![Page 1: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/1.jpg)
1
“The Real Cloud” Opportunity for Software
Business !
Assoc.Prof. Dr. Thanachart NumnondaDirectorSoftware Park Thailand23 August 2011
![Page 2: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/2.jpg)
2
Cloud Computing Trends
![Page 3: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/3.jpg)
3
Gartner Top 10 Strategic Technologies
![Page 4: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/4.jpg)
4
Gartner Hype Cycle of Emerging Technologies 2011
![Page 5: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/5.jpg)
5
Next Major Computing Cycle
Source: Morgan Stanley 2009
![Page 6: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/6.jpg)
6Source: wikipedia
![Page 7: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/7.jpg)
7
SmartPhones
![Page 8: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/8.jpg)
8
SmartPhone Market Shares Q1 2011
Source :Gartner 2011
![Page 9: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/9.jpg)
9
Tablets
![Page 10: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/10.jpg)
10
Tablet Sales Prediction
![Page 11: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/11.jpg)
11
iPhone
![Page 12: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/12.jpg)
12
iPad
![Page 13: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/13.jpg)
13
iCloud
![Page 14: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/14.jpg)
14
Four Converging Trends That Will Change the Face of IT and Business
Cloud
Business impact of social computing
Context Aware Computing
Pattern Based Strategy
Source : Gartner
![Page 15: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/15.jpg)
15
“Cloud computing will transform the IT industry as it will alter the financial model upon
which investors look at technology providers, and it will change vertical industries, making the impact of the Internet on
the music industry look like a minor bleep,”.
Peter Sondergaard, senior vice president at Gartner
![Page 16: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/16.jpg)
16
Public Clouds Will Grow To 10%
![Page 17: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/17.jpg)
17
44% of Large Enterprises are Interested in Building a Private Cloud
![Page 18: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/18.jpg)
18
Cloud Computing Era
Source: ITRI ASOCIO Summit 2010
![Page 19: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/19.jpg)
19
Cloud Computing Value Chain
Source: ITRI ASOCIO Summit 2010
![Page 20: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/20.jpg)
20
What is Cloud Computing?
![Page 21: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/21.jpg)
21
Cloud Computing is Internet-based computing, whereby shared resources, software,
and information are provided to computers and other devices on demand, like the electricity grid.
Definition (Wikipedia)
![Page 22: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/22.jpg)
22
Cloud Computing
No Capital Expenditure
Pay as you go
Pay only for what you need
Application Programming Interface (API)
Scalability and Elastic Capacity
Reliability
Device and location independence
Source : Architecting for the cloud : Amazon Web Services
![Page 23: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/23.jpg)
23
Cloud Computing Sample Architecture
Source : Wikipedia
![Page 24: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/24.jpg)
24
Architecture for Cloud Computing
Design for Failure
Decoupling
Elasticity
Security
Break Constraints
Think Parallel
Different Storage Option
Source : Architecting for the cloud : Amazon Web Services
![Page 25: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/25.jpg)
25
Three layers of Cloud services
![Page 26: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/26.jpg)
26
Cloud Service Providers
Source : http://www.jansipke.nl/top-cloud-computing-providers
![Page 27: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/27.jpg)
27
Deployment Model
Source : Wikipedia
![Page 28: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/28.jpg)
28
You need a massive infrastructure
![Page 29: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/29.jpg)
29
Is this just Hosting 2.0?
