The Ins and Outs of Viral Video
by Peter Corbett
Components
GEICO’s iHeartCavemenVV Creative StrategyVV Production StrategyVV Distribution StrategyVV & Celebrity PowerVV & Paparazzi-style UGCVV toolsExample: Fred Example: World Aids Day
What makes a video viral?
The Desire To Share Emotions
What makes a video viral?
HappinessAngerFearLust
iheartcavemen
iheartcavemen
iheartcavemen
iheartcavemen
iheartcavemen
iheartcavemen
Creative Strategy
Creative Strategy
MARCH 10th, 2008
Spring BreakSite Launch
Find an auspicious day
Creative Strategy
Creative StrategyDo something unique. Capture value.
Creative Strategy
Creative Strategy
Paparazzi Social Media
Production Strategy
Distribution Strategy
Marty + iJustine Video has 65000.
Let everyone shoot. Upload. Remix.
Marty + Cashmore Video has 45000+
Distribution StrategyLet everyone shoot. Upload. Remix.
Distribution StrategyMashable (8th most trafficked blog in the world):http://mashable.com/2008/03/11/mashable-rocks-so-easy-even-robert-scoble-can-do-it/
Celebrity PowerValleyWag (28th most trafficked blog in the world) posted 3 times.
http://valleywag.com/366383/at-sxsw-even-the-cavemen-are-getting-actionhttp://valleywag.com/366448/scoble-promises-to-catch-caveman-up-on-the-very-latest http://valleywag.com/366529/blogging-for-mashable-so-easy-a-caveman-can-do-it
Overall Strategy
Pick the right day and/or eventCreate something buzz worthyReach out to your influencersLet everyone shoot, post, remix
Fred
400,000 Subs45,000,000 Cumulative Views4,000,000 Average Per Video
Fred
Fred
TalentDeep emotional responsesSubscription driven
VV Tools
SUBSCRIPTIONSEMAILtubemogul.comviddler.comfacebook.comtwitter.com
VV Tools
Google your keywordsSearch for them in TwitterFind the Facebook GroupsFind the legacy institutionsFind the Celebs who’ll love you
Influencer Discovery
World Aids Day
by @erniemosteller
World Aids Day
440,000+ views6000+ comments45 video responses$3336 hours
Contact me
Peter Corbett, CEOiStrategyLabs
