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Growing the success of Irish food & horticulture
AIDAN COTTER
CHIEF EXECUTIVE
BORD BIA
28 JANUARY 2009
Growing the success of Irish food & horticulture
January 2014
The Russian Seafood Market and Ireland
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Growing the success of Irish food & horticulture
Contents
• Russian macroeconomic overview
• Russian economic and demographic information
• Irish exports and the Russian market
• Frozen fish and seafood value forecast and expenditure
per capita for Russia
• Irish seafood exports to Russia
• The Russian fish market: canned, frozen and chilled
• The Russian market: January to November 2013
• Irish opportunity
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Growing the success of Irish food & horticulture
Macroeconomic Information• Capital city: Moscow
• National currency: Rouble
• Total population (2013): 142.5m
• Area: 17,098,242 sq. km
• Population density: 8 people/sq. km
• President: Vladimir Putin
• Prime Minister: Dmitry Medvedev
• Ruling Party: United Russia Party
2009 2010 2011 2012 2013
GDP (nominal
USDbn)1,224.9 1,484.8 1,850.5 1,953.56 2,109.02
Real GDP growth -7.8% 4.0% 4.3% 3.6% 3.7%
Nominal GDP per
capita (USD)8,562.4 10,386.2 12,961.6 13,706.5 15,243.6
Unemployment rate 8.4% 7.5% 6.5% 6.0% 6.0%
Consumer price
inflation11.7% 6.9% 8.4% 5.1% 6.6%
Source: Statista
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Growing the success of Irish food & horticulture
Russian Economic and Demographic Information
Source: Bord Bia
Russia has fifteen cities with over one million inhabitants
Moscow has an official population of 12 million
In October 2013, unemployment in Russia rose to 5.5%, still making
Russia one of the industrialized nations with the lowest unemployment.
In November of 2013, Russia’s trade surplus increased 12.8% y-o-y
to $16.5 million, as exports surged after a fall the previous month
Russia's economic power is in its natural resources - oil and gas
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Growing the success of Irish food & horticulture
Irish Food and Drink exports to Russia Jan-Oct 2013
Source: Bord Bia
Prepared foods
Pigmeat
Fish and Seafood
Dairy products
Beverages
Beef
Sheepmeat
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Frozen fish and seafood value forecast for
Russia ($m)
6
Growing the success of Irish food & horticulture
335.8999939297.2000122
228.3000031
44.29999924
324.5284.2999878
219.6999969
42.70000076
050
100150200250300350400
Raw fish Coated Fish Raw seafood Other
fish/seafood
2014 2013
Source: Datamonitor
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7
Growing the success of Irish food & horticulture
Frozen fish and seafood expenditure per capita forecast ($)
2.52.200000048
1.700000048
0.300000012
2.4000000952.099999905
1.600000024
0.300000012
0
0.5
1
1.5
2
2.5
3
Raw fish Coated Fish Raw seafood Other
fish/seafood
2014 2013
Source: Datamonitor
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Growing the success of Irish food & horticulture
Irish Seafood Exports to Russia 2013 (€m)
Source: Bord Bia
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Growing the success of Irish food & horticulture
Canned Fish Market
By the end of 2014, the canned fish category will be worth
RUB36,176.6m ($1,455.6m) totalling181.6 million kg.
The canned fish/seafood market was led by tuna (27.2%)
followed by mackerel, other canned fish and salmon with
market shares of 25.8%, 25.1% and 21.8% respectively.
Source: Datamonitor Fish Market in Russia to 2014
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Growing the success of Irish food & horticulture
Frozen Fish Market
By the end of 2014, the frozen fish category will be worth
RUB22,507.7m ($905.6m) totalling 135 million kg.
The frozen fish market was led by raw fish (37.7%) followed
by coated fish, raw seafood, and other seafood with market
shares of 32.4%, 25% and 4.9% respectively.
