Download - Tips for affiliate marketing
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Tips for affiliate marketing
In this file, you can ref free useful materials about tips for affiliate marketing and other materials for tips
for affiliate marketing such as affiliate programs, affiliate tips…
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I. Affiliate marketing guides
Affiliate marketing is a type of performance-based marketing where an affiliate is rewarded , by a
business for each new customer attracted by their marketing efforts (usually with a pre -agreed
percentage of each sale). The ASA and CAP often see the same issues cropping up with marketing in this
medium, so we’ve put together a list of the top 3 things that marketers should do to avoid breaching the
Advertising Codes.
1) Make clear that your content is an ad.
This may sound obvious but numerous marketers have fallen foul of the ASA by blurring the line,
intentionally or not, between independent editorial content written about a product and advertising
copy making efficacy claims. The CAP Code requires that “Marketing communications must be obviously
identifiable as such” so, if you’re in any doubt as to whether peop le will consider your affiliate piece to
be editorial or marketing, it would be advisable to head it with “Advertisement feature” or similar to
make the commercial intent of the piece clear.
2) Ensure editorial control over your affiliates’ content.
Many brands make the mistake of believing that because their affiliate has written the advertising
content relating to their product, and are promoting it themselves, the brand is not responsible for that
content or promotion. The ASA take a different view: given the brand is actively inciting the affiliate
marketer to promote their products or services, benefit from each sale made by the affiliate, and are
paying the marketer on the basis of sales, both the brand and the marketer are held responsible for the
advertising. In light of this it is wise for brands to set certain rules with regards content generated for
their products. For example, making unsubstantiated efficacy claims for a product is as problematic
when done by an affiliate as it is when done by the brand itself, and as such the brand should take steps
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to curtail such problematic advertising being created by affiliate marketers – potentially by directing
affiliates as to what they can say regarding the brand’s product.
3) Ensure the significant conditions of promotions are communicated.
As in all mediums all significant terms and conditions likely to affect a consumers’ understanding of a
promotion must be communicated to them clearly and in good time. In traditional paid for advertising
an exclusion exists for ads, such as banners, that are particularly limited by space or time. In these
instances the significant terms and conditions for a promotion can be communicated on a landing page
a maximum of one click away from the initial promotional copy. The ASA would likely apply the same
rule to affiliate ads that were significantly limited by space; but the brand should ensure that the link to
the product or service that the affiliate is providing links directly to the terms and conditions of the
promotion in order to avoid the promotion being problematic. It’s also worth bearing in mind that the
one click rule applies only to mediums extremely limited by space or time. If an affiliate marketer is
using content in a medium where space is not at a premium to promote a sales promotion significant
terms and conditions will need to be included on the same page as the promotional content.
II. Affiliate marketingstrategies
Affiliate marketing is a low-cost
way for merchants to build
awareness and showcase their
products and services. The model
is simple; it works as a
commission-based referral
system. A partner or affiliate
markets a merchant's products
for a "piece of the pie."
Affiliate marketing experts often make an income that can tally over five figures
per month, however only 1 to 5% of thousands of marketers achieve this level.
When an affiliate reaches this elite level they are often referred to as a "super"
affiliate.
How does one become a super affiliate? Can anyone do it? Super affiliates have
common tactics that they embrace and put into place. Anyone can become a
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super affiliate, but it will not come without blood, sweat, and a hefty time
commitment. The typical super affiliate possesses the following traits:
Persistence
Patience
Thirst for Knowledge
These three traits combined with the following strategy gives you the formula for
the makings of a "super" affiliate.
1. Find a Unique Niche
The mistake that many affiliate marketing hopefuls have in common is that they
try to offer everything under the sun rather than focusing on a specific niche
market. Do not scatter your efforts, focus on your niche, promote it, and sell it
well.
2. Search Engine Marketing
Once you've built your affiliate storehouse you will need to promote it. Many
affiliates use pay-per-click engines. I suggest that you learn how to achieve organic
search results or hire a search engine marketing company. This will save you from
spending all your profits on pay-per-click engines. Only use pay-per-click engines
if you know what you are doing, otherwise all your profits may end in the hands of
Google Adwords or Overture.
3. Know Your Product, Know Your Audience
Create a resource. By taking the time to learn about the products and/or services
that you are offering you can create information that builds your credibility. That
credibility builds trust. If your viewers do not have trust in you more than likely
they will not purchase from your storehouse. If you want more information on the
psychological process that an online buyer goes through I suggest that you read
my article on the Five Levels of Internet Marketing and the Sales Process. This will
help you in creating a web site that converts well, which in return will increase
your cash flow.
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4. Don't Put All Your Eggs in One Basket
Promote products from different merchants. This way if you have a problem with
receiving payment from a merchant, or their products do not convert well the
effects on your business will be minimal. Watch out for exclusivity agreements;
remember this is your business. Protect yourself and diversify so that you do not
feel the famine effect if something goes wrong. There is absolutely nothing wrong
with promoting niche products from different merchants.
5. Seek Knowledge and Embrace Change
If you are familiar with Internet marketing at all you know that what worked three
months ago may not work today. Stay on top of the trends. Seek knowledge, start
by learning something new about affiliate marketing daily. For example remember
those marketing tools called "banner" that use to drive sales at an astronomical
rate a few years ago? Well those banners developed a term called "banner
blindness." That means most online viewers will not click on banners even if they
do pertain to what they are looking for. To be a "super" affiliate you must always
spend time reading, learning, and embracing the changes in Internet marketing.
6. Don't Give Up
It's hard to do, and most of the time those dabbling in affiliate marketing give up
way too soon. Monitor your statistics, watch to see what is working and what is
not. Make changes when necessary. Do one thing daily to promote your storehouse
and be patient. Before you know it you will start getting payments.
Remember that it will not happen overnight. Encompass and develop the
persistence, patience, and knowledge. Then follow the tactics I've mentioned
above and you are on your way to becoming a "super" affiliate.