Cloud Players Hosting Players
Only few can afford billions dollar investment on data centers
Hundreds of them aroundthe world
No, they have different architecturesand business model
Source : I’m Cloud Confused
Hosting Players
![Page 30: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/30.jpg)
30
Cloud : Reliability, High Availability, Capacity Elasticity
Cloud Players
Source : I’m Cloud Confused
Hosting Players
Built-in Redundancy
Virtually unlimited storage, computing power
You have to manage reliability, fail over yourself
Bring your own or rentservers to increase capacity
Pay contact often yearlyPay only what you use
![Page 31: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/31.jpg)
31
Journey to Cloud
Journey to Cloud
Source: CA Technologies
![Page 32: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/32.jpg)
32
Only a handful of major playerscan build
this massive infrastructure
Source : I’m Cloud Confused
![Page 33: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/33.jpg)
33
Cloud Providers
![Page 34: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/34.jpg)
34
Top Public Cloud Provider 2011
Amazon
Verizon/Terremark
IBM
Salesforce.com
CSC
Rackspace
BlueLock
Microsoft
Joyent
![Page 35: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/35.jpg)
35
Architectures of public cloud
Source : Cloud Computing - Is Changing The Game Woohyun Kim
![Page 36: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/36.jpg)
36
![Page 37: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/37.jpg)
37Source : UBS Internet Research
![Page 38: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/38.jpg)
38Source : www.itstrategists.com
![Page 39: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/39.jpg)
39
Cloud Computing : PaaS
Google App Engine
Microsoft Azure
Amazon
Sales
![Page 40: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/40.jpg)
40
![Page 41: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/41.jpg)
41
Azure Platform
![Page 42: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/42.jpg)
42
Cloud Computing : SaaS
Gmail
Google Apps
Dropbox
Salesforce.com
Zoho
Microsoft Office 365
![Page 43: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/43.jpg)
43
How Cloud Computing
Changing IT Business?
![Page 44: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/44.jpg)
44
The New Challenge
International public cloude.g.Google App Engine, Microsoft Azure
Salesforce, Amazon,Joyent
Local public cloudTrue IDC.Cloud Creation
Enterprise cloud
Public Cloud Services (PaaS)e.g. Google APIs, Local APIs
Social Network APIse.g. Twitter, Facebook
Local Web Services
International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand
Local Cloud Apps (SaaS)e.g. Absolute Solution, vTiger
Cloud Devicese.g. Tablets, SmartPhones, Desktop
![Page 45: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/45.jpg)
45
Top 5 Cloud Computing Trends
IT departments will be forever changed
Cloud security will no longer be an issue
Custom cloud computing services
Custom software development will shift towards the cloud
Innovation
![Page 46: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/46.jpg)
46
Software Park Missionon New Computing Era
“Enabling Thai software industry to
understand and have skills in the software business; especially in Mobile Applications& Cloud markets”
![Page 47: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/47.jpg)
47
The New Challenge
International public cloude.g.Google App Engine, Microsoft Azure
Salesforce, Amazon, Joyent
Local public cloudTrue IDC, Cloud Creation
Enterprise cloud
Public Cloud Services (PaaS)e.g. Google APIs, Local APIs
Social Network APIse.g. Twitter, Facebook
Local Web Services
International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand
Local Cloud Apps (SaaS)e.g. Absolute Solution, vTiger
Cloud Devicese.g. Tablets, SmartPhones, Desktop
![Page 48: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/48.jpg)
48
Cloud Computing Market
![Page 49: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/49.jpg)
49
![Page 50: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/50.jpg)
50
Dropbox's Modela Web-based file hosting service
uses cloud computing to enable users to store and share files and folders
was founded in 2007 by MIT graduates
Dropbox server and desktop client software are primarily written in Python.
Dropbox uses Amazon's S3 storage system
annual revenues were 100 million dollars in 2010. Dropbox's valuation is more than 1 billion dollars.
![Page 51: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/51.jpg)
51
Software Park's Cloud PartnerTrue IDC
Cloud Creation
Anise Asia Thailand
![Page 52: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/52.jpg)
52
Time to Change!!
for The New Opportunities
![Page 53: The Real Cloud ” Opportunity for Software Business !](https://reader033.vdocuments.site/reader033/viewer/2022060108/5550e94bb4c905417d8b4daf/html5/thumbnails/53.jpg)
53
Thank you
[email protected]/thanachartwww.facebook.com/thanachartwww.swpark.or.thwww.facebook.com/softwareparkthailand