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© 2014 IBM Corporation
What are the roots of social business?#SocBizS
Daryl Pereira@CagedEther
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© 2014 IBM Corporation2
Commerce used to be more personal
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© 2014 IBM Corporation3
Commerce used to be more personal
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© 2014 IBM Corporation4
Businesses talk to their customers
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© 2014 IBM Corporation5
Customers talk to their friends
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© 2014 IBM Corporation6
What changed?
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© 2014 IBM Corporation7
But, then came the move to efficiency…
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© 2014 IBM Corporation8
Mass production processesappeared
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© 2014 IBM Corporation9
Mass production processesappeared
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© 2014 IBM Corporation10
Marketing built interest around segments
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© 2014 IBM Corporation11
Marketing built interest around segments
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© 2014 IBM Corporation12
Sales process automated and streamlined
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© 2014 IBM Corporation13
Sales process automated and streamlined
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© 2014 IBM Corporation14
What changed?
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© 2014 IBM Corporation15
Business gets social, again…
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© 2014 IBM Corporation16
Markets become conversations
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© 2014 IBM Corporation17
Markets become conversations
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© 2014 IBM Corporation18
Social Business Uncovered
Customers have more points of interaction
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© 2014 IBM Corporation19
Customers have more points of interaction
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© 2014 IBM Corporation20
Information drives productivity
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© 2014 IBM Corporation21
Information drives productivity
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© 2014 IBM Corporation22
Enable members for social sharing
Manage talent and employee engagement
Gain better visibility with target audience
Build deeper relationships with customers
Better collaborate within organization
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Learn more about your business and your actions
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© 2014 IBM Corporation23
#SocBizS