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As an SAP OEM partner, you can embed SAP
solutions and platforms directly into your
applications. For your end customers, its the
very best of both worlds:unparalleled SAP
functionality backed by your deep industryknowledge and expertise. Embedding our
market-leading software also frees up your
development and engineering teams to
concentrate on their core strengths.
Of course, the benets ow in both directions. We have an enormous stake in our OEM partners.
Their market expertise helps push our products to ever-greater heights of innovation. Thats
why we created the SAP PartnerEdge program. The programs goal is to accelerate our part-
ners time to market and ensure an ecient and successful integration of SAP solutions. And
it includes a collection of world-class tools and resources to assist our OEM partners from a
technical, marketing, and sales perspective.
In short, SAP PartnerEdge is our way of demonstrating SAPs commitment to our OEM partners.
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SOFTWARE ENTITLEMENTS
A variety of resources for software development, testing, and licensing are available to our
OEM partners:
Software development kits (SDKs)
Internal-use software licenses for testing, development, and support
End-customer demo licenses
Product documentation and guides
Production software licenses
SUPPORT AND MAINTENANCE
Our two support levels include access to global support, unlimited use of the SAP Service
Marketplace extranet and SAP knowledge base, and technical support:
Essentials support 8:00 a.m. to 6:00 p.m. local time, Monday through Friday, plus self-
service and user-based resources and routing to Level 1 support
Premier support 8:00 a.m. to 6:00 p.m. local time, Monday through Friday, plus self-service
and user-based resources and direct routing to Level 2 support and senior engineers, with the
option to purchase 24x7 immediate coverage for priority-one incidents
END-CUSTOMER TRAINING RESOURCES
A variety of tools help ensure the best possible user experience with your SAP-enabled oering: Training and expert certicationfor OEM end users, including free interactive tutorials
Customizable end-customer training developmentthat goes beyond SAPs standard course
options
PARTNER ENGAGEMENT PROGRAMS
With SAP PartnerEdge, theres always ample opportunity for partners to interact with product
management and inuence SAPs innovation road maps:
OEM partner roundtable This quarterly, invitation-only roundtable is an online forum for
candid give-and-take with peers and product experts.
OEM partner advisory council Twice annually, members are invited to virtual events to
voice their opinions on integration points and product design.
Key Program Benets
Run Better
With solutions across ve market categories, OEM partners can work with a single vendor
for success and innovation in every facet of their application:
Database and technology
Analytics
Applications
Mobile
Cloud
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PARTNER ENABLEMENT
Three categories of role-based enablement tools equip you to engage with SAP and the SAP
PartnerEdge program more eectively.
Technical enablement Your teams have a unique skill set that will enable them to create new
innovations based on SAP embedded solutions and platforms. To help you get there, we oer a
variety of technical support resources including:
An OEM solutions consultantto address implementation concerns Solution and platform and road map presentationsfor the latest product briengs
Online and in-person developer trainingon developing, selling, implementing, and deploying
SAP solutions
Interactive enablement Webcastson OEM best practices, tips and tricks, and to connect
with product experts
SAP Community Networkaccess for your developers and solution managers to explore
white papers and technical documentation, access the SDK library, and collaborate with other
development experts
Marketing enablement We supply you with tools and resources to help market your solutions
more eectively and showcase the customer benets of your SAP partnership:
Brand guidelines and logosto leverage the strength of the SAP brand
SAP-endorsed partner press releasesbased on PR guidelines for SAP partners
Solution marketing resourcesincluding white papers, product information, demos, and
customer case studies
SAP events, partner conferences, and partner networkingto connect with fellow partners,
learn the latest best practices around SAP products, and inuence product road maps
SAP event sponsorship opportunitiesto reach customers and prospects
Marketing planning toolsto set your strategy and success metrics and plan marketing
tactics
Sales enablement To complement the available marketing resources, you can also take
advantage of a host of training programs and materials to give your team the edge it needs:
Role-based, results-oriented sales trainingfor presales engineers, solution consultants,
application support technicians, and sales executives Competitive intelligenceincluding battlecards, competitive briefs, analyst reports,
e-learning modules, and end-customer-facing materials
Demo licensesfor end-customer demonstrations (fees may apply)
OEM sales kitsto help you market and sell more eectively and reduce your go-to-market
costs and lead times
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CREATE ENHANCED OFFERINGS WITH MINIMAL INVESTMENT
SAP oers exible commercial terms to prospective partners whose solutions, when combined
with SAP software, can oer a greatly enhanced oering to a wide range of market segments.
The clear and obvious win for you as a selected partner is the ability to embed SAP solutions
and OEM platforms within your own solution. This way, you can create a new, enhanced oering
that can deliver increased value for your customers and expand your portfolio of products and
services in your markets.
Our program oers the following benets:
Exclusive pricing modelsthat oer substantial discounts
Flexible licensing optionsfor embedding, bundling, reselling, and hosting
Options for volume and nancial commitmentsto minimize the nancial obligation for your
organization
Educational resourcesincluding live or prerecorded sessions to learn how to optimize the
features and benets of SAP embedded solutions and OEM platforms
Strength of the SAP brandin your promotional materials
FOR MORE INFORMATION
To learn more about the SAP PartnerEdge program, its oerings for OEM partners, and about
embedded solutions and OEM platforms you can leverage, or to speak to an SAP representative,
go to www.sap.com/partners/oem.
Flexible Terms to Leverage SAP
Solutions and OEM Platforms
With SAP PartnerEdge, OEM partners gain access to
SAP software and technologies without having to invest
in developing these innovations on their own. The reduced
investment helps accelerate the payback periodand
improve proftability with scale.
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