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The Localization of Online Storytelling
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Tweet Your Question
If you have a question during the session, Tweet @LOHASForum followed by the question
http://www.modernstorytellers.com/lohas/
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who make the world aWe tell the stories of pioneers
better place
Modern Storytellers
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Mobile, Social, Local Convergence
Foursquare, Facebook, Google, Mobile Web
Seeding Movements
Getting Practical
Agenda
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refers to applications which allow users to The term geolocation
publish their location
Geolocation and social media
Making Location Relevant Online
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And the best part...
No one knows exactly where this phenomenon is headed
= tons of opportunity!
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MobileChanging the way we interact
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285 million+ cellphones in the U.S. (309+ million people in U.S.)
Smartphone adoption grew 60% from 2009 - 2010
76% of the U.S. uses mobile web
Mobile web grew 110% in the U.S. last year
Mobile - Consumer
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If you are online - Google knows!
1 in 5 searches are locally related
Google/Search - attempt to make more relevantby knowing location
More interactive/less reactive
Mobile - Search
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Local advertising
Smarter/targeted spending of advertising dollars
Reaching prospective customers while they are “nearby”
Creating dialogue with customers
Mobile - Business
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Foursquare (And others)A geo-social game with real storytelling results
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User-generated tips on the locations
Intense competition for (mayorship, places, etc.)
Opportunity to create specials and compete with surrounding businesses
Users’ lifestreams provide interest for other users
Foursquare - Consumer
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1.6 million+ users and growing
Real-time data - location updates
Data analysis tools
Staff tools to interact directly with Foursquare fans
Foursquare - Business
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FourSquare - Business
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FourSquare - Business
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Claim your business
Be part of the game - host contest, giveaways, etc.
Create specials for fans - free demos, tours
Give special treatment to “Mayor” or reward number of check-ins
Create an event incentive - even if it is not your event
Foursquare - First Steps
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Google - Business
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Google - Business
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Google - Business
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Oh by the way Facebook & Twitterare also recognizing this new local, mobile frontier
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Experimenting with location-based check-in features
Facebook geo-targeted advertising
Geo-targeted messaging (NAVY SOP)
Location on status updates (World Cup)
Twitter Places associating names with locations
Facebook and Twitter
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Seeding Local Movements
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RelevancyAuthenticity
Value
It’s still about the story
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Building Social Movements
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Be authentic, relevant & valuable
Be passionate - content is still king
Be yourself - relax
Be brave - experiment, create
Be responsive - measure, monitor
Guidelines
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Mobile games - start checking in and seeing how others are using it
Add location to your tweets
Consider privacy and your comfortable level with location based applications
Start by using the tools
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Geo tools will start to integrate data or others will do it for them!
Privacy issues will continue to be an area of concern
We will see increase personalization - maybe with some backlash!
Experience creation and experimentation will be the norm!
What’s Next?
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BuildingSocial
Movements
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And if you still have doubtsJust look at this!
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Hold on I need to check in
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