Download - The Perfect Storm: iThink Webcast
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The Perfect Storm
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2008Seattle
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2009Baltimore
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2010St. Louis
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Cookie Cutter Kids & Cookie Cutter Colleges
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Overwhelmedby the “ands”
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Rankings: allure of
exclusivity
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Rankings: appeal of simplicity
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Rankings: starting point
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Colleges being judged on
their retention
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“Early Early” warning
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Engaged prospects will be engaged
students
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Looking for love in all the wrong places
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Are you good “stewards” of their money?
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Recruiting outside your comfort zone
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Your website is their first
experience
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Shorten your inquiry form
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Your website accessibility on mobile devices
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Understand your best-fit
DNA
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Selling“going away”
to college
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College is an intimate choice
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We’re focusing on individual’s outcomes.
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Train financial aid professionals on
recruitment.
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“Pair. Stare. Share.”
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Transfer students make great tour
guides.
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We have transparency in financial aid.
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2010 XAward
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Hendrix CollegeAlbright College
Chris LydonCalifornia Lutheran
University
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Bryan Lester
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Arlene Cash
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2011New Orleans
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Next Webcast5 Benefits of CRM
(you haven’t thought about)November 12th
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overthrowingdeadculture.com
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The Perfect Storm