Download - The Reinvention Divide Magazine
The Reinvention Divide
Special Issue to help you transform your burning desires
into money and happiness
The Reinvention Divide Magazine
Editorial Team
Chief Executive Officer:
Danilo Bueno
Reporters:
Igor Keys
Sarah Fisher
Douglas Winemaker
Margareth McQueen
Harrison Potter
Lisa Hewlett
Joe Ann Bell
Editor-Chief:
Teodore “Irish” Green
Reviser:
Samantha Wattson
Graphic Designer:
Diane Wonder
The Report Index
The Reinvention Imperative _________ __________________ Pg. 04
Developing a True Success Mind-Set _____________________ Pg. 21
Changing careers: Reinventing a career, in mid-career _________ Pg. 23
How to Reinvent Your Career at 40 or After 50 ____________ Pg. 25
Military to Civilian _________________________________ Pg. 30
The Role To Personal Branding Today ___________________ Pg. 32
U.S. Employment Projections 2010 – 2020 _______________ Pg. 36
6 Ways To Change _________________________________ Pg. 49
How To Use LinkedIn To Find A Job ___________________ Pg. 52
5 Steps To Reinvent Yourself __________________________ Pg. 60
Major Life Press 21218 St. Andrews Blvd Suite 407
Boca Raton – FL – USA
This special issue presents to you, professional reader, what this
year looks like for the American People. The challenges this year are
finding new opportunities to overcome the damage done by the global
recession. We are watching right now, the impact of the second crisis
wave hitting Europe and threatening the whole world, again.
In this special issue, you will discover how people in difficult
situations reinvented their lives to earn the money they needed and attain
the life they desired.
This magazine has the aim to show you proven ways to shape-up
your life better than you ever dreamed using proven methods and
techniques form the real world. We hope that this diverse report helps to
transmute your desire into money and a happy life.
Here is a good blog to guide you! Erich Willner, former
top-level executive and successful consultant talk sabout career and
job market. With professional articles and a Road Map he conducts
the readers to reinvent their lives and career, Erich Willner teaches
you a simple method for you to achieve financial freedom.
Visit and find-out: www.erichwillner.com
We can rename Ted Williams as a new American Hero.
His life changed dramatically when Ted (a homeless)
decided to revolutionize his life and didn’t measured efforts to
achieve his aim.
Ted is one of some success cases that we will show you to
illustrate how it is possible change reality with definite aim,
desire and concentration!
Reinventing oneself has always been a
powerful strategy. In the past, great figures like
Lee Iacocca, Sam Walton and Fred Smith built
entire careers out of mastering the art of
reinvention. But something has changed. In the
good old twentieth century, you could reinvent
your company, product category or industry once,
and then go for a decade before doing anything
especially innovative again.
That doesn’t work anymore. The
world has changed, and more importantly,
change itself has changed. Information and new
knowledge now travel around the world at the
speed of light, and technological innovation
proceeds at close to the speed of thought. Today
you cannot just reinvent now and then: to survive
and thrive in a time of vertical change, you have
to be redefining and reinventing yourself
continuously.
In the past, stability and change were
two contrasting states: when you achieved
stability, you did so despite change. Today change
itself has become an integral part of stability:
today you can achieve stability only by embracing
change as a continuous and permanent state.
It used to be, you could find
something you do well, learn how to do it, and
just keep on doing it. Not anymore. In the past,
reinvention was an option. Today it is an
imperative.
There’s something you need to do right away, or you’ll fall so far behind you may never catch up: you need to reinvent
your business. And you need to do it today—or someone else will tomorrow.
“
”
Change has changed! “ ”
Three Digital Accelerators
The accelerating pace of technological
change over the past three decades has been the
equivalent of an airplane taxiing on the runway,
preparing for takeoff. Three fundamental,
interlocking technological trends—the
accelerating increase in processing power,
bandwidth, and digital storage capacity—have
reached escape velocity, plunging us into a time
of unprecedented transformation.
The impact of these three
accelerators—including enormous gains in
versatility, miniaturization, mobility, product
intelligence, interconnectivity, and a raft of other
technological dimensions — will be felt in every
industry, every corner of the globe, and every
aspect of society.
This will affect how we educate,
communicate, collaborate, market, sell, and do
everything. This means you can’t go backward,
and you can’t stand still. You can’t rest on your
laurels, and you can’t keep doing what you’ve
always done, even if you do your best to keep
doing it better.
The only way to survive, let alone
thrive, is to continuously reinvent and redefine
what you do. And if you don’t do it now,
someone else will.
Change from the Inside Out
This wave of technological
transformation is approaching with the speed and
force of a tsunami.
It is what I call a “hard trend,” which
means it is not a maybe. It’s going to happen all
around us and to us, whether we want it to or
not. There is no choice in the matter.
However, there is choice in how we
respond.
By being anticipatory, you can
harness that wild force and apply it to whatever
you do. Reinventing means seizing the
opportunity to rewrite your own history—before
it happens.
There are two kinds of change:
change from the outside in, and change from the
inside out. The first happens to you. The second
is an initiative that you take through conscious
intention.
Today there is an urgent need to
anticipate and take the initiative to change from
the inside out, even as all these transformations
are coming at us from the outside in.
The highway is littered with the
corpses of companies that failed to see this.
Kodak failed for ten years to
embrace the shift to digital. (Unlike Sony and
Canon.)
Yahoo! didn’t see how to profit
from search. (Google did.)
AOL didn’t see how to profit from
digital content. (Google again.)
When Blockbuster Video failed to
reinvent itself and grasp the leap to online video,
Netflix was happy to do it for them.
The major record labels never saw
iTunes coming, and the major networks are
missing the shift to interactive television.
The reinvention imperative is
simply this: take the initiative to transform from
the inside out— or be dashed upon the rocks of
inertia as the wave of digital acceleration sweeps
over your product or service category, your
industry, your career.
Anticipate and flourish; entrench
and die.
The New Golden Rule of Business
If you are a business, this means
you have an urgent question in front of you every
day: Are your customers changing and learning
faster than you are? Because they are changing
and learning fast.
And if you are not already
designing the solutions to the problem they are
about to have next week and next year, then you
are behind a curve you cannot afford to be
behind.
Here was the old Golden Rule in
business: “Do unto others as they want to be
done to.” Find out what your customers wanted,
and give it to them. Only that doesn’t work
anymore.
Our capabilities are changing too
rapidly. Today, if you ask your customers what
they want and then give it to them, you’re too
late. Customers today don’t know what they
want, because the things they most want are
things they don’t yet know are possible.
The new Golden Rule in
business is this:
“Give your customers the ability to do what they
can’t currently do—but would want to do if they
only knew it was possible.”
To survive and thrive, look into
your customers’ visible future. See what
problems they are going to have and solve them
before they happen, so that by the time they’re
just starting to experience the problem, you
already have the solution. And if you don’t?
Then it’s over—the wave will take you out to sea.
Because this technology-driven transformation
will not wait, pause, or stand aside while you
think about it.
