The Next Generation Travel Agent

http://twitter.com/PhoCusWright/status/2812233493

@PhoCusWright:

“Travel Agents as source of info for any age group is less than 20%. For Gen Y it’s 11%”

Retaining Online Leisure Travelers Who Want To Use Offline Travel Agents (Forrester)

However,Forrester Research found:

“23% of US online leisure travelers would use a good offline travel agent...”

The Travel Agent today...

111,000US travel agents

travel distribution

Travel Agents41%

Other59%

Travel Agents33%

Other67%

2006 2009(projected)

PhoCusWright’s Travel Agency Distribution Landscape: 2006-2009

aging quickly

Over 5544%

46-5534%

26-4522%

PhoCusWright’s Travel Agency Distribution Landscape: 2006-2009

at least49,000 agents retiring

in the next 10 years

Economics of the Travel Agent

http://www.flickr.com/photos/idreaminir/2103662898/sizes/o/

http://www.flickr.com/photos/idreaminir/2103662898/sizes/o/

http://www.themotorreport.com.au/wp-content/uploads/2008/writer/ILikeMyDieselBlackPleaseAndKeepItComing_AB3D/freelunch_thumb.jpg

The Future of Travel Agents

Strategy without tactics is the slowest route to victory.

Tactics without strategy is the noise before defeat.”

“