Download - Tips to make a Good Impression
Tipsto
Making a Good
Impression
Business Image is
Important
In business, image is crucial to success and as a business owner, everything from the way you greet clients to your style of dress reflects directly on your company.
If this seems unfair, consider for a moment how closely people identify themselves with life’s smallest details.
What about the way we dress? The quality of our branding?
And, the way we decorate our office?
Take a Moment to Assess Yourself
AndAnalyze Your
Image
Do you dress according to the standards of your industry?
Are your clothes professional?
Is your hair neat?
What about your car?
Are you in a field where you’re likely to be judged by what you drive?
An real estate agent wouldn’t want to take ferry clients around in a dirty bike with torn seats and a broken exhaust!
But a landscape artist could drive it to a work site and nobody would bat an eye.
Make Sure Your
Marketing Materials
Reflect Your Image
When you assess yourself, take a look at your marketing materials as well.
In fact, you should put marketing materials on the front lines of your image-building efforts because they often serve as your prospects’ first introduction to you.
Obviously you want to use high-quality paper, but have you considered using gold or silver embossing on your letterhead or business cards?
Treat everything you do as gold, and your clients will, too.
Project Your
Professional Image
Of course, there’s no substitute for true professionalism.
Treat the following suggestions as a code of behavior.
Have someone proof read every piece of written material before it leaves your office.
This means correspondence, proposals and marketing pieces.
Always be pleasant and helpful when answering the phone.
People like to do business with happy, positive people.
Position Yourself for
Success
Give referrals when you can’t handle a job. People will respect your honesty and consideration.
Offer a high quality of service and/or product.
Do the job you promised and don’t let your customer down.
Never disparage the competition. It doesn’t look good and it could backfire.
When a client or colleague runs into a snag, assist them.
Heroes are not forgotten.