Change Is the New Dependable
Since the turn of the century,
Newton, Iowa was the “washing machine capital
of the world, ”with the Maytag corporation
headquartered in the middle of town at One
Dependability Square.
In October 2007, after a year of
record losses, the Maytag plant closed down
production. Maytag didn’t do anything terribly
wrong. It simply got disconnected from the
accelerating pace of change. It was a classic case
of a solid company resting on its laurels and
expecting to continue profiting from an
established identity that was sorely in need of
reinvention.
Remember the famous television ads
with a Maytag repairman confessing to the
camera that he was lonely because nobody ever
called him? It was a cute idea: the machines ran
so well (went the obvious subtext) that nobody
ever needed the repairman. They were built,
after all, at One Dependability Square.
But what if, instead of sitting
around waiting for the phone to ring, that guy
had been in the lab dreaming up ways to reinvent
the washing machine? That is exactly what
Professor Stephen Burkinshaw did. After thirty
years of textile chemistry research, the British
scientist created a washing machine that uses
almost no water at all.
Give your customers the ability to do what they can’t
currently do—but would want to do if they only knew
it was possible.
“
”
The Xeros washer employs small
nylon pellets that, when slightly damp, generate a
small electrical charge that electrically attracts
dirt, pulling it out of your soiled clothes and
sucking it into the pellets’ interior. The same
pellets can be used for about a hundred wash
cycles, or about six months’ worth for an average
family, before being replaced and recycled. The
process not only uses less than a tenth the water
of a conventional washer, it also uses only a tiny
fraction of the energy, because it has no need of a
spin or rinse cycle.
It’s been estimated that, if every
American home had a Xeros, the savings in
carbon emissions would be equivalent to pulling 5
million cars off the road.
Reinventing HVAC
Not long ago I met with a group of
people in the heating and air conditioning
business.. As we spoke about the reinvention
imperative, one gentleman raised his hand.
I suggested we back up a step and
first take a look at what it is they actually did.
They weren’t really in the heating
and cooling business. They were in the
environmental remediation business. Their job
was to provide technology that makes people’s
environments livable and comfortable.
In my hotel room just the night
before, I pointed out, every time the AC came on
it created a rattling noise that made it nearly
impossible to talk on the phone.
Reinventing means seizing the opportunity to rewrite your own history—before it happens. “
”
I can see how that would relate to things like electronic
gadgets and auto manufacturing. But air conditioning is
basically air conditioning. How would this be relevant to our
business?
“
”
“You see where you guys come in?” The man shrugged. “They needed someone to fix the AC.” “Perhaps,” I replied, “but is there a bigger opportunity here?” There sure was: I didn’t need new AC, I needed noise cancellation.
All sounds are composed of
specific wave forms. When you combine a given
sound wave with the opposite wave form (its
anti-sound, so to speak), the two cancel each
other out.
At the moment, all the
significant patents in this area are for noise-
canceling headsets.
So why not create noise
cancellation for heating and air conditioning
systems?
All you’d have to do is identify
the offending sounds the system creates (usually
a fixed pitch, which is easy to identify and cancel),
set up a small speaker system broadcasting the
opposite wave forms at the same volume, and
you’ve got completely silent heating and air
conditioning for hotels, offices and, ultimately,
homes.
There’s probably some patentable
design in there—and there’s certainly an
opportunity for an enterprising HVAC company to
reinvent their own industry.
Continuously Decommoditize!
One inevitable by-product of
advancing technology is commoditization.
Someone makes an innovative breakthrough. For
a time, they stand out as unique in their field. But
because of the breakneck speed of technological
advance, pretty soon everyone else is offering
those same features.
When the Apple iPhone was
released in June 2007, one of the most dramatic
new features was the way the screen image
automatically swiveled when the user turned the
phone, flipping from horizontal to vertical and
back again. It was magical.
In less than a year, all the other
smartphones had it too.
What happened here? A product feature that was
Today, if you ask your customers what they want and then give it to them, you’re too late. “
”
special, unique, even astonishing, quickly became
a standard feature. In other words, it
disappeared.
This is why the reinvention
imperative is about not occasional reinvention
but continuous reinvention.
This is why Apple has to keep
pushing the envelope if it wants to survive—and
why you do, too.
Every product or service has the
potential to become a bland, vanilla, me-too
commodity that competes on price alone. More
importantly, any product or service can be taken
in the opposite direction and made unique, and
therefore far more valuable. In the nineties the
idea of kaizen, continuous improvement, was all
the rage. No more: the pace of transformation is
too fast.
What’s needed is continuous
decommoditization. Decommoditization means
going against the natural tide of entropy, the
tendency for our products and services to settle
into a watered-down version that seems safe and
caters to the broadest marketplace (read: lowest
common denominator).
Vanilla Quicksand
The truth is that there is nothing
safe about commoditizing. In the mid-twentieth
century, vanilla was good. Vanilla was reliable,
predictable, dependable. It worked. Today it is
entropy, hydrogendeath, a branding quicksand
that can prove crippling or even fatal.
Toshiba learned this lesson the
hard way.
In the mid-nineties, Toshiba led
the market in laptop computers. I was consulting
to them at the time, and looking at the hard
trends, it was easy to see that laptops as a
category were on the rise.
The increase in processing
power, storage and bandwidth meant that
computing devices would rapidly become more
powerful and at the same time dramatically
smaller, lighter and more mobile.
Those same trends assured
that we would see enormous gains in global
connectivity, making mobile laptops the viable
choice as serious business machines.
“By the early 2000s,” I pointed
out, “laptops will become the new desktop—just
as smartphones will later become the new laptop
— and people will use them largely to get
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on the Internet.” I suggested they outfit every
laptop model with a built-in modem, and bundle
them with a new service that would offer the user
an array of online services to help them get the
most use out of their laptop’s new features as a
mobile worker.
Some at this company liked the
idea … and some didn’t. Those clinging to the past
won out over those looking to the future. Rather
than invest in the laptop experience of the future,
they put their resources into introducing an entire
new line of desktop computers: a commitment to
a disappearing past.
They could not have made a
worse move.
Sure enough, the Internet
exploded—and so did laptop sales. By anticipating
the increasing mobile worker trend, Toshiba
could have redefined an entire market segment,
thereby making themselves the automatic market
leader. But instead of decommoditizing, they
turned their product into a commodity.
By the year 2000 they had lost
their market lead. Thus far, they’ve never gotten
it back.
Water, Coffee, Wine
Anything can be
decommoditized, even things we take for
granted. In the nineties Starbucks
decommoditized coffee, Victoria’s Secret
decommoditized underwear, and Herman Miller
decommoditized the chair. Today, Glacéau
Vitaminwater and a host of others are
decommoditizing water—and making huge
profits. Gdigital and others are decommoditizing
electricity. 1-800-GOT-JUNK has decommoditized
junk removal.
Some years ago I spoke in
Singapore for a presentation honoring all the past
global winners of the Ernst & Young Entrepreneur
of the Year awards. One of the winners was a
young woman who had built a business around
importing French wine to China.
