Download - The Insider's Guide to Traffic Arbitrage
First you get the traffic
3 Pronged Traffic Generation Strategy
Lesson 01
• Never depend on a single source of traffic.• First, the big picture
Tip: A website’s resale value is largely dependent on its ability to bring organic traffic.
1. Pick a niche that can bring in social media traffic easily
2. Create 10 – 30 awesome posts!
3. Set up Social media accounts
4. Test paid traffic
5. Newsletter
6. Link Building
7. Grow
Example: Bored Panda
Niche Selection
Lesson 02
• Visual• Social Media friendly• CPCs ($0.75 - $3 per click)• Affiliation – Optional• WebMD• Bankrate
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Niche SelectionLesson 02
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Niche SelectionLesson 02
• Spy on other Facebook pages
• Go to buysellads.com- to see traffic volumes
or look at “Advertise with us” pages
Research
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Niche SelectionLesson 02
Buzzsumo.comTop trending on YouTubeGoogle
Niche research resources:
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Niche SelectionLesson 02
Test your niche:
Super fast testing: Create Facebook ads promoting content on other sites.
Fairly fast testing: Create a 5 post website and spend $20 - $50 on
Facebook ads.
Option 01
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Niche SelectionLesson 02
BuzzSumo: Keyword search for share volume for a particular niche
10,000 - 900,000 per yearSee which social media channels are right for your niche
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Niche SelectionLesson 02
• Finance• Vehicles• Pets/Animals• Travel• Luxury• Photography• Survival• DIY (Do It Yourself)• Natural Remedies• Fitness• Politics
• Funny/humor• Recipes, food, baking• Science• Wealth• OMG / Sensational• Hacking• Hobbies• Celebrity• Fashion• Sports
Good Niches
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Niche SelectionLesson 02
• Insurance• Medical conditions• Law• Software• B2B• Loads/Credit
Bad Niches:
Content Creation
Lesson 03
List-Style image and/or video galleries
The primary type of content for bought traffic in traffic arbitrage
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Happy Birthday Jennifer Aniston! See Her Most Iconic Hairstyles [PHOTOS]Nailed It! 19 Nail Designs That Will Keep All Eyes On Your Hands21 Homemade Cold & Flu Remedies that Really Work
• High CTR for paid traffic (meaning low CPCs)
• High AdSense conversion rate
• High share rate
Why?
1. Personal Preference listExample: 10 Best Action Movie Scenes
2. Fact-Based ListExample: 10 Tallest Mountain Peaks in the World
3. Curated ListExample: 33 DIY Pillow Tutorials
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List-Style image and/or video galleries
The image gallery should have the following format:• Title• Ad• 2 to 3 lines of text• Image• Ad• Intro paragraph (200 – 500 words)• Ad• 10 to 40+ images
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List-Style image and/or video galleries
Pros• More revenue per visitor
Cons• Facebook ads• SEO• UX
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List-Style image and/or video galleries
Title
2 – 3 lines of text
Image
AdIntro paragraphs - Anecdotal paragraph about the gallery
Content Recommendation
Ad
Ad
Video Transcript Posts
Easy way to get amazing content for nothing and it’s fast!
1. Find a great video on YouTube or other video embed service.
2. Embed the video on your website.
3. Create a synopsis of the video.
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The Review
You can write a review on any topic
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The tutorial
• Can be a lot of work.• Should outsource this type of content to
cheap writers.
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Quizzes
• Trivia example• Personality example
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How Much?
• Know how much each piece of content is worth.
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• How do I know how much to spend on content?
Ad Placement
Lesson 04
Above the fold - Ad PlacementLogo / Header
Blog Post Title
AdSense / AdNgin 728 * 90
AdSense / AdNgin 300 * 600 Sticky
2 to 3 lines of text
Lead Image 800 * 500 (approx.)
Other network ad
Continue post introduction:250 to 500 words
AdSense / AdNgin Square banner on
rotation
Newsletter form
Other network banner
Native ad widgets
Below the fold - Ad Placement
AdSense / AdNgin 300 * 600 Sticky
Navigation categories:- xxx- xxx
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What AdNgin Does
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What AdNgin Does
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AdNgin Setup Tutorial
Coming Soon…
Lesson 05
The Arbitrage Equation per User
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Users $-
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
$4.00
$4.50
$5.00
Income Spend
CPC 1,000 visitors
RPMPages
per Session
And More• Setting Up Wordpress• Keyword Research• Website Content• Ad Monetization
– Placement– AdNgin Advanced Tutorial– Choosing Ad Networks– How to Make Sticky Ads
• Affiliate Marketing• Buying Traffic
– The art of the cheap click
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