Download - the medium or the message
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SHARETHIS
SOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON
SUPPORTED BY
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SOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON
Mark LoweThird City
the medium or the message?
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The medium or the message
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Why does Flora spread?
• Quirky• Authentic• Social value• Works in the real world
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How the rules have changed
• Speed• Power• Reach
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How they haven’t
The message is king
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It starts here
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Technology can help
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Understand new platformsdon’t be ruled by them
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Facebook:Visual, Community, Social, CSR
Twitter:News, advocacy,
customer service
Pinterest:Design, Retail
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This man was wrong
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Thanks
Third City
thirdcity.co.uk
twitter.com/third_city
Pinterest/thirdcity