When she began, she faced a
major hurdle: the Chinese could not, would not,
drink French wine. The traditional wine of that
part of the world is quite a bit sweeter than its
European counterpart. When she first brought in
her French wines, her Chinese customers were
adding sugar to make it palatable.
This wasn’t a marketing problem: it
went deeper. Her market didn’t know what
“good” was, in relation to Western wines. She
had to redefine the entire product category in
order to participate in it.
To help retrain her customers’
palates, she made wine tastings a popular event.
Now she has a huge business there. And the
Chinese are never going to impose a trade
embargo against her wine. Why not? Because it
doesn’t compete with what they produce. It is a
completely decommoditized product.
Anything and everything can
become a commodity—and any product or
service can be decommoditized.
You can wrap a service around a
product and decommoditize it, or you can wrap a
service around a service and decommoditize it, or
you can wrap a new product around an existing
product.
The combinations are limited only
by your imagination.
Outstanding Wood
One of my favorite examples of
decommoditization concerns a Wisconsin flooring
entrepreneur named Tryggvi Magnusson.
An expert who had helped
develop the technology used in flooring
laminates, Magnusson had consulted to the
biggest and the best: Armstrong, Formica, Shaw,
Masco, and the other giants in flooring.
In the nineties, he developed a new
coating system for floors called WearMax that
contains an abundance of ceramic particles.
(Ceramic is second in hardness only to natural
diamonds.) Sales went from zero to $25 million—
in his first year in business.
Not content to rest on his laurels,
Magnusson continued to innovate.
A few years later, he noticed that
his flooring manufacturer clients were looking for
something fresh and new—and they were also
growing impatient with the sixty- to ninety-day
wait for container orders to come from overseas.
To solve the second problem, he developed From
the Forest, a supply company based purely on
U.S.
woods and using only raw
materials sourced from managed forests so as to
preserve and protect our natural resources. To
address the first need—for something new and
different—he did something extraordinary: he
decommoditized wood.
He took maple and began
experimenting with heating it to cook the sugars
in the wood, and found that he could bring out
new colors, not by adding coatings to the wood,
but by bringing out different natural hues and
shades from within the wood itself. The result is a
new color process, which he can customize by
using a variety of exotic woods and varying the
lengths of time he cooks them.
Tryggvi Magnusson created not one
but two successful companies—by
decommoditizing floors.
Find Your Core
In 1889 a Kyoto entrepreneur
named Fusajiro Yamauchi founded a company to
sell his exquisite, handmade traditional Japanese
playing cards. Called hanafuda (literally “flower
card”), each card was crafted out of bark from the
mulberry tree. It was a bold gamble: card playing
had a century earlier been a banned practice in
Japan, and while it was no longer illegal in 1889, it
was still far from a popular pastime.
But the business caught on.
Yamauchi opened a second shop in Osaka, and
soon his company was flourishing. He retired a
successful man in 1929, passing the business on
to his descendants to run.And if that had been
that, today they would probably be nonexistent
or, at best, unknown outside Japan. But that was
not that—because Yamauchi’s little card company
reinvented itself.
His grandson Hiroshi visited the
United States in the 1950s and managed to
secure the rights to put Disney characters on his
playing cards. In the 1960s he began to
experiment further, creating a taxi company, a
hotel chain, an instant rice company, and a TV
network—none of which caught on.
He kept trying.
He moved into the toy market, and
in the 1970s began dabbling with electronic
family entertainment.
In 1977 he hired a young student
named Shigeru Miyamoto to help him develop
some new products.
If the name is not familiar to you,
ask your kids: Miyamoto went on to develop such
runaway bestselling games as Super Mario Bros.,
Donkey Kong, and The Legend of Zelda.
Yamauchi is today the richest man in
Japan. His company is called Nintendo.
From handmade nineteenth-century
playing cards to the twenty-first-century Wii may
seem like a leap of light-years, and it is, In terms
of the outer form of the products. But the genius
of Nintendo’s success is that Yamauchi and
Shigeru found a way to completely reinvent the
company yet remain unerringly true to its core:
Nintendo = games based on memorable
characters.
Be Extraordinary
A friend of mine, Lillian Montalto,
has a thriving real estate business in
Massachusetts. She and her husband, Bob
Bohlen, who has his own agency in Michigan,
both have amazing sales records.
Combining their best years, the
couple has done a combined annual business of
more than half a billion dollars.
Half a billion dollars’ worth in one
year—and that’s residential.
One day I asked Lillian how she
does what she does.
“I decided I wanted to take all the
pain out of the process of finding or selling a
home and moving,” she said. “So I started
thinking creatively.” And did she ever.
Lillian sets up a personal Web page
for each customer (she was one of the first
Realtors® to do so), where she posts photographs
of each room and the different views out each
window and around the yard. She includes short
video clips (with narration) and highlights local
attractions and places of interest for each
individual family member. She manages
communications with each customer in the way
that particular customer prefers, whether that
means face-to-face meetings, phone calls, e-mail,
text messages, or whatever.
While on vacation in England, she
fell in love with English taxicabs, with their limo-
like facing sets of backseats. She thought that
would be a great way to show properties, so she
bought one and had it shipped to the States. Now
she has a driver take prospective clients around
while she sits in the backseat across from her
clients, answering their questions.
When it comes time for the move,
she provides a moving truck free of charge. If her
clients have children, she helps evaluate the
school systems based on the clients’ needs—and
when it’s time to register the kids for school, she
takes care of it. If you need a cleaning service,
doctor, or dentist, Lillian finds out who is best in
the area and makes recommendations. And their
Web sites are in more than a dozen different
languages.
Not surprisingly, people tell their
friends about Lillian. (Wouldn’t you?) Most
ordinary agents would say they couldn’t afford to
do all those things. Lillian knew she couldn’t
afford not to.
Lillian made a decision not to be an
ordinary real estate agent. She decided to be
extraordinary.
She thoroughly decommoditized
her real estate business—and she honored her
core, which was to be the best at helping people
make a transition to a new life.
What Is Your Core?
The find your core principle
applies not only to your business, your company,
or your industry, but also to you personally. There
is only one of you on the planet. Each one of us is
unique.
The reinvention imperative puts
each of us on a quest to be the best me we can
be.
What is your core? This is what
we were asking the HVAC people. Their core is
not heating and air conditioning, it is helping
people manage their physical environment.
Think Zappos is about shoes? Think again. The
shoes Zappos sells are just shoes—but they have
completely decommoditized the way they sell
them.
“We hope that ten years from
now,” says Zappos CEO Tony Hsieh, “people
won’t even realize that we started out selling
shoes online, and that when you say ‘Zappos,’
they’ll think, ‘Oh, that’s the place with the
absolute best customer service.’ And that doesn’t
even have to be limited to being an online
experience. We’ve had customers email us and
ask us if we would please start an airline, or run
the IRS.”
That is their core: not their shoes,
but their approach to customer service.
