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The life and times of John B Watson
MARWA ABDUSSALAMSECOND SEMESTER PSYCHOLOGY
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John B Watson’s childhood • Watson was born on January
9,1878 in Greenville , South Carolina.
• His mother Emma Roe Watson was very religious and wanted her son to be a minister.
• His father Pickens Butler Watson left the family when Watson was a youngster.
• This made Watson’s behavior change for the worse.
• He acted out against his mother and teachers and not until he was in college did he turn his life around.
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Watson’s family and his house
The picture shown here is of Watson’s family.
The picture shown here is of Watson’s house.
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Watson’s education• Watson was an American
psychologist who codified and publicized ‘behaviorism’.
• Watson matriculated at nearby Furman University and graduated from the same and earned a master’s degree by the age of 21.
• He then was a school principal for one year before entering the graduate school at Chicago.
• Watson was the first to receive a doctoral degree in psychology.
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BEHAVIORISM
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Watson’s professional life• He soon became interested in
Russian conditioning studies.• He stayed at Chicago for several
years and continued his studies on animal behavior.
• While at Chicago, he married Mary Ickes.
• Twelve Infant quote• In 1907,Watson was hired as an
associate professor in John Hopkins
University.
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Watson’s professional life
• While teaching at Hopkins, he set up a laboratory, where he ran a variety of psychological experiments in the direction of animal behavior.
• In 1913,he published “Psychology: as a Behaviorist views it”
• In 1914, he published “Behavior: an Introduction to comparative psychology”.
• In 1915,he was elected the president of American Psychological Association.
• Watson published “Behaviorism” in 1925, “Psychological Care of Infant and Child” in 1928.
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A turning point in Watson’s life• A career crisis occurred in
1920 with an abrupt dismissal from Hopkins because of an affair with his graduate student assistant, Rosalie Rainer.
• They subsequently married and together published two important papers on human conditioning and counter Conditioning: ‘Studies in infant behavior’ and ‘Conditioned Emotional reactions’.
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Little Albert experiment• Although Watson had many accomplishments
throughout his career, the one that is most popular is his experiment on ‘little Albert’.
• http://www.youtube.com/watch?v=9hBfnXACsOI
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Watson joins advertising agency• Watson was very upset to be excluded by the
academic community following the scandal that led to his resignation at Hopkins.
• He moved to New York with his new wife and took up a job with J Walter Thompson advertising agency.
• He studied advertising and how it motivates people’s purchasing.
• He believed that in order for advertisements to be effective it should appeal to three innate emotions : love , fear and rage.
• In 1935,Watson switched jobs to become advertising executive at the William Etsy Company where he remained until his retirement in 1945.
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Watson Remembered• Although Watson’s resignation left him excluded by
the academic community, he received a citation from APA in 1957 for his contributions to psychology.
• In April 1979, a symposium at Furman honored the centennial of Watson’s birth.
• The laboratories at Furman were given Watson’s name as the most distinguished alumnus of the department.
• Watson expired on September 25,1958.
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Laboratory at Furman
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Watson’s son and grandson
On the left is Jim Watson, Watson’s son and on the right is Scott Watson, Watson’s grandson.