Download - Titan Distribution Channel
![Page 1: Titan Distribution Channel](https://reader036.vdocuments.site/reader036/viewer/2022081413/54686220b4af9fe7768b46df/html5/thumbnails/1.jpg)
Company
LOGO Distribution Channel of Watches
By,Durga Kheria (B09008)Prahlad Agarwal (B09014)Sriram Santosh Bal (B09025)Twinkle Jaithalia (B09027)
![Page 2: Titan Distribution Channel](https://reader036.vdocuments.site/reader036/viewer/2022081413/54686220b4af9fe7768b46df/html5/thumbnails/2.jpg)
Company name
Outline
Take Away
Comparison with TIMEX
Functions
Flowchart
Snapshot – Titan Watches
![Page 3: Titan Distribution Channel](https://reader036.vdocuments.site/reader036/viewer/2022081413/54686220b4af9fe7768b46df/html5/thumbnails/3.jpg)
Company name
Snapshot
Founded: 1987
Headquarters: Hosur, India
Founder: Xerxes Desai
Slogan: Be More
Brand Ambassador: Aamir Khan
Employees: 3000
PArent: Tata Group
![Page 4: Titan Distribution Channel](https://reader036.vdocuments.site/reader036/viewer/2022081413/54686220b4af9fe7768b46df/html5/thumbnails/4.jpg)
Company name
Physical Flow
Manufacturer
Clearing & Forwarding Agent
World of
TITAN
TimeZone
Re-distributors
Retailers
Multi-Brand Outlet
s
![Page 5: Titan Distribution Channel](https://reader036.vdocuments.site/reader036/viewer/2022081413/54686220b4af9fe7768b46df/html5/thumbnails/5.jpg)
Company name
Functions …(1)
1. ManufacturersManufacturing watchesSupply to Clearing & Forwarding Agents
2. CFAsReceive goods from the manufacturerWarehouseSupply stock to various outletsFixed remuneration from TITANAll other costs to be reimbursed by TITAN
![Page 6: Titan Distribution Channel](https://reader036.vdocuments.site/reader036/viewer/2022081413/54686220b4af9fe7768b46df/html5/thumbnails/6.jpg)
Company name
Functions …(2)
3. WOTsOnline Ordering system on 3 basis
Ready-to-deliver stockIn-transit stockWishlist stock
Every cost to be met by the WOT ownerAfter sales service costs (personnel, spares, space)InfrastructureOthers
Receives a fixed % margin on aggregate sales
“Nothing comes for free at TITAN”-Sujit Saha (a proud WOT owner)
![Page 7: Titan Distribution Channel](https://reader036.vdocuments.site/reader036/viewer/2022081413/54686220b4af9fe7768b46df/html5/thumbnails/7.jpg)
Company name
Functions …(3)
4. DistributorsLink between CFA and Retailer, where CFAs
cannot supplyCompany appointed
5. RetailersLast Mile
![Page 8: Titan Distribution Channel](https://reader036.vdocuments.site/reader036/viewer/2022081413/54686220b4af9fe7768b46df/html5/thumbnails/8.jpg)
Company name
Timex Watches
Manufacturer
CFAs
Independent distributors
Multi-brand outlets Retailers TIMEFAC
TORY
![Page 9: Titan Distribution Channel](https://reader036.vdocuments.site/reader036/viewer/2022081413/54686220b4af9fe7768b46df/html5/thumbnails/9.jpg)
Company name
Take Away
A. TITAN should not move away from outright sale to consignment based sale to dealers
WHY: Outright sale forces the retailers to push the product on consumers
B. Timex should provide better incentives to dealers
WHY: TITAN is the market leader and dictates terms to dealers
![Page 10: Titan Distribution Channel](https://reader036.vdocuments.site/reader036/viewer/2022081413/54686220b4af9fe7768b46df/html5/thumbnails/10.jpg)
Company
LOGO