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INMOBI INSIGHTS
THE STATE OF MOBILE A
DOWNLOADS Q3, 201NOVEMBER 2014
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Table of Contents
01 REGIONAL BREAKDOWN 06 CATEGORY HEAVY WEIGHTS
02 TOP 10 NATIONS 07 CATEGORY COSTS
03APP CRAZY NATIONS 08GAMING LEADERBOARD
04COST OF APP INSTALLS 09 CATEGORY LEADERS BY COU
05 COST BY OS 10 POPULAR TIME FOR DOWNLO
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ABOUT THE RESEARCH
Which nations download the most apps? Where is Gaming mostpopular? When do users prefer to download apps? The InMobi Insigseries on The State of Mobile pp Downloads answers these questio
and many more.
METHODOLOGY
This research is based on data from Q3, 2014 : 1stJuly - 30thSep, 201InMobi network. Only data with all standard !elds completed were inc
analysis across the world.
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Cost per install (CPI)
What it costs an advertiser to get an app installed by a user on h
device. All cost data in this presentation is indexed to the GlobalInMobi Network.
If an imaginary country Kryptons CPI = $0.53, andGlobal CPI = $2.1, then
Country CPI
Global CPIountry CPI Index = --------------------- X 100
$0.53
$2.1rypton CPI Index = ------------- X 100 = 25
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DEVICE
32% INCREIn Mobile App Downloads fro
13%
32%
Q1 - Q2 Growth Q2 - Q3 Growt
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4%4%
Q3 share of
downloads
Q2 share of
downloads
2%2%
57%
20%18%
20%22%
North America
Europe
Middle Ea
Latin AmericaAfrica
LEGEND
Regional Brea
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Top 10 nBy share of app
Emerging nations are leadingthe Q-on-Q growth
Q3 share Q2 share% change over Q2
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App crazy nPer capita app
* Number of Apps Downloaded Per 100 Users on the InMobi Network
!"#
!"%
!"& !"&!"' %"(
%")
%"# %"# %"
1.21.4
1.11.3 1.2
2.1
1.6
2.5
2.7
Global Turkey Russia USA India Taiwan France South Korea Philippines Ma
Q3 Per Capita app downloads
Q2 Per Capita app downloads
Global Per Capita App Download increasedby 40% primarily led by emerging markets
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Cost of app i
0
50
100
150
200
250
0% 2% 4% 6% 8% 10% 12% 14% 16%
CPIINDEX
SHARE OF GLOBAL APP DOWNLOADS
China
U
India
Indonesia
Philippines
Russia
Malaysia
Turkey
Dominant App Nations
Emerging App Nations
France
South Korea
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0
50
100
150
200
250
300
Global USA China India Indonesia South Korea Russia France Philippines M
CPIINDEX
Country CPI Index
Android CPI Index
iOS CPI Index
App downloads on iOS areexpensive than on A
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40%
1%
61%
26%
9%
67%
58%
Category heavy wShare of downloads by ap
1%
3%
4%
5%
7%
11%
6
0% 10% 20% 30% 40% 50% 60% 7
Travel
Business
Technology
eCommerce
Arts & Entertainment
Communication
Game
Growth in gaming apprimarily being led bymarkets China, SpaIndonesia, India
Q-o-Q Growth
SHAREOF GLOBAL APP DOWNLOADS
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CategoryCost of app downloads across ap
As Gaming app developemerging markets, costdownloads are rising pr
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Gaming LeaderCost of gaming su
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Category LeLeading desti-nations by a
18%
15%
10%
China USA Indonesia
18%
12%
8%
USA Indonesia India
89%
USA
Games Communication Arts & E
China was the hotbed for gaming
app downloads
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0:00 2:00 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00
TIME OF THE DAY
Popular time for dow
App Developers should aim to reach theirusers in the evening when app downloadsand conversions are comparatively higher
USA
China
India
Indonesia
South Korea
Average
* All downloads are presented at local time zones
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Global landShare of app down
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Global landCPI i
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THANK YOU
FOLLOW US ON:
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REACH US AT:
www.inmobi.com/insig
FOLLOW US ON:
twitter @InMobi
facebook.com/InMobi
linkedin.com/company
REACH US AT:
www.inmobi.com/insig