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Page 1: The Soft Stuff is the Hard Stuff

The Soft Stuff is the Hard Stuff

Roger Lawrence@Rog42

Page 2: The Soft Stuff is the Hard Stuff

“Shall we play a

game?”

Page 3: The Soft Stuff is the Hard Stuff

“There are only two industries that refer to their customers as ‘users’.”Passion Excellence

$

Page 4: The Soft Stuff is the Hard Stuff

Page 5: The Soft Stuff is the Hard Stuff

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Discover

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Master

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Influence

Page 10: The Soft Stuff is the Hard Stuff

Discover. Master. Influence.

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