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The Social Handshake era. Identify your customers in social media and drive sales
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Most Brands still shout on Social Media
They don’t have a clue if any of their Fans are customers
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Brands need to transform to Social Businesses.
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LISTEN… to the Insights
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STRATEGY : You can’t make the journey without planning it
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A case study to watch:
Friso Mexico Success Story (Facebook for Business)
Rocking the cradle
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One global campaign, 5 strategic pillars
A great creative concept
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The best concept does not remind us of anything else
but from the moment we see it, we don’t forget it
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Functional & Emotional messaging
Required to map your content!
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Storytelling keeps the relation… alive
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When creativity has a meaning, it helps your story roll
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The Social Handshake
Create activations that make people introduce themselves to the brand
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The Social Handshake
Collect data and create your own targeting platform
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Advertise: complete the circle
Social Ads and Retargeting. Don’t let your customers go away
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Stay in Sync with TV.
The next big thing is the correlation between TV and Social media
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Loyalty programs : Help relationships last longer
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Ambassadors :
Let the consumers speak for you
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Technology: use beacons. Initiate communication with a handshake
Beacons
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Optimize Ads/Programmatic buying :
Use tools like Kuhcoon to increase conversions up to 20%
BaaS is a Partner of Kuhcoon
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f: /baas.gr
t: @baas_gr Thank you