Download - Tim Hayden - Marketo's 2014 Austin Roadshow
…and, we’ve been siAng on our tails, typing, for just about 200 years.
We’ve been upright and walking [mobile] for more than 4 million years…
Tablets = “Lean Back”
• Primary: Apps • News/Media • Long Form Content
• Shopping: M-‐Commerce • Games • U2lity: Home & Business
Smartphones = EVERYWHERE
• Primary: Tex2ng • Social • Search/Inquiry
• Shopping: Deals/Payments • Games • U2lity: Life & Play
Social is Mobile
SOURCES: ere.net, Mashable, TechCrunch, comScore, Pew, others.
70% 80% 30% 30% 35%
35% 45% 100% 100%
Mobile is BUSY
the Desktop Hour
email web social other
the Mobile Hour email
web
social
text
app
call
The Mobile Moment
Content Data
Social Search
Web Email
Offline Broadcast
The “Click” -‐ Origina2on
AMribtuNon Measurement/Analysis
CRM
POS
Search Mgmt
Social Content
Analy2cs
Media Networks
Reports/ Views/Dashboard
Content Command Center
Responsive/Reac2ve Content
DATA
Your Website M
obile
Adaptive • You have a
“desktop” and a “mobile” website.
Mob
ile
Responsive • A website that
conforms to the device on which it is viewed.
Mob
ile
Reactive • Responsive,
with content that is personalized and relevant based on location, time, day and user details.
Offline is the New Online
Consider indoor/outdoor, direct mail….with mobile calls-‐to-‐acNon. Think “Line of Sight”
The Mobile Moment
Content Data
Social Search
Web Email
Offline Broadcast
The “Click” -‐ Origina2on
AMribtuNon Measurement/Analysis
CRM
POS
Search Mgmt
Social Content
Analy2cs
Media Networks
Reports/ Views/Dashboard
Content Command Center
Responsive/Reac2ve Content
DATA
Thank You, Marketo! E: [email protected] T: @TheTimHayden W: tthstrategy.com