Download - THE PRESENTATION DESIGN CRASH COURSE
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PRESENTATION DESIGN
CRASH COURSE
the beginner’s guide to creating beautiful, impactful and thoughtful presentations.
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HI!I WRITE ABOUT MARKETING/BRANDING FOR HONIGMAN MEDIA AND IDEONAND TEACH DIGITAL MARKETING AT GENERAL ASSEMBLY
I’M JOE GELMAN
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“SHARED FICTIONS
“HUMANITY’S ASTOUNDING ABILITY TO COOPERATE IS DUE TO OUR ABILITY TO BELIEVE IN
watch the talk →
– Dr. Yuval Harari
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IN THE REAL-WORLD THERE ARE NO SUCH THINGS AS…
MONEY BORDERS LAWS
THE STORIESWE TELL OURSELVES LIE AT THE HEART
OF OUR SHARED IDENTITIES
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“BASIC SHAPES
“ALL GREAT STORIES THROUGHOUT THE HISTORY OF WRITING HAVE ALL SHARED ROUGHLY THE SAME
watch the talk →
–Kurt Vonnegut
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“ALL GREAT PRESENTATIONS SHARE
“AFTER LOOKING AT HUNDREDS OF PRESENTATIONS I FOUND THE SAME BASIC SHAPE
watch the talk →
–Nancy Duarte
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I LOOKED AT A LIST OF THE MOST FAMOUS FIRST LINES IN LITERATURE AND FOUND
THAT GREAT AUTHORS DO THIS TOO!
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“All happy families are alike; each unhappy family is unhappy in its own way.”
– ANNA KARENINAleo tolstoy
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“It was a bright, cold day in April, and the clocks were striking thirteen.”
– 1984george orwell
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RHETORICAL TRIANGLEARISTOTLE DEVISED A SYSTEM CALLED THE
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RHETORICAL TRIANGLEPATHOS
LOGOSETHOS
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RHETORICAL TRIANGLEEMOTION
LOGICTRUST
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GREAT PRESENTATIONS NEED ALL THREE OF THESE ELEMENTS TO BE THROUGHLY CONVINCING
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NOTICE THE POINTS OF INTEREST WHERE THE LINES INTERSECT
The Last Supper Leonardo DaVinci
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THIS FRAMEWORK IS CALLED THE RULE OF THIRDS AND IT’S A GREAT WAY TO MAP OUT YOUR SLIDES
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MULTIPLY THE IMPACT OF YOUR POINTS OF INTEREST, BY GIVING THEM
PLENTY OF BREATHING ROOM
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MULTIPLY THE IMPACT OF YOUR POINTS OF INTEREST, BY GIVING THEM
PLENTY OF BREATHING ROOM
ALL THESE UNOCCUPIED SQUARES
THIS IS REFERRED TO AS
NEGATIVE SPACE
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THIS IS THE COLOR WHEEL. IT’S A CONVENIENT WAY FOR ARTISTS AND DESIGNERS TO DIAGRAM THE RELATIONSHIPS OF COLORS AND TO IDENTIFY HARMONIOUS PAIRINGS
Fun Fact: The color wheel was first introduced by Isaac Newton in 1672
THE COLOR WHEEL
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THE DUTCH MASTER JOHANNES VERMEER INTUITIVELY UNDERSTOOD THE POWER OF CONTRAST.
JUST LOOK AT THE DRAMA THE INTENSE LIGHTING OF THE FACE ACHIEVES BY BEING SET AGAINST A DARK BACKGROUND
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I RAN A PHOTOSHOP FILTER THAT AVERAGED THE COLORS AND IT’S CLEAR JUST HOW BRIGHT THE FACE IS.
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BUT LOOK AT HOW MUCH DARKER THIS COLOR LOOKS IN ISOLATION. THE CONTRAST OF THE BACKGROUND IS WHAT MADE IT IMPACTFUL.
Looks much darker now, no?
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Garamond 60pt goes great with Helvetica. Since Helvetica is very rigid and Garamond is calligraphic the contrast works nicely. Notice how neither one distracts from the other; instead the two fonts complement each other wonderfully.
HELVETICA 120pt
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Once you’ve set your type using a harmonious grouping of timeless fonts, accentuating this contrast with a nice complimentary color scheme simply sets your work over the top.
HELVETICA 120pt
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NEUE HAAS UNICAIowan Old Style
IN CASE YOU WERE CURIOUS, HERE ARE THE
TYPEFACES I ACTUALLY USED
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“Learn the rules like a professional, so you can break them like an artist.”
–Pablo Picasso
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NO MORE THAN SIX WORDS PER SLIDE NO LOWER THAN 60 POINT FONT*
*I only broke this rule because I’m not giving the talk in person. Again, break rules only once you know ‘em well.
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LOOK AT HOW DRAMATICALLY IMPROVED THIS SLIDE WAS
ONCE IT WAS SIMPLIFIED
SOURCE: Presentation Zen Garr Reynolds
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