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Jerad M. Gardner, MDChair, ASDP Social Media Subcommittee
Associate Professor of Pathology and Dermatology Dermatopathology, Bone & Soft Tissue Pathology
University of Arkansas for Medical SciencesLittle Rock, Arkansas, USA
THE POSITIVE SIDE OF
SOCIAL MEDIA
DISCLOSURES
• I hold stock in Google & Apple in retirement account
• No other relevant financial relationships to disclose
• I do NOT own stock in Facebook, Twitter, or any other social media company
[email protected] Social Media 101: www.bit.ly/1Aaxuiz
@JMGardnerMD
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HOW I USE SOCIAL MEDIA
• Teaching & Learning
• Networking
• Patient Advocacy
• Research
• Communication
[email protected] Social Media 101: www.bit.ly/1Aaxuiz
@JMGardnerMD
HUGE career benefits!
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LET ME SAVE YOU SOME TIME
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HOW I USE SOCIAL MEDIA
• Teaching & Learning
• Networking
• Patient Advocacy
• Research
• Communication
[email protected] Social Media 101: www.bit.ly/1Aaxuiz
@JMGardnerMD
SECRETS TO A HAPPY CAREER
• Meaning & value in my work
• Strong relationships
• family, friends, colleagues
• Thankfulness
[email protected] Social Media 101: www.bit.ly/1Aaxuiz
@JMGardnerMD
Social Media enhances all of these for me
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Metastatic lung cancer (small cell carcinoma) in skin
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Nerve sheath myxoma
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FACEBOOK DISCUSSION GROUPS
I created both groups in 2013
Now: 28,000+ & 18,000+ members
500-800 teaching cases discussed in each group
(as of 2015)
[email protected] Social Media 101: www.bit.ly/1Aaxuiz
@JMGardnerMD
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United States Saudi Arabia Tunisia Brazil India
[email protected] Social Media 101: www.bit.ly/1Aaxuiz
@JMGardnerMD
#MOTTIRL(MET ON TWITTER THEN IN REAL LIFE)
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#MOTTIRL(MET ON TWITTER THEN IN REAL LIFE)
Tweet up at USCAP 18
Tweet up at USCAP 19
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My pathology videos have been watched 450,000 times =3.5 MILLION minutes!
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My pathology videos are viewed 24/7/365I’m teaching constantly, even when I’m sleeping!
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PIP
[email protected] Social Media 101: www.bit.ly/1Aaxuiz
@JMGardnerMD
Desmoid Tumor 1,427 members
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MY ROLE IN THE GROUPS
Educate patients. Explain their disease.
Explain medical terminology & what pathologists do
Help them navigate the cancer care system
[email protected] Social Media 101: www.bit.ly/1Aaxuiz
@JMGardnerMD
THIS IS HOW I VOLUNTEER
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THE TEACHER BECOMES THE STUDENT
Savvy patients – THEY teach ME
View whole spectrum of a disease
Different approaches to clinical management
Strengths & weaknesses of status quo in medicine
- What we do well, what we could do better
[email protected] Social Media 101: www.bit.ly/1Aaxuiz
@JMGardnerMD
CHEERLEADER NOT TREATING PHYSICIAN
No doctor patient relationship
Real friendships have developed
I was interested in disease…now I am INVESTED
[email protected] Social Media 101: www.bit.ly/1Aaxuiz
@JMGardnerMD
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RESEARCH
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DFSP PARTNERSHIP
Videoconference meetings with DFSP patient partners, UAMS researchers and a representative from Sarcoma Foundation of America
PATIENTS helped design & conduct survey… about their own disease.
They are co-authors on study with us!
[email protected] Social Media 101: www.bit.ly/1Aaxuiz
@JMGardnerMD
DFSP PARTNERSHIP
213 DFSP patients from Facebook took the survey
in ONLY THREE WEEKS
The idea for the study came from a patient!
[email protected] Social Media 101: www.bit.ly/1Aaxuiz
@JMGardnerMD
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CROWDSOURCING
Large group of rare disease patients can be incredibly useful
In 2015, I started providing url links to Facebook patient support groups in my official pathology reports for certain diseases including DFSP, desmoid fibromatosis, and angiosarcoma.
[email protected] Social Media 101: www.bit.ly/1Aaxuiz
@JMGardnerMD
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PATIENTS HAVE PICTURES OF THEIR TUMOR
CINDY
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DO PATIENTS REALLY WANT DOCTORS TO BE INVOLVED IN THEIR GROUPS?
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THE PATHOLOGIST’S POSTS HELPED ME UNDERSTAND MY DISEASE.
90%
10%
0%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Agree Neutral Disagree
Perc
ent o
f Res
pons
es
Pathologist involved
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THE PATHOLOGIST ON THE FACEBOOK SUPPORT GROUP HELPED RELIEVE SOME OF MY DISEASE-RELATED ANXIETY.
77%
22%
1%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Agree Neutral Disagree
Perc
ent o
f Res
pons
es
Pathologist Involved
Do you want other doctors involved in the Facebook support group?
69%
5%
26%
63%
6%
31%
0%
10%
20%
30%
40%
50%
60%
70%
80%
yes no unsure
Percent of Responses
Pathologist involved
No pathologist involved
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Top Requested Specialties
Patient
Research
Holistic Medicine
Pain
Management
Psychiatry
Internal MedicineEndocrine
Oncology
Surgery
Radiology
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@JMGardnerMD
SURVEY (2016)
[email protected] Social Media 101: www.bit.ly/1Aaxuiz
• Surveyed my followers for feedback re: my social media teaching
• (I actually included results in my application packet for promotion to Associate Professor with tenure)
@JMGardnerMD
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[email protected] Social Media 101: www.bit.ly/1Aaxuiz
@JMGardnerMD
1110 responses from 85 countries in 4.5 days
@JMGardnerMD
99%
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Impact is more important than metrics
@JMGardnerMD
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89% of doctors agreed that my social media posts helped them care for REAL LIFE patients (n=681/762)
Whatever we are trying to accomplish in our medical careers…
Social media can help us do it bigger, better, faster.
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Social media has helped me…
…find more meaning and value in my work
…be more thankful for all that I have
…build relationships with people from around the world who have enriched my life and made me a better person
Most of us already use social media
HOW we use it is up to us
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SUMMARY
• It is legally and ethically OK to share deidentified gross or microscopic pathology pics
• No legal action taken against anyone for sharing deidentified medical pics for educational purposes to our knowledge
• But you do need to know and respect your employer’s rules
[email protected] Social Media 101: www.bit.ly/1Aaxuiz
@JMGardnerMD