Tomato & Health Tomato & Health Commission Update: Commission Update:
Sacramento 2010Sacramento 2010
By Gwen Young
Aims for Tomatoes & Health Commission:
1. Collate health benefits / promotional activities relevant to Tomato Products
2. Disseminate credible research & Information
Principles to Receive WPTC Endorsement:
1. Part of healthy diet / lifestyle
2. Must be scientifically credible
Tomato & Health Commission:Tomato & Health Commission:
Lycopene ADI
Tomato & Health Topics
Health Claims
LYCOCARD Update
Tomato Product Wellness
Council
Commission Commission Presentation:Presentation:
Background: Jan 08, EFSA Position papers set ADI* value to 0.5 mg/kg for Lycopene, basis JECFA papers, 2006.
WPTC: Public confusion could limit tomato product consumption, June 2008.
June 09: JECFA withdrew ADI for all forms lycopene, it follows EFSA will do the same.
*ADI = Acceptable Daily Intake
Lycopene ADILycopene ADI
WPTC letter to EFSA commission re-stating request to withdraw lycopene ADI.
EFSA released study results showing:1. Increased exposure amounts of
Lycopene for all age groups. 2. ADI may be reached with foods
naturally containing lycopene.3. ADI may be exceeded with lycopene
fortified foods, especially children.
Jan 2010:Lycopene Jan 2010:Lycopene ADIADI
Salt – Food companies are responding to consumers. Brands and restaurants promoting salt reductions in US, UK, Canada, Australia…and beyond.
Is Regulation in the future?
Tomato Products: Tomato Products: HealthHealth
Tomato Products: Tomato Products: HealthHealth
BPA – safe or not?Safe on record at current usage levels: FDA , EFSA, WHO, Health Canada, Japanese National Inst. of Adv. Industrial Science & Tech.
NIH research ($30mil USD) underway to assess human safety.
FDA conducting Safety Assessment
In the Interim: FDA suggests steps to reduce human exposure: infants and efforts to replace BPA or minimize BPA levels in canned food linings. http://www.fda.gov
Tomato and Health Meeting: 1 Feb 2010Primary and Secondary Tomato Processors and Tomato Growers
Topics included:
Collaboration on Tomatoes and Health
Research, Promotion, and Nutrition
LYCOCARD IP
Tomato Product Wellness Council
Australian UpdateAustralian Update
Tomato & Health Tomato & Health CookbookCookbook
Italian Family Cook
Book
Delicious & Nutritious
Kids & Cooking Novices
Tomato Product
Recipeshttp://www.atavolatogether.com andhttp://www.Amazon.com
Tomato & Processing Tomato & Processing BookBookJournalist A. Allen combines reportage, archival research, and innumerable anecdotes in a lively narrative that, through the lens of today’s global market, tells a Tomato story that will resonate from the greenhouse to the dinner table.Arthur Allen, a former Associated Press foreign correspondent, has written for The New York Times Magazine, The New Republic, The Washington Post, The Atlantic Monthly.$26.00: www.counterpointpress.com
Available Amazon.com , Mar 2010
EFSA: Claims relevant to Lycopene / Tomatoes not evaluated 1 Oct 2009 session. End of July 2010 is planned next session.
USDA: No Relevant Claim Activity, numerous new programs on Health / Food Education and outreach tools
Health ClaimsHealth Claims
LYCOCARD UpdateLYCOCARD Update
Industrial Platform - Oct 2009: Expand Communications and link Research & Industry
AMITOM invitations to join: Nov /Dec
To date: 7 Companies joined in Europe
Open for World Wide Membership
Possible Link with Grain Industries
4 Year Research & IP meeting: June-
Estoril
Research Update
Clinical Study: Inflammation response: Overweight /Obese
Clinical Study: LDL Oxidation response for Healthy Weight
Study 3: Coronary Biomarkers – 28K women’s cohort
Presented 2009: EB, ADA, FAV Health, LYCOCARD Symposia, Tomato Day
Experimental Biology: April 2010
Research Update
Literature Review Book 450 studies Tomatoes & Health
Additional copies or non-members:$50 per book
Basis for 2010 promotion plan
CLFP Booth 725A
www.tomatowellness.com
Communications 2010
Updated Web Site: www.tomatowellness.com
Media: National Heart Month, Eating Well Spring Issue, Shape Up for Summer, Healthy BBQ, Fall Slower Cooker, Affordability, TV
FaceBook pages (Professional / Consumer)
Voice of the Industry: Nutrition Policy / Position Papers
Global Collaborations such as LYCOCARD IP
Market Research – Target 2011 Program
Conclusions
1. Growing number of Consumers know that Tomatoes are part of a Healthy diet.
2. Need to understand Consumer purchase decisions to optimize influence.
3. Coordinating Efforts Globally is Key with Economic Pressures
4. Government Influence Desired
Thank You!Thank You!
By Gwen Young: WPTC Feb 2010