Download - Tips & Toes Nail Studio - Case Study
ABOUT THE BRAND• Established in 1961, the Shingar Group has over the last 48
years been at the cutting edge of the cosmetics Industry in India.
• Tips & Toes has established itself as a brand leader in the traditional cosmetic segment.
• Tips & Toes has its presence in many countries worldwide. One of the main reasons as to why the products are so famous even outside of in India are because the company develops country specific shades and formulations that are in accordance to customer preferences.
• With the strong base in India and its growing popularity in other regions, Shingar Group now aims to spread globally in the world of cosmetics.
To introducean interactive
application
Selection of Nail Color
according to skin tones
Drive awareness
of Nail Enamel Colors
IncreaseFan
Engagement& Interaction
THE OBJECTIVE
1 2 3 4
TWO FOLD APPROACH to achieve the objectives
THE STRATEGY
Tackle the objectives using a creative strategy
Create Top of Mind RecallUse visuals to attract fans & followers
THE EXECUTIONThe Pre-like page was formed in order to generate awareness about the Nail
Studiovia Facebook
Promotional posts were update on the page in order to promote the Nail App further.
on FacebookPossible organic fans were reached on Facebook,
which made the app go viralThe Nail Studio App is an interactive app built in
order to generate higher engagement on the page.
THE EXECUTION
Users can select a skin tone in accordance to their preference. (5 different skin tones) on
APPLICATION MECHANISM
There are around 43 Nail Enamel Shades the user can try out.
THE EXECUTION
NEW ORGANIC FANS 400
TOTAL VISITS ON THE TAB APP 500+
AVG. REACHED OUT TO 15,000
TOTAL VISITS ON THE PAGE 300 +
TOTAL VISITS VIA BITLY LINKS 100
THE RESULT
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