Download - The key to personalisation
With customer attention becoming an increasingly scare commodity, marketing success depends on delivering relevant, timely and PERSONALISED
marketing
The Key To Personalisation
Facts
59% of online shoppers believe it's easier to find more interesting products on personalized sites.
56% of online shoppers are more likely to return to a site that recommends products.
What business think
2/3 companies agree website personalization improves customers experience and the success of their overall business.
94% of companies agree online personalization is critical to business performance
In-house marketers who personalise their web experience see on average a 19% uplift
Ways to add personalisation to E-commerce
Collect data about what customers are interested in on sign-up. Use this to provide relevant offers and info.
Target customers interests based on what they have looked at / bought in the past.
Ways to add personalisation to E-commerce
Target customer's devices i.e. if they visit the site on a tablet optimised ads, emails etc.
It is not just about acquisition, but retention of customers. Build on existing relationships as well as new ones.
Ways to add personalisation to E-commerce
Integrate online with offline marketing. For example send a direct mail flyer to someone who has bought a product online.
CTAs that target the user result in a 42% higher view-to-submission rate than calls-to-action that were the same for all visitors
Visit For More Information
www.cloud-iq.co.uk