We all have multiple talents, but I
believe there is one special gift in each of us,
typically hidden somewhere within the talents.
Many of us end up in careers
where we may be using one or even several of
our talents, but this will take us only so far. If you
are able to create a career that allows you to tap
into your true gift — to become extraordinary—
there is no limit to how far you can continue to
improve and excel.
Forget the Competition
In today’s environment of
superacceleration, catch-up is a fool’s game.
There is no advantage in keeping up. Forget about
trying to compete. Instead, leapfrog the
competition by redefining anything and
everything about your business. Look at what the
competition is doing—and do something entirely
different.
Decommoditize continuously.
Find your core. Look for creative ways to make
the mundane exceptional and transform the
normal into the extraordinary. Take the time to
examine not only what you do, but how you do it.
Ask yourself: “Am I imitating or innovating?”
What could you do to take your business and
yourself to the next level?
Once you embrace the
reinvention imperative and make it your habitual
way of thinking, you will have a business and a
career in which you can keep growing and raising
the bar forever.
If you are able to create a career that allows you to tap into your true gift—to become
extraordinary—there is no limit to how far you can continue to improve and excel.
“
”
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DEVELOPING A BELIEF SELF-CONFIDENCE
That is the root from which all of the above
qualities stem, and it is the same root from which success
grows.
If you don’t believe in yourself, if you don’t believe
you deserve to be successful, if you don’t believe that you
have what it takes to create the successful life you crave –
you will remain exactly where you are right now.
“A man can only do what he can do. But if he does that
each day he can sleep at night and do it again the next
day.”
- Albert Schweitzer
Have you ever observed successful people? Think about
in-demand movie stars, business professionals, politicians,
or any person in a position of power and affluence.
What success factors have they developed?
Which of these qualities do YOU have?
You might be able to check off one or two (or
perhaps a few) of these qualities and call them your own,
but you might struggle with the rest. Most people do,
until they understand the foundation of success:
Developing a True Success Mindset By Igor Keys
• Confidence
• Determination
• Discipline
• Focus
• Self-Worth
• Self-Esteem
• Self-Assurance
• Creativity
• Flexibility
• Resiliency
• Vision
• Patience
• Courage
• Self-Sufficiency
You may be thinking, “Okay, I get it, I need to
believe in myself in order to be successful. But how am
I supposed to believe in myself when I really DON’T
believe in myself?!”
It seems like an impossible challenge, but once
you begin making small changes in your mental and
physical environments, you will be surprised how
quickly your circumstances begin to shift.
Taking Responsibility for Where You Are
Now
The first step in developing a true success mind-
set is often the most painful, but it is also the most
necessary. Before you can move forward, you need to
understand that where you sit right now is no one’s
doing but your own.
That’s not fun to hear, I know. You might be inclined
to argue with me and point to any number of horrible,
debilitating challenges you may have faced in your
lifetime, and you may further argue that they damaged
you beyond repair, forever limiting what you are
capable of achieving.
I won’t presume to tell you that these
experiences don’t matter, or that you are weak for
letting them hold you back. I won’t dare try to belittle
the pain and struggle you have faced, because I know
firsthand how paralyzing fear and pain can be.
However – it’s important that you understand
something about these challenges. They have not made
you who you are today, and they have not determined
the level of achievement you have reached in your life
thus far.
It is only your perception of these events that
matters!
It’s not what happens to you that is important,
only what you choose to do with the experiences and the
conclusions you draw about yourself because of them.
Let’s use a common example to demonstrate this point.
If your mother was highly critical and constantly
belittled you and everything you did, you might now
have a belief that you are no good, that everything you
do is worthless, and that you will never be successful at
anything.
Is such a thing true? Yes, if you agree with it and
internalize it.
But what if you decided not to believe it any
more? What if you decided to prove your mother wrong?
What if you made a promise to yourself that you will
persevere, no matter what else happens to you? What if
you decided to stop focusing on your “flaws” and instead
worked on building your strengths?
It is all within your control.
Do you realize that there are people in the world
who have survived absolutely horrific experiences, and
then went on to become multi-millionaires, set new
world records, and positively affect millions of lives?
Why can’t you do the same?
You absolutely can – if you stop using your
challenges as an excuse not to try.
The whole point of taking responsibility for
where you are now is to stop believing that you would
have been more successful if you hadn’t faced challenges
in life, and acknowledge that you could have excelled
IN SPITE of your challenges (and you still can!).
However, don’t beat yourself up over this
insight. Taking responsibility is not about abusing or
browbeating yourself into doing better. Simply admit
that you could have done better if you’d known how,
and you will begin to try harder beginning right NOW.
Making the Right Choices, Moment to Moment
A common misconception that many of us share
is the belief that success is a cohesive state of being that
we will eventually claim as our own. In other words, we
are under the false impression that we will one day take
a giant leap from unsuccessful and frustrated to rich,
happy and successful.
It may surprise you to learn that success is
instead a process of making the right choices. It rarely
(if ever) happens in one fell swoop. Rather, you go
from making mostly poor or destructive choices to
making better choices more often.
Take a look at the three stages below, and note
the progression of a success-mindset:
Best Choices:
• Definite Aim
• Self-confidence
• Concentration
• Taking continuous actions
Poor Choices:
• Procrastination
• Self-doubt
• Defeatism
• Resignation
One of the more difficult times to be hit by a career crisis is when you're fully qualified, in mid-career. For whatever compelling reason, you're now trying to deal with career issues. These can be sudden unemployment, being passed over for promotion, or even going backwards in a career in a restructure. One way or another, your career appears to have come to an inauspicious halt. That is actually a real crisis, at the mid-term in any career, because it could mean going nowhere at the very time you're supposed to be hitting the high ground. It's not the end of the world, however. There are ways out of this situation, but you need to recognize a couple of weak points in your career that you may have created for yourself to understand the ways out. The crises in careers have one common factor. They come to you. You've lost the initiative in your career. The result is that you're no longer in control of the situation, and that's the core problem that needs fixing. It's also where you start reinventing your career.
Reinventing your career The first stage of reinventing your career is to bury the cause of the problem, which means taking the initiative in your career, and getting control of what happens next. Keep that in mind for the rest of your career, and you'll stay out of trouble.
Researching your moves You start by realistically checking out your possibilities. The possible career moves are what you can do immediately, and what's doable with extra effort. You need to consider both, because the extra effort can get you a long way. It may also be necessary repair work on your career prospects. Things you can do immediately: Move into a different industry/different part of the same industry • Freelancing • Contracting
Use a specialist skill separately
Work on career jobs generic to your qualifications. All of these things can work, and some, like freelancing and contracting, can work very well. You redesign your job description, in effect. Things you can do with extra effort: • Change jobs, and try to get back on track. • Get new qualifications to be more competitive • Create a new mix of existing and additional
qualifications. • Change roles in the existing career situation
(moving sideways, but out of the danger zone.)
