THE WHO? WHAT?
WHEN? WHERE?
& WHY? OF
SOCIAL MEDIA:
A CEO’S GUIDE
PRESENTED BY ANTHONY JULIANO
JULY 27, 2011
WHO?
WHAT?
WHEN?
WHERE?
WHY?
WHO?
CEO
INTERNAL
LEAD**USUALLY
MARKETING
HR/LEGAL
INTERNAL TEAM AND/OR EXTERNAL VENDOR
RELIABILITY/
GOOD JUDGMENT/
A GOOD
TRACK RECORD
COMMUNICATION
SKILL
WHAT?
WHEN?
NOW**AND EVERY DAY
WHERE?
THERE ARE
THOUSANDS OF OPTIONS
“JUST DO ONE THING. AND THEN DO
IT REALLY WELL. ONCE YOU HAVE
MASTERED THIS, THEN—AND ONLY
THEN—THINK ABOUT DOING A
SECOND SOCIAL-MARKETING
PROGRAM. ”
BRIAN SHEEHAN, “THE ONLY
'RULE' FOR SOCIAL MEDIA YOU
NEED TO KNOW: START SMALL”
WHY?
THE WHO? WHAT? WHEN? WHERE? & WHY?
OF SOCIAL MEDIA: A CEO’S GUIDE
YOU NEED TO LEAD, ASSEMBLE A GREAT TEAM,
THEN GET OUT OF THE WAY
UNDERSTANDING SOCIAL MEDIA ISN’T COMPLICATED,
BUT MAKING IT WORK ISN’T EASY
YOU CAN’T DO IT ALL, BUT YOU NEED TO DO SOMETHING
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