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SUPPLEMENTARYDIET
THE SUPPLEMENTARY DIET
A dietary supplement is a preparation intended to supplement the diet and provide nutrients that may be missing or may not
be consumed in sufficient quantities in a person’s diet.
A DIETARY SUPPLEMENT LABEL
GENERAL INFORMATIONSUPPLEMENTARY FACTS PANEL
OTHER INGREDENTS
PEST
ANALYSIS
PEST
ANALYSISPEST ANALYSIS
PEST+L ANALYSIS
PEST ANALYSIS
POLITICAL
The current government is headed by Prime Minister Yingluck Shinawatra of the Pheu Thai Party
POLICY:1. Physical Health2. Mental Health3. Intellectual Health
INTELLECUTAL HEALTH COVERAGE:-Allows Thai citizens to be covered & insured-Supports R&D investment of both public and private- Focuses on bringing Thai ways up to international brand
ECONOMIC
Since Thailand’s economic crisis in 1997, many industries were in downturn,
companies were bankrupt. However, it had
a positive impact on supplementary drug
industry which had a market growth at 5 to 10%.
SOCIAL
RISING TREND OF CONSUMING SUPPLEMENTARY DIET PRODUCTS IN THAILAND
More aware of physical appearance
18 to 30 years old are the most influential ages
Trend of “LIGHT SKIN & SLIM SHAPE”
Based on THAI HEALTH PROMOTION FOUNDATION, Thai female aged from 18-64 yrs old
spend on whitening products exceeded 58%
KOREAN TREND
TECHNOLOGY• Laser method of whitening
skin gaining popularity• Technology extracts natural
ingredients • New finding of ingredients that
helps to whiten the skin naturally
• Rise of internet, blog and social media users
LEGAL
ADVERTISING:1. Not false, over
exaggerate, or
misleading
2. As state in the
claim on label
3. If state more than
claim, evidences,
must be presented
to FDA for further
consideration.
LEGAL
REGULATION FOR APPROVED ADVERTISING:1. No hidden message
2. Approval of advertisement is last long for 5 years
3. Must be the same submitted ads.
4. Present approval license number in the media
5. Any requirements in the general ads. Laws.
LEGAL PRINCIPALS IN ADVERTISING OF
FOOD-RELATED PRODUCT:1. Name – clearly stated
2. Image – presented based on law
3. Message – “New”, “Organic/Natural”,
“Safe”, “Worldwide”
4. Warning – “Read the Label before
Consumption”
5. Special Labeling – “High calcium, Low fat, for health,
and for specific group of people”
6. Limitation – comparing message
- no medical or personal health look alike
LEGAL
Have to display or state clearly in written or verbal forms that said “This product cannot prevent or
cure a disease”
“BETTER HEALTH, BETTER LIFE”
VISTRA
50%
40%
10%
Market share value is 18 Billion Baht ( year 2010 )
Supplementary and Vitamins
Foods and Drinks
Kids diets
Source from: Marketeer
MARKET SHARE OF DIETARY SUPPLEMENTARY PRODUCTS
VISTRA“BETTER HEALTH, BETTER LIFE”
“VISTRA is a research company that working on research and development for
new nutrition diet foods and supplementary products.”
OBJECTIVES:• To research and develop healthy product• To be the learning center providing information
about healthy living and beauty life• To be the training center providing training for
beauty and health instructor• To be the motivation for those who concern to live
healthily
VISTRA“BETTER HEALTH, BETTER LIFE”
PRODUCT
THANK YOU