Changing careers: Reinventing a career,
in mid-career By Sarah Fisher
A career and profession is something that is part and parcel of a person throughout his or her life. We all must have heard or read the phrase ‘You can take the person out of a profession, but you cannot take out the profession out of the person’. As people grow and progress in life, their knowledge and information increases, which may force them to look at life in a different perspective, thereby making them think about reinventing their career. Since a person takes at least a decade or two to get this kind of information and input, the need to reinvent one’s career strikes during the middle ages – forty or fifty. Whenever people talk or think about reinvention they generally get scared, because they think that they would have to make a major change or start from scratch, and are scared of the daunting task. It is not always necessary. Basically, you would need to reinvent yourself in order to reinvent your career. There are several issues and problems that you would face whether you are reinventing yourself after 50 or if you are reinventing yourself after forty.
Reinventing you career does not necessarily mean that you should take up a different career path, different profession or a new job. The best way to reinvent your career is to make positive changes in your way of working, so that you can stay in your profession and enhance what you offer to your employer. Reinventing Your Career At 40 Or After 50 If you are thinking of taking up a different profession and pursuing a different career, here are some tips that you should keep in mind: Take a Supportive Profession: There is an age when we just cannot learn anything new, and all we can do is to implement and enhance whatever we know at the moment. The age of forty or fifty is a very good example of this. Therefore, try looking for a profession or a career where you do not have to have any major learning curves, or at least something that is quite similar to your original profession and career.
How to Reinvent
Your Career at 40 or After 50
By Douglas Winemaker
Look at the Manual Stress:
Though we all think that we are good and
raring to go till the last years of our lives, it is not
so.
A person’s physical strength deteriorates after
some years, and the age of forty and fifty is one
of the most common ages where the
deterioration starts.
You might find yourself quite confident of
doing some kind of job, but your body may simply
refuse to budge out of the bed after say a month
of being on the job. Therefore, make sure that
the profession that you are taking is something
that does not require a great deal of manual
stress.
Try to convert your hobby/interest into a job /
business:
All of us have various hobbies that we
ignored because we took up a job. However, with
the changing times and mindsets, many hobbies
can be turned into professions today. If you can
find out a way to convert your hobby or an
interest into your job, you will not only have a
chance to do what you like best, but you will also
be able to give your profession the best shot,
thereby giving your clients the best quality of
product possible.
These are just some of the tips that you
should keep in mind before looking to reinvent
your career. Of course, the fact stands that you
are the one who would know yourself the best.
Therefore, you are the best person to decide
which kind of job and what kind of reinvention of
profession is best for you.
Building your NEW FUTURE…
one piece at time!
Reinvent Yourself Rich www.reinventyourselfrich.com
Nate Thomas spent the first years of his
military career as a sniper in the U.S. Marines
infantry, traveling to Africa, Hong Kong and the
Philippines. Eventually, he became a recruiter,
and then decided to retire from the Marines at
the age of 39.
"I enjoyed the Marines, but when my
child was born, I felt it was time for a different
lifestyle," says Mr. Thomas, now 49.
After meeting the chief of police in
Lawrence, Ind., Mr. Thomas was inspired to
pursue a new career in law enforcement. While
still on active duty, he volunteered as a police
reservist, did an apprenticeship and took online
courses in law enforcement. A few years later, he
was hired as an investigator with the Prosecuting
Attorney's Office in Lansing, Mich.
But Mr. Thomas found the adjustment
to civilian work challenging. "People in the
general work force don't have the integrity of
Marines, and sometimes I felt like an alien
without a true community," he says. "I also had to
get used to the fact that the Marines weren't
around to handle logistical issues like travel."
Mr. Thomas is one of a large number of
U.S. military personnel making the transition to a
civilian career. This journey can be even more
difficult than traditional career changes because
military personnel must transform not just their
vocations but their ways of life as well.
Start Early
Like any other career change, the
transition from military to civilian work should
ideally be a gradual one -- especially if you want
to pinpoint a civilian role you feel passionate
about.
Navigating Civilian Life By Margareth McQueen
"Do a lot of investigation while you're still on
active duty," suggests Mr. Thomas.
A good place to start is the Military to
Civilian Occupation Translator
(acinet.org/acinet/moc), which lets service
members match military roles to similar civilian
occupations. Its Skills Profiler prompts you to
create a list of skills and identify occupations that
leverage those skills.
Next, properly
position your military
skills in a
r[eacute]sum[eacute]
and in interviews,
showcasing any awards
you received and
special projects you
took part in.
"Most military personnel have great leadership,
discipline, and technical skills that are of value to
civilian employers," says Mr. Thomas. A
distinguished military career is like having a built-
in reference and will encourage employers to feel
confident that you are a worthwhile investment.
Help From Within
The U.S. Marine Corps itself has
programs to help military personnel deal with
their unique set of transition challenges.
The Transition Assistance Management Program
(usmc-mccs.org/tamp/index.cfm) provides
vocational guidance, job-search workshops and
coaching, says Cindy Castle, Transition Assistance
Program Specialist for the U.S. Marine Corps.
The Marine Corps provides 100% tuition
assistance for active-duty service members and
covers the cost of equivalency tests accredited by
the American Council on Education, which can
shorten the time to get an advanced degree
post-retirement.
Former military personnel can tap
programs like Marines for Life (m4l.usmc.mil/),
which provides job opportunities, mentors and
networking events.
All military branches have similar
offerings.
Report by Alexandra Levit. Write to Alexandra Levit at [email protected]
Q. Why is Personal Branding so hot right now?
A. Personal Branding allows you to market who
you are and what your value is. The marketplace
is heating up.
Q. Why is that important?
A. Because the market is flooded with very
talented people so you want to make it easy for
recruiters to find you.
Q. Why are recruiters looking for me?
A. Companies have been sitting on cash and
holding back on adding new staff. However, as
the economy improves, new positions are being
posted and you want to be first in
line. Companies and recruiters want to get the
best candidates so you want a well-known brand .
By Jan Marino
Q. How do I start creating an effective personal
brand?
A. Decide what you want to be known for in the
marketplace. On other words, when
someone mentions your name, how do would
they to think of you. What words or phrases do
you want them to think of first i.e. leader, top
producer, organizer, designer, team player, star,
Q. How do I know if my brand is effective?
A. You’ll because you’ll become known as an
expert and resource. The market will come to you
for answers, trends, contacts and job offers.
The Role Of
Personal Branding Today!
Today’s career game is the ultimate
contact sport—and the rules, playing field, teams,
and competition have all changed.
For professionals in career transition,
the changes can be mystifying and overwhelming.
With Take Back Your Career: How to Play
the New Career Game,
personal career
management and
branding expert Jan
Marino has written the
ultimate playbook.
It leverages Marino’s own
experiences with career transition
alongside stories of clients who have
used the strategies in this book to rise
to the top of their game.
Take Back Your Career explains in clear,
straightforward terms how to slant the playing
field in your favor.
You will learn:
The 10 new rules of the game 10 questions to
uncover your current career fitness level 3-step
exercise to define your career vision and mission.
