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TIPS AND TRICKS FOR SMALL BUSINESSES TO GROW
MANCHESTER-ESSEX ROTARY CLUB, APRIL 15, 2020
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Why is social media important to your business?
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SIMPLE MARKETING FUNNEL
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THE SOCIAL MEDIA TRENDS THAT WILL SHAPE HOWWE WORK IN 2020
• https://spark.adobe.com/2020-social-media-trends/
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DIYSOCIAL
MARKETING STACK
• Website- WordPress
• Social media business accounts/pages- FB, IG, LI, TW
• Content Creation- Canva, Hemingway
• Editorial Calendar- Trello or excel
• Social media management- Hootsuite
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CONTENT CREATION- SIMPLE TEMPLATES FOR POSTS, VIDEOS,
LOGOS, ETC.
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CREATE, PREVIEW, SCHEDULE, & POST ACROSS ALL SOCIAL ACCOUNTS
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EDITORIAL CALENDAR
• plan posts or articles• sort out your ideas• keep you on track
by allowing you to set daily and weekly goals
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PLAN YOUR SOCIAL POSTS AND GET STUFF DONE