Source: Datamonitor Fish Market in Russia to 2014
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Growing the success of Irish food & horticulture
Frozen Fish Market Value 2009-2014 (RUBm)
Source: Datamonitor Fish Market in Russia to 2014
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Growing the success of Irish food & horticulture
Chilled Fish Market
By the end of 2014, the chilled fish category will be worth
RUB44,567.8m ($1,793.3m), totalling 695.9 million kg.
The chilled fish market accounted for 40.5% of the market.
Raw seafood and fish accounted for 59.5%.
Ice-logistic is the market leader with a 29.8% share of the
market.
Source: Datamonitor Fish Market in Russia to 2014
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Growing the success of Irish food & horticulture
Chilled Fish Market Value 2009-2014 (RUBm)
Source: Datamonitor Fish Market in Russia to 2014
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Growing the success of Irish food & horticulture
The Russian market: January to November 2013
Importers by volume
• The four largest Russian importers by volume, importing each over
80,000 tonnes of fish January-July 2013 cover 13% of the fish market
•Total imports of known importers stood at 2,114,342.64 tonnes in January
to November 2013
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Growing the success of Irish food & horticulture
Imports by type of productMost popular imported fish by volume (tonnes):
• Pollock (THERAGRA CHALCOGRAMMA (573,112.24)
• Herrings (Clupea harengus, Clupea pallasii) (452,032.89)
• Mackerel (Scomber scombrus, Scomber australasicus, Scomber japonicus)
(118,334.85)
• Atlantic salmon (98,291.94)
other:
• Cold-water shrimps and prawns (Pandalus spp., Crangon crangon) (37,768.08)
• Hake (Merluccius spp., Urophycis spp.) (20,610.93)
• Oysters (457.13) and Clams, cockles and ark-shells (9.40)
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Growing the success of Irish food & horticulture
Imports by type of product and source countries
• Russia produced 1234441.45 tonnes of seafood for
domestic use in this period.
• Norway lead the importing countries in January to
November 2013, however, most of the countries
seafood exporters were recently subject to an import
ban.
• Norway imported 276,302.11 tonnes of seafood total,
including 96,170 tonnes of Atlantic salmon.
• Iceland, China, The Faroe Islands, Chile and Canada
were the next most sourced countries in this period
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Growing the success of Irish food & horticulture
Irish Fish in Russia, January to November 2013
In January to November 2013, Ireland exported 12763.62 of seafood,
including: (numbers in tonnes)
•Mackerel (Scomber scombrus, Scomber australasicus, Scomber japonicus)
(12394.22)
•Whiting (MICROMESISTIUS POUTASSOU) (156.00)
•Sprats (SPRATTUS SPRATTUS) (156.00)
•Herrings (Clupea harengus, Clupea pallasii) (48.27)
•Other (15.13)
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Growing the success of Irish food & horticulture
Customs Union recent activity- Norway Ban
The Customs Union imposed a ban on 485
Norwegian companies; 90% of the country’s
registered suppliers to Russia beginning January 1,
2014
Norway was the biggest supplier of fish to Russia in
2013 by value; totaling $950 million
The Customs Union also imposed a ban on Estonian
products beginning January 9, 2014
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Growing the success of Irish food & horticulture
Irish Opportunity- 2014
The ban on Norwegian fish leaves a large gap in the
market
Russian fish consumption is consistently increasing
Market access is challenging, but possible
Ireland and Russia have a healthy trade relationship
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Growing the success of Irish food & horticulture
Directory 2014/Russia
A new directory profiling the key importers,
distributors, and processors has just been produced
Available to download for www.bordbia.ie
Link will be forwarded to all attendees
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Growing the success of Irish food & horticulture
AIDAN COTTER
CHIEF EXECUTIVE
BORD BIA
28 JANUARY 2009
Growing the success of Irish food & horticulture
January 2014
Thank you for your attention!
Bord Bia Moscow