How to become an expert salesperson
of the product you know best
—YOURSELF How to assemble a
pitch-perfect team that will
contribute to your success
How to network like a
seasoned
player—and keep
that network for
life.
And much
more…
Take Back Your
Career is the must-have tool for any professional
in career transition—or anyone who wants home
field advantage on today’s career game.
SPECIAL REPORT
U.S. EMPLOYMENT
SITUATION
(COVER)
SPECIAL REPORT
U.S. EMPLOYMENT
SITUATION
(COVER)
Industries and occupations related to
health care, personal care and social assistance,
and construction are projected to have the fastest
job growth between 2010 and 2020, the U.S.
Bureau of Labor Statistics reported today. Total
employment is projected to grow by 14.3 percent
over the decade, resulting in 20.5 million new
jobs.
Despite rapid projected growth,
construction is not expected to regain all of the
jobs lost during the 2007-09 recession. The 2010-
20 projections incorporate a new BLS system that
depicts education, training, and related work
experience typically needed for occupations. In
occupations in which a master’s degree is
typically needed for entry, employment is
expected to grow by 21.7 percent, faster than the
growth rate for any other education category. In
occupations in which apprenticeship is the typical
on-the-job training, employment is expected to
grow by 22.5 percent, faster than for any other
on-the-job training category.
This news release focuses on five
areas: labor force and the macroeconomy,
industry employment, occupational employment,
education and training, and replacement needs.
Labor force and the macroeconomy -- Slower
population growth and a decreasing overall labor
force participation rate are expected to lead to
slower civilian labor force growth from 2010 to
2020: 0.7 percent annually, compared with 0.8
percent for 2000-10, and 1.3 percent for 1990-
2000.
The projected 0.7 percent growth rate
will lead to a civilian labor force increase of 10.5
million by 2020. (See table 1.) -- The baby-boom
generation moves entirely into the 55-years-and-
older age group by 2020, increasing that age
group’s share of the labor force from 19.5
percent in 2010 to 25.2 percent in 2020. The
"prime-age" working group (ages 25 to 54) is
projected to drop to 63.7 percent of the 2020
labor force.
EMPLOYMENT PROJECTIONS
2010-2020 By The BLS
The 16- to 24-year-old age group is
projected to account for 11.2 percent of the labor
force in 2020. (See table 1.) -- By 2020, the
number of Hispanics in the labor force is
projected to grow by 7.7 million, or 34.0 percent,
and their share of the labor force is expected to
increase from 14.8 percent in 2010 to 18.6
percent in 2020.
The labor force shares for Asians and
blacks are projected to be 5.7 and 12.0 percent,
respectively, up slightly from 4.7 and 11.6 percent
in 2010. (See table 1.)
Gross domestic product (GDP) is
projected to grow by 3.0 percent annually,
consistent with slow labor force growth, the
assumption of a full-employment economy in
2020, and labor productivity growth of 2.0
percent annually.
Industry employment --
Nonagriculture wage and salary employment,
which accounts for more than 9 in 10 jobs in the
economy, is projected to expand to 150.2 million
by 2020, up from 130.4 million in 2010. (See
table 2.) -- The health care and social assistance
sector is projected to gain the most jobs (5.6
million), followed by professional and business
services (3.8 million), and construction (1.8
million). Despite rapid growth in the construction
sector, employment in 2020 is not expected to
reach its pre-recessionary annual average peak of
7.7 million in 2006.
(See table 2.) -- About 5.0 million new jobs--25
percent of all new jobs--are expected in the three
detailed industries projected to add the most
jobs: construction, retail trade, and offices of
health practitioners.
Seven of the 20 industries gaining the
most jobs are in the health care and social
assistance sector, and five are in the professional
and business services sector. (See table 3.) -- The
20 detailed industries projected to lose the
largest numbers of jobs are primarily in the
manufacturing sector (11 industries) and the
federal government (3 industries). The largest job
losses are projected for the Postal Service (-
182,000), federal non-defense government (-
122,000), and apparel knitting mills (-92,000).
(See table 4.) Occupational employment -- Of the
22 major occupational groups, employment in
healthcare support occupations is expected to
grow most rapidly (34.5 percent), followed by
personal care and services occupations (26.8
percent), and healthcare practitioners and
technical occupations (25.9 percent).
However, the office and
administrative support occupations group, with
projected slower than average growth of 10.3
percent, is expected to add the largest number of
new jobs (2.3 million). (See table 5.) -- The four
detailed occupations expected to add the most
employment are registered nurses (712,000),
retail salespersons (707,000), home health aides
(706,000), and personal care aides (607,000).
RYR ANNOUNCE
Transmute your knowledge and skills to New Resourceful Personal Services
earning the money and attaining the life you really desire.
All have large employment in 2010
and are expected to grow faster than the average
of 14.3 percent. (See table 6.) -- One-third of the
projected fastest growing occupations are related
to health care, reflecting expected increases in
demand as the population ages and the health
care and social assistance industry grows. (See
table 7.)
More than one-fourth of the
projected fastest growing occupations are related
to construction. Employment in most of these
occupations, still at low levels in 2010 because of
the 2007-09 recession, will recover along with the
construction industry.
But employment in most
construction occupations is not expected to reach
pre-recession levels. (See table 7.) -- Production
occupations and office and administrative support
occupations dominate the list of detailed
occupations with the largest projected
employment declines.
However, farmers, ranchers, and
other agricultural managers top the list, with a
projected loss of 96,100 jobs. (See table 8.)
Education and training -- Occupations that
typically need some type of postsecondary
education for entry are projected to grow the
fastest during the 2010-20 decade.
Occupations classified as needing a
master’s degree are projected to grow by 21.7
percent, followed by doctoral or professional
degree occupations at 19.9 percent, and
associate’s degree occupations at 18.0 percent.
(See table 9.)
In terms of typical on-the-job
training, occupations that typically require
apprenticeships are projected to grow the fastest
(22.5 percent). (See table 9.)
Of the 30 detailed occupations
projected to have the fastest employment
growth, 17 typically need some type of
postsecondary education for entry into the
occupation. (See table 7.)
Two-thirds of the 30 occupations
projected to have the largest number of new jobs
typically require less than a postsecondary
education, no related work experience, and short-
or moderate-term on- the-job training. (See table
6.) -- Only 3 of the 30 detailed occupations
projected to have the largest employment
declines are classified as needing postsecondary
education for entry. (See table 8.)
Replacement needs -- Over the
2010-20 decade, 54.8 million total job openings
are expected. (See table 9.) While growth will
lead to many openings, more than half--61.6
INTRODUCTION GRAPHIC
percent--will come from the need to replace
workers who retire or otherwise permanently
leave an occupation.
In 4 out of 5 occupations, openings due
to replacement needs exceed the number due to
growth. Replacement needs are expected in
every occupation, even in those that are
declining.
More than two-thirds of all job
openings are expected to be in occupations that
typically do not need postsecondary education for
entry. (See table 9.)
