Please contact us at