Eighteen of the 30 occupations with
the largest number of projected total job
openings are classified as typically needing less
than a postsecondary education and needing
short-term on-the-job training. (See table 10.)
Interpreting the projections in light of the
2007-09 recession and recovery The BLS
projections are built on the assumption of a full
employment economy in 2020.
The 2007-09 recession represented
a sharp downturn in the projected to grow by
21.7 percent, followed by doctoral or professional
degree occupations at 19.9 percent, and
associate’s degree occupations at 18.0 percent.
(See table 9.)
In terms of typical on-the-job
training, occupations that typically require
apprenticeships are projected to grow the fastest
(22.5 percent). (See table 9.)
Of the 30 detailed occupations
projected to have the fastest employment
growth, 17 typically need some type of
postsecondary education for entry into the
occupation. (See table 7.) -- Two-thirds of the 30
occupations projected to have the largest number
of new jobs typically require less than a
postsecondary education, no related work
experience, and short- or moderate-term on- the-
job training. (See table 6.)
Only 3 of the 30 detailed occupations
projected to have the largest employment
declines are classified as
needing postsecondary education for entry. (See
table 8.)
Replacement needs …
Over the 2010-20 decade, 54.8
million total job openings are expected. While
growth will lead to many openings, more than
half--61.6 percent--will come from the need to
replace workers who retire or otherwise
permanently leave an occupation.
In 4 out of 5 occupations, openings
due to replacement needs exceed the number
due to growth. Replacement needs are expected
in every occupation, even in those that are
declining. -- More than two-thirds of all job
openings are expected to be in occupations that
typically do not need postsecondary education for
entry.
Eighteen of the 30 occupations with
the largest number of projected total job
openings are classified as typically needing less
than a postsecondary education and needing
short-term on-the-job training.
Interpreting the projections in light
of the 2007-09 recession and recovery . The BLS
projections are built on the assumption of a full
employment economy in 2020.
The 2007-09 recession represented
a sharp downturn in the economy, especially the
labor market, has been slow to recover.
As a result, the 2010-20 projections
reach a robust 2020 target year largely because
the 2010 base year began from a relatively low
point. Rapid growth rates for some measures
reflect recovery from the recession and, with
some important exceptions, growth beyond
recovery.
A note about labor shortages and
surpluses in the context of long-term economic
projections Users of these data should not
assume that the difference between the
projected increase in the labor force and the
projected increase in employment implies a labor
shortage or surplus. The BLS projections assume
labor market equilibrium, that is, one in which
labor supply meets labor demand except for
some degree of frictional unemployment. In
addition, the employment and labor force
measures use different concepts. Employment is
a count of jobs, and one person may hold more
than one job. Labor force is a count of people,
and a person is counted only once regardless of
how many jobs he or she holds.
For a discussion of the basic
projections methodology, see "Overview of
projections to 2020," Dixie Sommers and James C.
Franklin, January 2012 issue of the Monthly Labor
Review.
The Ways To Reinvent and Rediscover You By Harrison Potter
1. Decide what reinvention and
rediscovery means for you. Reinvention can
mean anything from weight loss to a new
career. The clearer you are about what
reinvention and rediscovery look like for you, the
easier the process becomes.
2. Begin the process. Set a date and
do it! Reinvention won’t take place if it never
starts. Thinking about it doesn’t
count. Reinvention works best when you take
action. Write down three actions you can take
and complete them. For example, your action list
could include: update your LinkedIn profile, call
someone in your network you haven’t talked to
lately and schedule coffee with them. This
meeting is the beginning of researching the
market for opportunities.
3. Identify and prioritize what you
want to change first. Reinventing yourself can be
overwhelming. The best way to overcome this is
to break your changes down into steps. If your
goal is to change careers, understand that
changing careers involves many things. Take time
to figure out a good starting point. It could be to
take an inventory of your attributes and what
makes your marketable. Or, it may be looking at
what makes your energies flow; what you do well
and where you exceed.
4. Set daily goals and measure your
progress. Goal setting is essential in this process
because it keeps you focused. Try not to set too
many daily goals that you can’t complete. You’ll
set yourself up for failure. Keep it simple and
start with three goals per day.
5. Exercise for 30 minutes daily. Make
it part of your routine. Physical activity boosts
your endurance. You will look and feel better.
This is your secret weapon. Staying power and
stamina are very important in the reinvention
process because there will be
challenges. Exercise puts you in a position to
break through and produce high gains.
6. Reward yourself regularly. Celebrate
YOU. It takes courage to reinvent and rediscover
yourself. When you reach a milestone goal, do
something nice for yourself. Go to a movie,
splurge on gelato-you’ve been exercising, so go
for it!
Reinvention doesn’t happen
overnight. You may find it takes longer than you
anticipated so cut yourself some slack. View the
process as an adventure and growth. Understand
that you’ll be out of your comfort zone. That’s OK
because rediscovery and reinvention move you
into a new stage of your life and you’ll be even
more successful than you are today!
HOW TO USE
To Find a Job By Lisa Hewlett
In today’s electronic age, LinkedIn is an essential tool for all job seekers. Because the site is an online network for over 8.5 million experienced professionals, many hiring managers and recruiters scour LinkedIn profiles to find top quality candidates.
If you’re an active job seeker you must join LinkedIn and learn the many ways the site can enhance your job search or career.
Here are 10 tips to help you enhance your job search using LinkedIn:
1. Complete your profile thoroughly. Think of your LinkedIn profile as your executive bio and complete your profile thoroughly. Often when clients tell me they’ve completed their profile and I go look at it, it’s rarely complete. This is what I mean by complete:
Include your picture as it allows for a deeper sense of connection to you and should be part of your brand on all social networking sites. List your education, past employers, professional affiliations, awards, and keywords related to your jobs and activities. Some people advise to include employment only up to ten years ago. That is often good advice, not always. I’ve been a career coach for 10 years and previously I was an executive search consultant and recruiter. Letting people know I spent many years helping people to land jobs adds to my credibility as a career coach. See http://www.linkedin.com/in/minosullivan. Use your best judgement on this one. Contact past supervisors, peers and subordinates for recommendations. Also include recommendations from customers, clients and colleagues. Hiring managers and recruiters regularly check recommendations to vet potential candidates.
Create a descriptive headline (under your name). The generic title “Corporate Attorney” will not inspire many, but IPO Specialist will certainly attract those seeking to take their companies public. Make sure your headline is something your target audience is looking for.
2. Build your network. Build your network to increase the likelihood that your profile will come up at the top of the list when hiring managers/recruiters are looking for candidates. Invite five people a day, every day, to join your network and you’ll be amazed at the results. If you’re VP Marketing, you don’t want to show up on page 10 when people are looking for marketing pros. You want to be on page 1. The more contacts you have the higher you’ll be.
3. Prepare for interviews using LinkedIn. Expand your research by reading about the people who will be interviewing you. Knowing that you went to the same school, share a sport, both love the theatre, or have an acquaintance in common is a great way to establish rapport.
4. Join LinkedIn groups. Join as many groups as possible, but concentrate first on those whose members are people who could hire you (hiring managers ) or can help you find a job (recruiters/executive search consultants). You may also want to join jobsearch support groups and industry groups. Larger groups allow for more potential contacts and allow you to contact fellow group member even if they are not in your direct network. This can be very valuable in your job search. Groups are a great source of like minded individuals and are great places search in order to expand your network.
Five groups for job seekers include: Executive Suite – Community of over 100,000 US-based executive-level and recruiter members. Star: Candidate for Hire – Group working in tandem with Linked: HR, the largest Recruiters’ Group on LinkedIn, to help top candidates find jobs quickly and efficiently. Career Change Central – Group linking job changers and professionals in career transition with recruiters, hiring managers and career coaches. Jobs Alert – Job search group for middle and senior-level managers worldwide. Indeed.com – Official job search group on LinkedIn for Indeed.com.
5. Participate in discussions. Share your insights and answers to questions on discussion boards thus demonstrating your knowledge and desire to contribute. Post questions or discussion topics yourself. This will help you make valuable connections while building your personal brand. Always be sure to include your email address in your posts.
6. Search for jobs daily. LinkedIn’s job board functions like other job boards with the exception that many of the opportunities listed are exclusive to LinkedIn. In addition, many of the opportunities list the recruiters or employers who posted them, offering another level of personal connection for networking.
Here your profile recommendations really can make a difference, for after you apply, employers and recruiters can instantly refer to your recommendations as support for your resume, cover letter and profile. 7. Ask and answer questions. Using the “Answer” tab you can contribute your knowledge and insight in your area of expertise. For example, if you are an employment lawyer who is looking for a job you can click on “Answer a question” then select “Employment law” where you’ll find two pages of employment law questions.
4By answering selected questions and offering your insights you will establish your brand and expertise and potentially create some networking and job opportunities.
You can also post your own questions. If you are writing an article, which I often suggest to my job search clients, LinkedIn can be a great resource to get some ideas and answers to your own questions which can enhance the value of the content you offer others.
8. Identify target companies. You can identify companies by industry and geography to expand your list of target companies. You can filter your LinkedIn list by exploring the company’s web site and job postings. Then, by going back to LinkedIn, you can identify hiring managers and HR managers for additional information and potentially informational interviews. 9. Promote your blog and/or website. Many executive candidates have a website and/or a blog. You can promote your website/blog to the search engines by optimizing them on LinkedIn. Just go to the category “My Website” on your LinkedIn profile while in the edit mode and select “Other.” You can then add your name or a descriptive phrase describing your web site/blog. This is so much more inviting than a simple URL.
10. Final Tid-bits. Update your profile regularly. Every time you update your whole network will be notified and you’ll get exposure. Include the link to your LinkedIn profile in your signature on every email. That way people can see all your credentials with one click. Post an “out of office” auto responder when you’re away. Please forward this on to anyone you know who is searching for a job.
Understanding how you can have better results using internet tools allied with your LinkedIn profile for you find your job.
Look, in the next page, the job searching evolution using LinkedIn.
Change means reinvention. Each
time a major shift happens in our lives—leaving a
job or a relationship, moving, losing a loved one—
we have to take control of who we will become or
risk never reaching our full potential.
I’ve reinvented myself several times
in my life. Most adults have. But what I always
forget is that we have to choose reinvention. Each
time I’ve done it, I’ve forged my new path
deliberately and with foresight.
When I’ve waited for my future to
find me, I’ve waited in vain, lost in confusion and
sadness, or I’ve gotten tangled up in a situation I
didn’t want.
One morning, after struggling for
months with grief and loss, I woke up and realized
that I was having so much trouble moving
forward partly because I had no idea what it was
that I wanted to move towards.
I was thinking about my past, but
not what I wanted for my future.
That morning, I woke with a vision:
a crowd of people from the life I needed to leave
behind with the sun rising opposite them and me
standing between the two, the sun beating down
on my face.
In the vision, I decided, finally, to turn from the
group and walk towards the sun, my new life.
That vision told me what I
needed to hear—that I had to take control of my
future instead of letting my pain choose for me.
These are 5 steps I’ve identified to reinvent
yourself:
1. Create a vision for your future.
Sit quietly, close your eyes, and imagine the
people, places, or situations that you need to
leave behind. Now imagine the future that you
want, whether it’s simply a feeling, a group of
people, or a situation such as a wonderful new
job.
5 Steps To Reinvent Yourself
By Joe Ann Bell
Imagine how it will feel to be in that
new place. Picture the sun coming up behind your
future, the warm glow of the light on your face.
Stand for a moment and silently voice
your appreciation of everything that came before.
Once you’ve thanked the past, turn towards the
sun, and with compassion and gratitude, imagine
yourself walking away from the past and into the
future.
2. Write about your
reinvention.
Imagine a scene
from it, or write about how
you’d like it to play out.
Where are you living?
What do you do in the mornings, afternoon,
evenings? Who are your friends? What do you
spend your days doing?
Continue writing for as long as this
exercise feels invigorating and exciting. Write
scenes, dialogues, lists, plans. Make the future
come alive. Write about how it will feel to be
there. Keep your writing somewhere where you
will look at it occasionally. Feel free to add to it.
3. Surround yourself with visual
reminders of the life you’d like to create.
If it’s a new job in a particular field,
put objects or images from that field someplace
where you’ll see them every day. If it’s a home,
find a picture of a house that you love and put it
near your front door. It can be anything that
reminds you of what you’re moving toward.
4. Now that you have a vision of your
future, break it up into workable tasks.
What do you need to do—every
day—to create that vision? Look for work? Meet
new people? Search for
a place to live in your
chosen town? Make it
specific. Make a list of
everything you need
to do and a schedule for
when you’ll do it. Then do it and commit to keep
doing it, one day at a time.
5. Every day, go back to that vision
of you walking towards your future.
Every morning or evening, close your
eyes, and see yourself walking into the rising sun,
towards your dreams, and reconnect with why
you’re moving toward this new possibility.
Reinvention is neither easy nor
always smooth. Often we encounter resistance.
We don’t want to let go, even of things that cause
us pain or that are obviously already out of our
grasp. We often struggle with limiting beliefs or
stories about ourselves that hold us
back from trying new things.
But there is one way
to keep your compass pointed to
this new life, even in the midst of
any resistance or struggles you may
encounter on your path.
Each time you find
yourself slipping into old habits—
isolating yourself, making excuses
not to look for work, procrastinating
on a task that might help you
advance in your career—don’t
bother wondering why you’re doing
it or beating yourself up.
Just ask yourself this:
“What can I do in this moment to
keep moving forward?”
Then, no matter what you feel in
the moment—lonely, self-critical,
tired, lazy, or disappointed—do
something to maintain momentum,
even if it’s one small thing. There’s
an old adage that says that true
courage isn’t about not feeling fear;
it’s about feeling fear and acting
anyway. Choose courage instead
of letting your fear choose your
future for you.